PRSay

SEPTEMBER 27, 2023

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 190

Ethics Study Public Affairs Training 190

Sword and the Script

SEPTEMBER 3, 2024

Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” As in the person he was speaking to was in “output-only mode.” Shut up and listen.” “I I know best.” “I

Social Media 150

Social Media Study B2B Media 150

Agility PR Solutions

FEBRUARY 7, 2024

The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility PR Solutions.

Study 196

Study Social Media Trends Financial 196

Agility PR Solutions

JUNE 21, 2023

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

Case Study 163

Case Study Study Writing Education 163

Sword and the Script

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>>

B2B 154

B2B Study Marketing Education 154

Onclusive

SEPTEMBER 29, 2021

Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on their campaigns.

Analysis 369

Analysis Case Study Study Internal 369

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

PRSay

JUNE 24, 2024

Illustration: Willian The post Study Shows Top Concerns, Common Tasks, Average Salaries for PR Professionals first appeared on PRsay. The average annual salary for a public relations job is $84,000. At agencies, the average salary is $90,000, while at brands, the average PR position pays $110,000.

Study 155

Study Survey Pitching Resources 155

Sword and the Script

NOVEMBER 19, 2024

click image for higher resolution) The difference between brand and demand marketing The study sees phrases like “demand generation” as synonymous with “performance marketing.” In other words, integrated marketing has a clear positive impact on performance, but this study also suggests it also has a positive impact on culture.

Study 148

Study Brand Branding Marketing 148

Onclusive

AUGUST 19, 2021

Download this case study to learn how Onclusive helped Sophos to: Increase comprehensive earned media coverage by 21% Increase messaging inclusion by 45% Increase quarterly content-driven visitors by 32%.

Case Study 370

Case Study Strategy Analytics Software 370

Onclusive

OCTOBER 27, 2020

Download this case study to learn how Edmunds: . In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry.

Measurement 370

Measurement Case Study Automotive Media 370

Agility PR Solutions

DECEMBER 18, 2024

And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Solutions.

Case Study 97

Case Study Storytelling Study Community 97

Cision

SEPTEMBER 10, 2020

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.

Case Study 369

Case Study Software Study Company 369

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home. The humble customer testimonial still works.

Case Study 390

Case Study B2B Study Interviews 390

Agility PR Solutions

MAY 19, 2024

A record number of over 500 anti-LGBTQIA+ […] The post New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers appeared first on Agility PR Solutions. The firm’s latest survey examines the impact of LGBTQIA+ inclusivity and allyship on consumer attitudes and behaviors.

Study 120

Study Consumer Brand Branding 120

Notified

JULY 9, 2024

“ GlobeNewswire by Notified ticks all the boxes – usability, quality, assurance and our news going to the targeted publications we wanted. The Notified team makes our job easier and ensures it’s one less thing we need to worry about!”

Case Study 105

Case Study Study Publicity 105

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. Marketers and publishers are right to fear the decline of cookies, but again, it’s another opportunity to shine.

Privacy 434

Privacy Case Study Advertising Advertising 434

Sword and the Script

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>> Salesforce and HubSpot are two good examples.

Leadership 126

Leadership B2B Study Survey 126

Onclusive

JULY 22, 2021

Download this whitepaper to read: How to know which messages are resonating with your audience The psychology behind how people search and how SEO can inform your PR efforts A deep dive into NEO messaging and how to implement it into your communications strategy Real NEO case studies contributed by 23andMe, Monster and Lucidworks.

How To 370

How To Case Study SEO Engineering 370

Onclusive

JULY 13, 2021

Read the full case study. Read the full case study. Read the full case study. As a result, the company gained powerful insights about the soundbites and spokespersons that drove significant business impact and website activity with less pull-through. A list of articles that include your messaging doesn’t tell the whole story.

How To 370

How To Biotechnology Case Study Leadership 370

Agility PR Solutions

APRIL 29, 2024

Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions akin to brand loyalty, revealing 12 important drivers, and the marketing […] The post The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and (..)

Study 117

Study Consumer Brand Branding 117

Agility PR Solutions

MAY 2, 2024

One key to that innovative […] The post Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern appeared first on Agility PR Solutions.

Study 122

Study Trends Consumer Publicity 122

Agility PR Solutions

MARCH 6, 2024

PR pros are highly focused on generating high volumes of media coverage, among other tasks, to move the needle for their company or clients, and less so on tracking the commercial impact of their efforts—and new research from PR industry reporting platform CoverageBook asserts that while PR may talk the talk when it comes to […] The post Proving (..)

Study 122

Study Report Industry Company 122

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

Onclusive

OCTOBER 16, 2020

In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

Agility PR Solutions

MARCH 24, 2024

Today’s consumers, especially the fast-rising and deep-pocketed Gen Z sector, want to know what your brand is doing to help make the world a better place—and this is a key […] The post Brands for a better world: New study ranks quality-focused US brands that are contributing to a healthier planet—who’s leading?

Study 120

Study Brand Branding Consumer 120

Onclusive

FEBRUARY 7, 2020

In this post, we’ll focus on some best practices backed by the study findings. For more in-depth information, grab your copy of the study by downloading here. . The study suggests that several factors can drive better social media amplification, starting with broader distribution.

Data 273

Data Study Social Media Analysis 273

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies. Case studies are a great customer reference and sales tool for any growing company. For PR teams, case studies can be very useful for joint media briefings, award submissions and trade media placement. They can also be a key PR asset.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Agility PR Solutions

JULY 1, 2024

After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and B2B2C marketing in which content has become a central driver of sales success with […] (..)

B2B 120

B2B Study Report Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. The key to all tech industry product awards is a fully realized case study narrative — and here’s the tough part – approved for use by the client. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Agility PR Solutions

APRIL 7, 2024

Looming fears of job loss—whether it be AI, inflation, poor skillsets, or damaged manager/employee relationships—has many workers on edge, resulting in subpar […] The post From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on track appeared first on Agility PR Solutions. (..)

Study 113

Study Employee Trends Publicity 113

Agility PR Solutions

MAY 16, 2024

New research from data security firm Immuta announced The AI Security & Governance Report more closely explores […] The post The double-edged sword: The risks and rewards of AI examined in new study—does productivity boost counter security and privacy risks? appeared first on Agility PR Solutions.

Privacy 113

Privacy Study Government Data 113

Agility PR Solutions

JUNE 16, 2024

Now, according to new research from creative branding ad agency Triptent, they’re discovering that authentic storytelling and empathy are key to customer engagement and long-term brand […] The post B2B marketing gets personal: New study shows how emotional connections are key success drivers—4 in 5 will turn focus to human-centric strategies (..)

B2B 117

B2B Study Storytelling Strategy 117

Onclusive

MAY 12, 2022

The purpose of this study was to understand the relationship between certain characteristics of media articles and PR-driven website traffic and actions measured by PR Attribution – essentially, how predictive the following characteristics are of an individual article driving website traffic and actions: ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Agility PR Solutions

OCTOBER 27, 2024

Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three years, more than half of market research may be done using AI-created, synthetic personas (..)

Study 113

Study Trends Industry Marketing 113