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Leveraging Technology to Boost Casino Marketing Campaigns

Ronn Torossian

The casino and gambling industries have long embraced technology to enhance the customer experience, but its role in marketing has grown exponentially in recent years. From artificial intelligence to virtual reality, technology is transforming how casinos engage with their audiences, attract new players, and retain loyal customers.

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7 Tips for Drafting Technology Press Releases | Business Wire

Business Wire

Wondering how to draft a technology press release and make it – and your tech innovations – stand out in a crowded market? Crafting a press release in the technology sector is not just about sharing news—it's about telling a story that resonates with a highly discerning audience.

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Addressing Cybersecurity Concerns With Your Consumer Technology

Ronn Torossian

Consumer technology companies have become a necessary part of daily life. What ͏is consumer͏ technology? Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technology appeared first on.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

While many customers still haven’t fully bought into chatbots as a real way to improve the shopping experience, the addition of smarter and better technology stands a good chance to change their minds in the near future. The post 4 Ways Technology Boosts The Retail Experience (And Retail PR) appeared first on Crenshaw Communications.

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The Power of PR in Shaping the Consumer Technology Industry

Ronn Torossian

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee Alcohol Use Disorder and Substance Use Disorder (AUD and SUD) concerns before they escalate.