Business Wire

DECEMBER 17, 2024

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications.

Media Relations 342

Media Relations Trends Media Analytics 342

5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies.

Technology 78

Technology Wireless Government Guidelines 78

Agility PR Solutions

JANUARY 7, 2025

Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. Hyper-Personalized Marketing One of the most significant advantages of AI in B2B […] The post 5 ways that AI is impacting B2B technology marketing strategies first appeared on Agility PR Solutions.

B2B 100

B2B Technology Strategy Marketing 100

Agility PR Solutions

DECEMBER 8, 2024

When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations.

Technology 100

Technology Branding Brand Strategy 100

Agility PR Solutions

NOVEMBER 14, 2024

A single late package can trigger a X/Twitter tirade, a negative review can go viral, and suddenly your carefully cultivated brand reputation is facing a reputational pile-up. […] The post Harnessing technology to drive positive PR and brand perception in logistics appeared first on Agility PR Solutions.

Technology 100

Technology Branding Brand Viral 100

Ronn Torossian

JANUARY 25, 2025

Learn how technology transforms digital PR through data analytics, AI automation, social media strategy and influencer marketing to boost brand engagement The post The Role of Technology in Shaping Corporate Digital PR appeared first on.

Digital PR 195

Digital PR Technology Corporate Analytics 195

Ronn Torossian

JANUARY 1, 2024

Consumer technology companies have become a necessary part of daily life. What ͏is consumer͏ technology? Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technology appeared first on.

Technology 195

Technology Consumer Software Company 195

Reputation Us

MARCH 17, 2025

ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. The RepUs and Blue Ocean Global Technology Reputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health. What Is The Reputation Health Score? Ready to score?

Reputation 78

Reputation Technology Government Employee 78

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

Agility PR Solutions

DECEMBER 17, 2024

Technology companies face crises at an alarming rate. In an era where news spreads in seconds and social media amplifies every story, managing […] The post Lessons from the trenches: Why crisis management is critical in technology PR first appeared on Agility PR Solutions.

Crisis Management 78

Crisis Management Technology Crisis Reputation 78

Ronn Torossian

FEBRUARY 8, 2024

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

Technology 195

Technology Consumer Industry Product Launch 195

Ronn Torossian

FEBRUARY 6, 2025

Discover how European legal systems embrace transparency and tech with new digital platforms, data protection measures and open justice initiatives for public access The post Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability appeared first on.

Technology 195

Technology Trends Publicity System 195

Ronn Torossian

JANUARY 19, 2024

To evaluate the success of a technology campaign, you need to measure key metrics. Click-Through Rate (CTR) Measures the percentage of users who clicked on a campaign […] The post Key Metrics for Evaluating the Success of Your Technology Campaign appeared first on.

Technology 195

Technology Measurement 195

Ronn Torossian

DECEMBER 11, 2023

We are currently in one of those moments, where emerging technologies are shaping the world. Computing power Computing power drives innovation in many technological fields. Moore’s Law predicts the […] The post A Closer Look at Emerging Technologies That Are Shaping Our Future appeared first on.

Technology 195

Technology Course Industry 195

Agility PR Solutions

DECEMBER 15, 2024

The mantra for leveraging AI among marketing groups is “automate, optimize, and systematize”to prepare for strong buying cycles while maintaining brand authenticity. […] The post 2025 PR forecasting: 5 technology media and marketing landscape predictions first appeared on Agility PR Solutions.

Technology 78

Technology Marketing Media Groups 78

Ronn Torossian

DECEMBER 5, 2024

With the rise of digital technology, digital public relations (PR) has become an integral part of communication strategies, requiring a fresh approach to managing a brand’s reputation and engaging […] The post The Evolution of Digital PR: Navigating the Digital Age with Strategy and Integrity appeared first on.

Digital PR 195

Digital PR Strategy Reputation Technology 195

Agility PR Solutions

OCTOBER 30, 2024

With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis.

Crisis Management 178

Crisis Management Crisis Technology Agency 178

Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.

Automotive 407

Automotive Trade Shows Healthcare How To 407

Agility PR Solutions

JANUARY 1, 2025

As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges.

Industry 180

Industry Publicity Meeting Trends 180

Business Wire

DECEMBER 15, 2022

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises.

Media Relations 498

Media Relations Media Trends Technology 498

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Training and support are essential for helping team members adapt to new technologies.

Analytics 146

Analytics Strategy System Ethics 146

Agility PR Solutions

FEBRUARY 23, 2025

In my years working with procurement processes, I’ve witnessed firsthand how technology is revolutionizing the industry. What’s particularly interesting is how public relations has now become an essential part of the modern procurement tech stack.

Technology 172

Technology Industry Publicity Trends 172

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Business Wire

OCTOBER 4, 2021

We have held a key position at the intersection of technology and news creation, distribution, and consumption, allowing us to focus on the services and innovations needed to connect organizations with audiences. We have built the teams and solutions needed to provide our clients with the exceptional customer service they deserve.

Blogging 430

Blogging Customer Service Engineering Technology 430

Business Wire

JANUARY 26, 2023

The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Blogging Marketing Technology 403

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. Technological factors. PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

JANUARY 24, 2022

Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.

Pitching 370

Pitching Media Data Technology 370

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

NOVEMBER 12, 2024

When we get down to the fundamentals of psychology around marketing and PR for technology products and SaaS software isn’t different politics. If marketing and PR have a superpower – that’s it – it’s the ability to train your mind to put what you think aside and look at things from your audience’s perspective. It sounds easy, but it’s not.

Marketing 217

Marketing Software Training B2B 217

Business Wire

AUGUST 4, 2022

Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels. Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that.

Blogging 384

Blogging Engineering Financial How To 384

Onclusive

FEBRUARY 28, 2022

In this webinar, you’ll learn: What PR measurement is and isn’t Why any communications strategy must start with measurement in mind PR measurement frameworks and best practices How to use data & technology to measure success. Date: March 31, 2022. Time: 12:00 PM EST. The post Demystifying PR Measurement appeared first on Onclusive.

Measurement 418

Measurement Training Data Technology 418

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. About half (45%) of all B2B technology startups make no effort to market their products. Too little. source ) 10.

B2B 180

B2B Survey Marketing Analysis 180

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As a PR team that serves high-growth technology clients, so do we. In that regard, the name is fitting.

Agency 353

Agency Communications Marketing Leadership 353

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products.

Internal 78

Internal International Crisis Management Technology 78