Flack's Revenge

OCTOBER 22, 2014

Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S. There is a rich collection of media in China and other countries, and a growing focus and interest on business and technology news. You can get by with great U.S.

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Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.

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Technology Comparison Case Study Video 177

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.

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Enterprise Big Data Technology Analysis 156

Flack's Revenge

NOVEMBER 17, 2022

Layla Atya , serial insurtech entrepreneur; serves as CEO of Quantumerge , the first and only transactional liability MGA for small transactions; and founder and CEO of Zala Technology , an insurance developer for tech companies and tech developer for insurance companies. Which technologies are hot, what’s next?

Insurance 156

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Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Not all technology products have a secret sauce. IP (short for intellectual property). Or proprietary tech.

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How To Wikipedia Engineering Web 194

Flack's Revenge

OCTOBER 18, 2016

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. ” Increasingly the technology platforms (the social networks and search engines) are the computers. The manifesto , titled: ‘the algorithm as a technology of freedom?’,

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Groups Study Transportation Technology 120

Flack's Revenge

APRIL 13, 2022

9 Corporate Characteristics to Look for When Buying Public Relations Software The PR Technology Landscape 2022 8 Innovations in Public Relations Technology to Watch The Making of Cision: A Brief History of 18 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company.

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Flack's Revenge

OCTOBER 7, 2014

Talk about benefits and applications of the technology. Even if you don’t have lots of firsts, hard data, or independent validation, you should be able to write a press release that tells a great story – one that the release owner loves, hits the mark with customers, and also satisfies the media. Tech Tech PR Uncategorized'

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Data Writing Internal International 218

Flack's Revenge

JUNE 22, 2016

” Was Gartner Group correct in retiring the term from their 2015 Hype Cycle for Emerging Technologies ? Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” Which topics come out ahead in the buzzword bakeoff?

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Big Data Infographics Data Software 136

Flack's Revenge

MARCH 30, 2020

Don’t promote something crass, like a Coronavirus sale, but why not give away technology solutions to researchers or relief organizations, like Oracle did ? The post PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic appeared first on Flack's Revenge.

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Crisis Pitching Airlines Technology 199

Flack's Revenge

JUNE 25, 2019

Chad Nitschke , Co-Founder and CEO of Bunker (an insurer and technology platform that serves SMBs) contacted and now works with Chubb. When asked about advice for insurtechs, Sean Ringsted of Chubb said: “Have a business proposition, don’t just lead with technology. Leave me with next steps.”

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Insurance Insurance Meeting Technology 149

Flack's Revenge

JANUARY 23, 2018

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. The Right Communications and Technology Stuff.

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Privacy Film Technology Enterprise 120

Flack's Revenge

OCTOBER 11, 2017

You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. Werner Kunz , UMass Boston.

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Tools Leadership Technology Social Media 149

Flack's Revenge

MAY 14, 2019

The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. Boilerplate statements, along the lines of “We have a cybersecurity expert who can comment,” won’t cut it.

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Survey Journalism Agency Report 195

Flack's Revenge

APRIL 7, 2016

You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. The panel I’m on has good mix of of vendors, consultants and client side practitioners: Lina Roque , CA Technologies. Chandra Carson , Lindt & Sprungli. Eric Dahan , InstaBrand.

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Tools Banking Technology Social Media 120

Flack's Revenge

DECEMBER 21, 2017

My industry is technology. Do we blame businesses that eat up technology to improve operations and for competitive advantage? I am a PR guy. I build brands and polish images. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Here are some recent headlines, and excerpts: .

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Industry Technology Facebook Engineering 136

Flack's Revenge

MARCH 28, 2016

You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. The panel I’m on has good mix of consultants and client side practitioners: Lina Roque , CA Technologies (moderator). PPC expert Larry Kim will be keynoting. Chandra Carson , Lindt & Sprungli.

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Tools Banking Technology Social Media 120

Flack's Revenge

MAY 4, 2016

According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape. The evening’s speakers broke it down further.

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Flack's Revenge

JUNE 6, 2018

It was well attended – there were over 40 people, including JVP Play portfolio companies, early stage startups from east of Jerusalem, ultra-Orthodox entrepreneurs who have already succeeded in developing successful technological solutions, Siftech portfolio companies and SecBI , a Fusion PR client.

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Media Transportation Enterprise Course 168

Flack's Revenge

JUNE 1, 2017

Jennifer started out with a visual sure to strike fear in the hearts of anyone seeking to compete and differentiate in tech (and confuse all, in general): the vaunted technology landscape (see image). She spoke about topics I love (and have covered here ): tech industry categories and positioning. How to stand apart?

