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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry.

Branding 189
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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

Maybe you just started using new technologies in your dental office? Technology. Another industry that can benefit greatly from distributing press releases is the technology industry. One last industry we’re going to discuss is the tourism industry. Perhaps you just hired a new physician?

Industry 105
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Behind the Headlines With Nick Hawley

Cision

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. I am most excited to jump in and help run our leisure tourism campaigns. But are you letting opportunities to extend the life of your content pass you by?

Print 120
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.”

Education 150
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Wanna Subscribe?

Tools 104
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How to Find Journalists to Cover Your Story

Buzzstream

For example, if I wanted to find a journalist who writes about Italy travel tips. For instance, Daniel Hall is a rural tourism reporter for ChronicleLive, the Chronicle, Journal, and Sunday Sun. But what exactly does rural tourism cover? From the titles alone, you can see that rural tourism means North East UK.

How To 115