Sword and the Script

JULY 9, 2024

A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. The annual Orbit survey of bloggers is a good example. Are “ press releases ” the best source of information – as this annual survey concludes every year? I don’t think so.

Survey 182

Survey Journalism Report Pitching 182

Business Wire

APRIL 14, 2021

Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 375

Survey Blogging Media Video 375

Sword and the Script

JULY 30, 2024

In this particular survey, I suspect the findings have more to do with mass appeal and social proof. However, this survey suggests those who work in PR believe overall public opinion on social media is more persuasive. Trusted influencers Answers to another question in this survey support this an analysis.

Survey 175

Survey Social Media Consumer Media 175

Business Wire

APRIL 28, 2021

The things you might be doing that stick in a journalist’s craw according to our annual Media Survey.

Survey 213

Survey Blogging Media Media Relations 213

Business Wire

MARCH 24, 2021

Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times.

Survey 309

Survey Media Blogging Industry 309

Business Wire

SEPTEMBER 22, 2020

Interest in the election is remarkably high; a Pew Research Center survey indicates that 83% of registered voters say it ‘really matters’ who wins the presidency, up from 74% four years ago. On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

Blogging 438

Blogging Survey Publicity 438

Agility PR Solutions

OCTOBER 3, 2023

Throw in an unstable economic business […] The post Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with chronic doubt about their leadership appeared first on Agility PR Solutions.

Leadership 183

Leadership Survey Employee Meeting 183

PRSay

MAY 31, 2023

adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center. adults surveyed have heard a lot about ChatGPT, while 39% have heard a little about the technology and 42% have heard nothing at all about it, Pew found.

Survey 155

Survey Software Education Technology 155

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2. See our services.

Survey 147

Survey Marketing B2B Content Marketing 147

Business Wire

APRIL 19, 2021

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI. Well, I have a bit of news for you.

Survey 261

Survey Blogging Communications Publicity 261

Sword and the Script

MAY 28, 2024

Forrester did not disclose the sample size of its survey. A copy of the survey is available for purchase and listed at $395.00. The company polled 318 “subscription leaders” – most of which operate in the B2B space – using an independent survey panel (which I’ve also used and trust). >>> Need an extra pair of hands?

B2B 136

B2B Survey Marketing Measurement 136

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. I’ve listed those below along with some commentary.

Survey 150

Survey Social Media Brand Branding 150

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

NOVEMBER 12, 2024

If you enjoyed this post, you might also like: Partisan Politics Complicates PR and Comms for Business, Survey Finds Image credit: Pexels The post A marketing and PR superpower [not another lesson from the election] appeared first on Sword and the Script.

Marketing 217

Marketing Software Training B2B 217

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 157

Twitter Survey Journalism Social Media 157

Sword and the Script

JANUARY 21, 2025

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA).

Google 156

Google Course Survey YouTube 156

Sword and the Script

DECEMBER 31, 2024

A simple explanation of why you lose content subscribers About one in five (20%) of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages. Read more: Survey says this is the top reason people unsubscribe from email marketing Number 10.

B2B 150

B2B Marketing Leadership Study 150

Onclusive

DECEMBER 6, 2021

Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily. Interested in what your peers and executives think when it comes to the key PR questions?

Report 369

Report Industry Survey Agency 369

Agility PR Solutions

SEPTEMBER 23, 2024

Surveys are a powerful tool to collect feedback, opinions, and insights from your customers, employees, or target audience. However, not all surveys are created equal. The quality and reliability of your survey results depend largely on how you design and phrase your survey questions.

Survey 100

Survey Examples Data Strategy 100

Agility PR Solutions

MAY 8, 2024

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI.

Healthcare 114

Healthcare Survey Brand Branding 114

Sword and the Script

SEPTEMBER 3, 2024

And another one: “Another new piece of researc h [download page], this time from Ascend2 in partnership with TopRank Marketing, indicates that influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands surveyed in the US.” What are the top use cases?

Social Media 165

Social Media Study B2B Media 165

Agility PR Solutions

AUGUST 18, 2024

Answer this quick “yes or no” question: Does it not feel like you could do so much more and make your business reach such great heights if you could tap into actual customer insights and not just the fluffy stuff you get in surveys (or the standard market research techniques)?

Survey 100

Survey Marketing Publicity 100

Agility PR Solutions

NOVEMBER 11, 2024

A 2022 Civic Science survey found that 74% of people who reported burnout symptoms tried to treat them with digital detox. It’s no wonder, as the concept of digital detox has gained significant traction, especially in the aftermath of the pandemic, alongside more extreme movements, such as the Chinese ‘lying flat’ ideology.

Trends 114

Trends Brand Branding Survey 114

Agility PR Solutions

JULY 30, 2023

New research from learning management system training firm TalentLMS sheds light on the […] The post As companies prepare for upskilling workforces in the age of AI, new HR survey identifies the most in-demand human skills to focus on appeared first on Agility PR Solutions.

Survey 147

Survey Company System Training 147

Business Wire

FEBRUARY 1, 2022

workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. What caused “The Great Resignation” of 2021? million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S.

Blogging 303

Blogging Conference Survey Employee 303

ImPRessions - Crenshaw Communications

JULY 14, 2020

If well designed, a simple survey can garner coverage when there isn’t any original news. Survata is a useful tool to produce, showcase and capitalize on research data through the production of surveys. If furnished with questions and specific demographics, Survata will field and produce media-generating surveys at a reasonable cost.

Tools 295

Tools Software Survey Meeting 295

Agility PR Solutions

SEPTEMBER 10, 2024

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, (..)

Customer Service 105

Customer Service Survey Consumer Company 105

Sword and the Script

MARCH 4, 2025

The results of the survey suggest that many are coming to believe trust has an increasingly important role in demand generation (demand gen). In other words, its great that this survey says trust is back in fashion for demand generation, but weve got to put those words into action. And maybe youd quibble with me over some of these.

Marketing 117

Marketing Fashion Survey Education 117

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. Below is how some of the survey responses tallied up.

Pitching 195

Pitching Analysis Report Survey 195

Prowly

JANUARY 29, 2025

Ask them directly - use a brand health survey to detect any cracks in your brand image. Conduct surveys asking, What brand do you think of first when you think of [product category]? Use surveys where participants are asked if theyve heard of your brand when given a list of options. Follow customer engagement as well.

Measurement 104

Measurement Brand Branding Analytics 104

Sword and the Script

SEPTEMBER 10, 2024

Personal values and ethics quickly give way to partisan politics – and my own scientifically valid survey research shows it’s a fool’s errand. It was third on the list last year – and for most companies – my sense is this is on the way out.

B2B 179

B2B Software Ethics Leadership 179

PRSay

NOVEMBER 11, 2024

As it turns out, what parents think — or hope — and what teens report actually doing don’t match up according to a new survey conducted by State Farm. Don’t start with [Organization Name] conducted a study. Lead with the audience, instead. Lead with the benefits. Don’t write about us and our stuff.

Report 149

Report Writing Engineering Study 149

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 187

Journalism Real Estate Survey Report 187

ImPRessions - Crenshaw Communications

MAY 11, 2020

Customized surveys offer relevance. An in-depth survey doesn’t have to break the bank, however. An in-depth survey doesn’t have to break the bank, however. There’s no shortage of third-party companies who can help build and execute a survey tailored specifically to an organization key messages or priority audiences.

Data 234

Data B2B Survey Banking 234