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Enterprise Software Technology Marketing 166

Flack's Revenge

APRIL 18, 2016

A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. Also, I thank the great panel that assisted with my influencer marketing session: Lina Roque , CA Technologies (congrats for winning a Social Guru award!), Seven sessions.

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Tools Banking Social Media Technology 120

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. It could involve a combination of crowd correction, e.g. a way for users to flag fake news items, and technology akin to spam detection. It was entertaining and informative.

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Reddit Government Google System 168

Flack's Revenge

DECEMBER 11, 2019

A POC is about the cultural fit, and optics, not just technology There are three potential pitfalls: selecting POC objectives; if you don’t set the right ones in the beginning, it is tough to change course later… is it measurable, easy to explain? Dawn LeBlanc.

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Insurance Insurance Financial Measurement 31

Flack's Revenge

FEBRUARY 3, 2016

But language geek that I am, I latched onto the words some articles used to describe the technology: “mixed reality” Ahhh, reality used to be so – um, real – and much simpler. ” That actually does sound very cool. These days we have many flavors: virtual, augmented, and now mixed.

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Journalism Technology Strategy Company 120

Flack's Revenge

AUGUST 11, 2014

I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists).

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Media Training Training Media Interviews 168

Flack's Revenge

SEPTEMBER 1, 2021

Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. I submit that the tech PR field is growing too, due to the expansion of tech in every aspect of our lives and business. There’s an ongoing march of tech startups. Some say that every company is a software or tech company. The appetite is there.

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Writing Pitching Report Industry 177

Flack's Revenge

OCTOBER 24, 2018

These things are the “third rail” in technology public relations, which is my forte. Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. Talking about it seems somewhat akin to admitting you have an STD.

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Crisis Management Crisis Employee Google 123

Flack's Revenge

JANUARY 28, 2015

PR Public Relations Social Media Technology' .” The WNYC project challenges us to rethink the relationship with our phones and get more creative. You can participate by signing up here , and downloading an app that helps you track the time you spend on your phone.

Creativity 120

Creativity System Journalism Technology 120

Flack's Revenge

OCTOBER 21, 2021

It’s a noisy and competitive word in technology. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. How to stand apart? It gets down to creating and owning a category.

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SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

It’s a noisy and competitive word in technology. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. How to stand apart? It gets down to creating and owning a category.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

FEBRUARY 12, 2020

Publication titles include “SuperbCrew,” “CIO Applications,” “CIOReview,” “Analytics Insights,” “Technology Headlines,” “Beyond Exclamation,” “Aspioneer,” “Market Exclusive” and “Industry Era.” Once you see two of these and get a feel for them, it’s simple to recognize further attempts.

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Content Marketing B2B Analytics Agency 194

Flack's Revenge

MAY 8, 2015

There are some really informative sessions, an awesome list of sponsors, and excellent speakers on the agenda; it is a can’t miss conference, if you work with social media, and are trying to get your arms around the state-of-the-technology. Katie Paterson on Twitter , Marketing Director, Traackr.

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Tools Conference Content Marketing Social Media 120

Flack's Revenge

JANUARY 14, 2016

Load up on data about buyers and use technology and digital channels to reach them. And is there still any significant role for PR when it comes to supporting sales? Regarding the first question, the authors say, essentially, to fight fire with fire.

B2B 120

B2B Media Relations Media Social Media 120

Flack's Revenge

FEBRUARY 4, 2015

Marketing Public Relations Social Media Technology' To learn more about how you can market to open spaces, please visit this page. The post Find and Fill Open Spaces to Connect with Customers appeared first on.

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B2B Technology Social Media Marketing 120

Flack's Revenge

AUGUST 23, 2016

The story said that GE, an old line diversified industrial and financial services company (until recently), now wants to be known for advanced research and technology. Are you disrupting an existing space or is the technology a totally new “species?” Doubtless, a lot of this gets to opportunism and money. Absolutely.

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Branding Brand Big Data Technology 120

Flack's Revenge

MAY 1, 2015

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree.

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Wikipedia Financial Twitter Corporate 120

Flack's Revenge

APRIL 23, 2015

Many want to promote their companies and technologies as cool for programmers. Why should they care about your company/technology? Or, it could simply be that your product is geared to programmers, and you want to sell to them. Of course, let’s not forget a primary motivator: recruitment. Where do they get information? Relevant trends?

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Software Enterprise Groups Course 120