5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

5W PR

DECEMBER 23, 2024

Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination. Use storytelling to evoke emotions and inspire travelers to choose responsible travel. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. On Thursday, October 25 th at 12:00 p.m.

Community 148

Community Big Data Media Resources 148

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 111

Storytelling Communications Case Study Publicity 111

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.

Case Study 192

Case Study Writing Training Engineering 192

Ishmael's Corner

MARCH 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. Techniques For Effective Business Communications. To this point, we’ve considered the methodology as our intellectual property.

Storytelling 86

Storytelling Communications Agency Publicity 86

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 103

Storytelling Communications Case Study Publicity 103

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH. Content Marketing Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

MAY 13, 2020

Rely on brand storytelling. Brand storytelling is the same, only the narrative is a little different. People make decisions with their emotions, and brand storytelling is a way to deliver a meaningful message. If you have the expertise to share, then now is the time to do so. Everyone loves a great story.

Content Marketing 201

Content Marketing Marketing Storytelling Leadership 201

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

Brand 173

Brand Branding Storytelling Video 173

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? Email: ann@WylieComm.com.

Storytelling 149

Storytelling Case Study Writing Banking 149

Melissa Agnes

AUGUST 29, 2014

Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Does Common Sense On Social Media Come With Age?

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. But they process the creative technique of storytelling in three ways: Intellectually. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. Emotionally.

Creativity 186

Creativity Writing Storytelling Study 186

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. News releases and their place in 2019. Where does coding and predictive analytics fit in? About Martin Waxman.

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

NOVEMBER 23, 2020

With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. At Wylie Communications, we’re getting ready for our 2021 Master Classes.

Writing 198

Writing Case Study Training Storytelling 198

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion. The grab bag post is back.

Radio 60

Radio Storytelling SEO Media 60

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan.

Storytelling 60

Storytelling Comparison Communications Journalism 60

Ishmael's Corner

MAY 31, 2016

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” Techniques For Effective Business Communications.

Storytelling 60

Storytelling Exercises Communications Publicity 60

Landis PR

JANUARY 28, 2025

When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Get to know digital marketing and storytelling. You’re in the right place!

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

FEBRUARY 8, 2018

Find more articles on writing and storytelling in the February issue of Strategies & Tactics. Don Bates, APR, Fellow PRSA, conducts public and private PR-writing workshops in the United States and abroad. Eliminate them before their actions end up undermining your great ideas.

Writing 149

Writing Storytelling Data Analysis 149

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 112

Brand Branding Instagram Storytelling 112

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. It was chock full of insights from some of the smartest people in our industry–from Scott Severson at Brandpoint to Bridget Jewell at Periscope to Erin MacMillian with General Mills.

Social Media 107

Social Media Trends Case Study Media 107

Stern + Associates

AUGUST 13, 2024

DALL-E : A tool that creates stunning images from text descriptions, perfect for visual storytelling and enhancing the appeal of marketing materials. Here are some steps to get started: Stay Informed : Regularly read industry news and attend webinars or workshops on GenAI advancements.

Tools 125

Tools Marketing Creativity Analysis 125

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Employee Crisis 199

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Crunching numbers (data and measurement) was a hot topic as well. ” — Emily Dunlop, president, AxiCom U.S.

Conference 110

Conference Internal International Storytelling 110

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. BONUS: Catch the Content Marketing Workshop on July 16. Before the main conference kicks off on July 17, Mike Kaput, Director of Marketing AI Institute, will run a workshop featuring: Artificial Intelligence for Content Marketing + Email 101.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. AW : When I stand outside a Build-A-Bear Workshop, holding a Baskin Robbins ice cream cone watching a Corner Bakery truck drive by, I feel that we have been part of creating our American culture.

Retail 225

Retail Consumer Brand Branding 225

Contently - Strategy

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Pictured: The Before Times.

How To 144

How To Creativity Storytelling Writing 144

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity. You can watch a replay of the session here.

Communications 95

Communications Storytelling Writing Community 95

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

Energy 127

Energy Leadership Meeting LinkedIn 127

Deirdre Breakenridge

JULY 10, 2019

As a communicator of 30 years, I want to make sure that any workshops, training, speaking and the courses I develop will always stress helpful, ethical, communication with EQ in the driver’s seat. Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk.

Ethics 177

Ethics Social Media Leadership Communications 177

PRSay

FEBRUARY 15, 2019

Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch.” . Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 149

Pitching Media Relations Examples Course 149

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. which is what all fiction books do, right? All Year Long, by Eric Harvey.

Marketing 251

Marketing Resources Content Marketing Leadership 251

MaccaPR

NOVEMBER 24, 2014

13 visual storytelling tips and the. Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. In addition to these strategic musings about social media, we addressed the art of social media with. science behind social behavior. your content ships, take a look at our.

Social Media 82

Social Media Media YouTube Film 82