Ishmael's Corner

MAY 31, 2016

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” Techniques For Effective Business Communications.

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Storytelling Exercises Communications Publicity 60

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story. The original goal was $25,000.

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Storytelling Reddit Video Creativity 199

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Get to know digital marketing and storytelling. You’re in the right place!

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Small Business Nonprofit Storytelling Marketing 66

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion. The grab bag post is back.

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Radio Storytelling SEO Media 60

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan.

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Storytelling Comparison Communications Journalism 60

Onclusive

DECEMBER 6, 2019

With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. Plan on expert talks, case study presentations, and practical workshops. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020. Location: San Jose, CA.

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Conference Marketing Case Study Measurement 329

Stern + Associates

AUGUST 13, 2024

DALL-E : A tool that creates stunning images from text descriptions, perfect for visual storytelling and enhancing the appeal of marketing materials. Here are some steps to get started: Stay Informed : Regularly read industry news and attend webinars or workshops on GenAI advancements.

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Tools Marketing Creativity Analysis 100

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include sponsoring conferences, workshops, or online communities dedicated to sobriety and mindful living.

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How To Resources Storytelling Community 78

PRSay

MAY 13, 2020

Rely on brand storytelling. Brand storytelling is the same, only the narrative is a little different. People make decisions with their emotions, and brand storytelling is a way to deliver a meaningful message. If you have the expertise to share, then now is the time to do so. Everyone loves a great story.

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Content Marketing Marketing Storytelling Leadership 201

Stern + Associates

JULY 8, 2024

Provide Training and Support: Even seasoned professionals may benefit from training in public speaking, presentation design and storytelling. Offer workshops or coaching sessions to help speakers refine their skills and tailor their messages effectively. Attend or view video of a meeting or presentation the potential speaker has led.

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Corporate Conference Internal International 62

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. BONUS: Catch the Content Marketing Workshop on July 16. Before the main conference kicks off on July 17, Mike Kaput, Director of Marketing AI Institute, will run a workshop featuring: Artificial Intelligence for Content Marketing + Email 101.

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Storytelling B2B Content Marketing Data 63

5W PR

AUGUST 22, 2024

Visual storytelling Developing a unique visual identity that reflects the brand personality and the lifestyle it embodies is important. Experiential marketing Creating events, workshops, or contests that embody the lifestyle promoted by the brand is essential.

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Branding Brand Customer Service Storytelling 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

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Branding Brand Storytelling Video 173

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. But they process the creative technique of storytelling in three ways: Intellectually. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. Emotionally.

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Creativity Writing Storytelling Study 185

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

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Energy Leadership Meeting LinkedIn 125

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

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Travel Strategy How To Local 78

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? Email: ann@WylieComm.com.

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Storytelling Case Study Writing Banking 149

PRSay

NOVEMBER 23, 2020

With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. At Wylie Communications, we’re getting ready for our 2021 Master Classes.

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Writing Case Study Training Storytelling 197

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH. Content Marketing Conference.

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Conference Content Marketing Marketing Internal 256

5W PR

SEPTEMBER 11, 2023

Storytelling Every research study has a story behind it. Storytelling humanizes the research and makes it relatable. Community engagement Hosting workshops, webinars, or town hall sessions where researchers interact directly with the community can foster a deeper understanding of the research and address any questions or concerns.

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Publicity Communications Study Storytelling 78

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

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Crisis Management Crisis Crisis Communications Ethics 156

Frederik Vincx

JULY 17, 2023

Designing workshops and material. Service storytelling We shared everything we learned. Video lessons , webinars , self-service workshops, guides , branded tools and so on. Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered. Onboarding external coaches.

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Software System Training Enterprise 78

Burrelles Fresh Ideas

MAY 21, 2024

Complementing this organic sharing, Microsoft’s mental health initiative, Microsoft Cares, provides a range of resources, including in-person, digital, and telephone counseling, alongside support groups and workshops, available to all employees.

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Employee Pinterest Resources System 97

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. News releases and their place in 2019. Where does coding and predictive analytics fit in? About Martin Waxman.

Communications 208

Communications Analytics Social Media Media Training 208

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. It was chock full of insights from some of the smartest people in our industry–from Scott Severson at Brandpoint to Bridget Jewell at Periscope to Erin MacMillian with General Mills.

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Social Media Trends Case Study Media 107

Solo PR Pro

JUNE 6, 2023

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. And if you want to tap into Lisa’s superpower, reach out to her to chat about her half-day workshops. In her recent newsletter (you can sign up here ) she talked about the power of story. Read on for the full post.

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Healthcare Storytelling Study Social Media 84

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.

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Storytelling Resources Writing Corporate 40

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

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Branding Brand Instagram Storytelling 111

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Use your expertise to tailor each of these tips with a storytelling approach. Educate your target audience.

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Leadership LinkedIn Meeting Storytelling 78

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings.

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Travel Trends Tourism Transportation 92

Solo PR Pro

AUGUST 29, 2023

As a PR and communications professional, your expertise lies in storytelling. Research and Identify Prospects Listen Actively: Attend webinars, workshops, and networking events. Translate this into your pitch. The story isn’t about you or your company, but about how you can solve a specific problem for the client.

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Communications Pitching Storytelling LinkedIn 78

The Hoffman Agency

SEPTEMBER 3, 2020

Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. During a storytelling workshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.

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Storytelling Internal International Instagram 69

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Crunching numbers (data and measurement) was a hot topic as well. ” — Emily Dunlop, president, AxiCom U.S.

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Conference Internal International Storytelling 109

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

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Communications Storytelling Web Journalism 60

Contently - Strategy

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Pictured: The Before Times.

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How To Creativity Storytelling Writing 144

The Hoffman Agency

FEBRUARY 16, 2021

And with that, the agency has helped me to become a better storyteller. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere. Whether that be in a text message to a friend, an emailed response or even journaling on your own.

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Creativity Storytelling Agency Journalism 69

Ishmael's Corner

MARCH 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story.

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Storytelling Communications Publicity Media 60