Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. Generic chatbots like ChatGPT can also only take you so far,” according to the press release.

Software 176

Software Measurement B2B Training 176

5W PR

FEBRUARY 1, 2025

Training and Support Effective training ensures employees understand program objectives and feel confident participating. This includes: Social Media Best Practices Training should cover platform-specific best practices, content optimization, and engagement strategies.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

MAY 21, 2024

Boost data literacy Organize training for the PR team to comprehend and interpret data, facilitating informed decision-making. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Remember your media training . For more on mastering your media training, check out this post. In technology PR, it can be challenging to explain technical issues or products to a general audience. Warby Parker drove a 32% sales increase with our contextual technology.”) Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. A good training program will help presenters improve their skills.

Training 103

Training Conference Meeting Technology 103

Wadds Inc.

NOVEMBER 23, 2024

Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. The workflow challenge USC Annenberg says it’s a training issue. Here, ChatGPT is trained on an organisation’s body of knowledge, such as corporate documents and web content. Bias is also an issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Brand Branding Transportation 78

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. Success depends on creating realistic scenarios, maintaining well-trained teams, and utilizing appropriate technology tools.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

AUGUST 24, 2020

He’s trained machines to read and score every article as humans do, but with lightning speed and far more consistency. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.

Analytics 347

Analytics Engineering System Software 347

PR for Anyone

APRIL 7, 2020

Despite the social distance, we can remain connected through the use of technology. Many corporations had to switch to virtual training and communications. “Be This is the opportunity to use technology as an effective platform for video and marketing.

Marketing 279

Marketing Training Video Technology 279

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. In honor of Valentine’s Day, here are a few things you should know about the PR person you may be dating. .

Product Launch 296

Product Launch Training Interviews Software 296

Deirdre Breakenridge

SEPTEMBER 26, 2014

We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. You can teach anyone how to do advance their PR skills and train someone on strategy and planning best practices or relationship building. Quite simply, I look for passion.

Interviews 375

Interviews Energy Meeting Conference 375

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Document these expectations in formal agreements and provide influencers with compliance training before campaigns begin. Develop clear guidelines around disclosures, financial advice limitations, and required disclaimers.

Marketing 78

Marketing Financial Case Study Education 78

Agility PR Solutions

JULY 7, 2024

Success in today’s business landscape means becoming skilled in new technologies like generative AI, and this has been clear for a year or more—but the training hasn’t materialized for most, and employees aren’t sure if they should expect it, according to new research from learning tech firm D2L.

Training 110

Training Employee Technology Trends 110

5W PR

MARCH 31, 2025

Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. Understanding FDA Regulations in Health Tech PR The FDA maintains strict guidelines for how medical devices and health technology companies can communicate about their products and services.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Flack's Revenge

MARCH 9, 2021

The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Sure, it starts with great technology, of the proverbial disruptive variety. Think Google or Xerox. How did they do this?

Case Study 266

Case Study Marketing Software Technology 266

5W PR

JANUARY 24, 2025

Key elements of social crisis management: 24/7 social monitoring Pre-approved response templates Clear escalation procedures Regular team training Post-crisis analysis Influencer Partnerships That Build Trust Influencer collaborations must align with broader PR objectives.

Social Media 109

Social Media Brand Branding Crisis Management 109

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products.

Internal 78

Internal International Crisis Management Technology 78

5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Media Training Providing media training to key personnel ensures preparedness for handling media inquiries. It’s also helpful in delivering consistent messaging.

B2B 78

B2B Company Publicity Media Training 78

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Deirdre Breakenridge

OCTOBER 3, 2016

The fact our machines can, and are trained to see patterns both fascinates and concerns me (by redefining repetitive business tasks = good. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” Who’s kidding who, it’s hard.

Data 0

Data Tools Technology Banking 0

Onclusive

FEBRUARY 28, 2022

Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated. The post PR Measurement Best Practices appeared first on Onclusive.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was trained on a huge dataset and uses a predictive model to generate content in real time in a fluent, conversational style. Therefore, it’s important for PR professionals to embrace the new technologies and find ways to incorporate them into their work, rather than viewing them as a threat to their jobs. So, what is ChatGPT?

Tools 353

Tools Trends Creativity Web 353

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. A strong understanding of the communications industry. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Equip customer service representatives with the tools and training they need to provide exceptional service. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Melissa Agnes

OCTOBER 26, 2014

The secrets to crisis media training. How technology has heightened the risks and changed the playing field in crisis management. The court of law vs. the court of public opinion – and how they need to work together today. The internet’s impact on risk and crisis management. It’s a fun listen. Running time: 1:20:16.

Crisis Management 237

Crisis Management Crisis Media Training LinkedIn 237

5W PR

MARCH 16, 2025

Train your team on privacy best practices and establish clear protocols for handling user data. Technology Infrastructure Updates Preparing for a cookieless future requires updating your marketing technology stack. Conclusion The transition to a cookieless future presents both challenges and opportunities for digital marketers.

Privacy 78

Privacy Marketing Advertising Advertising 78

PRSay

JULY 23, 2024

AI policies should help your employees use AI tools ethically and securely, consistent with your organization’s values If your organization uses an internet-based AI tool such as ChatGPT, then data shared will become part of the tool’s training and available to other users. federal judge imposed fines on two attorneys involved and their firm.

Policies 178

Policies Ethics Privacy Training 178

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Similarly, as a marketing and PR professional, I have formal training and lots of practical experience with statistics and probability. I havent touched Algebra since undergrad.

Google 157

Google Course Survey YouTube 157

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. It is currently used by more than 7,000 people in over 70 countries!

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. We like to think our devotion is reciprocated as well.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

PRSay

OCTOBER 20, 2023

In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications. We often focus on people and process, but we need to add technology to that, too.

Communications 166

Communications Ethics Training Hotels 166

Reputation Us

AUGUST 16, 2023

ReputationUs , which moved to Louisville from Portland, Oregon, has partnered with New York-based Blue Ocean Global Technology , a digital reputation management firm. Services include online reputation monitoring, third-party reputation assessing, brand strategy planning, crisis planning and training and legal communications support.

Technology 78

Technology Reputation Crisis Financial 78