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The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Sure, it starts with great technology, of the proverbial disruptive variety. Think Google or Xerox. How did they do this?
Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. That was the point I made in the article I wrote for O’Dwyer’s November Technology issue: PR Challenges for Tech Startups.
Communicating about complex technology clearly can be a challenge in and of itself. Please add your suggestions (as a bonus, I am sharing a link to a post I wrote that describes technology that can scan text to detect FOG – fact-deficient obfuscating generalities). Proprietary technology. Damn, this is hard). Cutting edge.
Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. PR Public Relations Technology' Hierarchy culture dominates most press organizations in China. reporters choose the beats as they wish, typically Chinese journalists are assigned topics and fields they will cover.
In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Looking beyond just PR, technology prognostication is big business. Some of you may have seen my post about surfing tech trends.
s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. somewhere between the Technology Trigger and Peak of Inflated Expectations, as I noted in my post: Trend Surfing for Fun and Profit ).
It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.
Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S. There is a rich collection of media in China and other countries, and a growing focus and interest on business and technology news. You can get by with great U.S.
It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.
It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.
Layla Atya , serial insurtech entrepreneur; serves as CEO of Quantumerge , the first and only transactional liability MGA for small transactions; and founder and CEO of Zala Technology , an insurance developer for tech companies and tech developer for insurance companies. Which technologies are hot, what’s next?
I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Not all technology products have a secret sauce. IP (short for intellectual property). Or proprietary tech.
9 Corporate Characteristics to Look for When Buying Public Relations Software The PR Technology Landscape 2022 8 Innovations in Public Relations Technology to Watch The Making of Cision: A Brief History of 18 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company.
I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. ” Increasingly the technology platforms (the social networks and search engines) are the computers. The manifesto , titled: ‘the algorithm as a technology of freedom?’,
Talk about benefits and applications of the technology. Even if you don’t have lots of firsts, hard data, or independent validation, you should be able to write a press release that tells a great story – one that the release owner loves, hits the mark with customers, and also satisfies the media. Tech Tech PR Uncategorized'
” Was Gartner Group correct in retiring the term from their 2015 Hype Cycle for Emerging Technologies ? Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” Which topics come out ahead in the buzzword bakeoff?
Don’t promote something crass, like a Coronavirus sale, but why not give away technology solutions to researchers or relief organizations, like Oracle did ? The post PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic appeared first on Flack's Revenge.
Chad Nitschke , Co-Founder and CEO of Bunker (an insurer and technology platform that serves SMBs) contacted and now works with Chubb. When asked about advice for insurtechs, Sean Ringsted of Chubb said: “Have a business proposition, don’t just lead with technology. Leave me with next steps.”
ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. The Right Communications and Technology Stuff.
You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. Werner Kunz , UMass Boston.
The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. Boilerplate statements, along the lines of “We have a cybersecurity expert who can comment,” won’t cut it.
You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. The panel I’m on has good mix of of vendors, consultants and client side practitioners: Lina Roque , CA Technologies. Chandra Carson , Lindt & Sprungli. Eric Dahan , InstaBrand.
My industry is technology. Do we blame businesses that eat up technology to improve operations and for competitive advantage? I am a PR guy. I build brands and polish images. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Here are some recent headlines, and excerpts: .
You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. The panel I’m on has good mix of consultants and client side practitioners: Lina Roque , CA Technologies (moderator). PPC expert Larry Kim will be keynoting. Chandra Carson , Lindt & Sprungli.
According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape. The evening’s speakers broke it down further.
It was well attended – there were over 40 people, including JVP Play portfolio companies, early stage startups from east of Jerusalem, ultra-Orthodox entrepreneurs who have already succeeded in developing successful technological solutions, Siftech portfolio companies and SecBI , a Fusion PR client.
Jennifer started out with a visual sure to strike fear in the hearts of anyone seeking to compete and differentiate in tech (and confuse all, in general): the vaunted technology landscape (see image). She spoke about topics I love (and have covered here ): tech industry categories and positioning. How to stand apart?
Some very smart people from the worlds of media, business, and technology made great arguments for each side. It could involve a combination of crowd correction, e.g. a way for users to flag fake news items, and technology akin to spam detection. It was entertaining and informative.
A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. Also, I thank the great panel that assisted with my influencer marketing session: Lina Roque , CA Technologies (congrats for winning a Social Guru award!), Seven sessions.
A POC is about the cultural fit, and optics, not just technology There are three potential pitfalls: selecting POC objectives; if you don’t set the right ones in the beginning, it is tough to change course later… is it measurable, easy to explain? Dawn LeBlanc.
At a high level that means going beyond technology to talk more about utility and benefits. To be successful and breakthrough to a mainstream audience, you need to think outside these communities – outside the block, that is.
I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists).
But language geek that I am, I latched onto the words some articles used to describe the technology: “mixed reality” Ahhh, reality used to be so – um, real – and much simpler. ” That actually does sound very cool. These days we have many flavors: virtual, augmented, and now mixed.
Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. I submit that the tech PR field is growing too, due to the expansion of tech in every aspect of our lives and business. There’s an ongoing march of tech startups. Some say that every company is a software or tech company. The appetite is there.
These things are the “third rail” in technology public relations, which is my forte. Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. Talking about it seems somewhat akin to admitting you have an STD.
PR Public Relations Social Media Technology' .” The WNYC project challenges us to rethink the relationship with our phones and get more creative. You can participate by signing up here , and downloading an app that helps you track the time you spend on your phone.
I can honestly say I have never experienced a more exciting, opportunity-laden time for PR pros to flex our strategic, ROI generating creative muscles, and prove our worth in the business world since I hopped the fence from journalism to found Strategic Objectives (our Toronto-based PR agency dedicated to helping brands tell better, more effective, (..)
It’s a noisy and competitive word in technology. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. How to stand apart? It gets down to creating and owning a category.
It’s a noisy and competitive word in technology. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. How to stand apart? It gets down to creating and owning a category.
Publication titles include “SuperbCrew,” “CIO Applications,” “CIOReview,” “Analytics Insights,” “Technology Headlines,” “Beyond Exclamation,” “Aspioneer,” “Market Exclusive” and “Industry Era.” Once you see two of these and get a feel for them, it’s simple to recognize further attempts.
There are some really informative sessions, an awesome list of sponsors, and excellent speakers on the agenda; it is a can’t miss conference, if you work with social media, and are trying to get your arms around the state-of-the-technology. Katie Paterson on Twitter , Marketing Director, Traackr.
Load up on data about buyers and use technology and digital channels to reach them. And is there still any significant role for PR when it comes to supporting sales? Regarding the first question, the authors say, essentially, to fight fire with fire.
Marketing Public Relations Social Media Technology' To learn more about how you can market to open spaces, please visit this page. The post Find and Fill Open Spaces to Connect with Customers appeared first on.
The story said that GE, an old line diversified industrial and financial services company (until recently), now wants to be known for advanced research and technology. Are you disrupting an existing space or is the technology a totally new “species?” Doubtless, a lot of this gets to opportunism and money. Absolutely.
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