Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. Transparency. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Conduct thorough research into their readership, editorial focus, and writing style. Monitor industry trends and news, and share relevant insights with the audience. Highlight the human impact of the technology or the challenges it addresses.

How To 78

How To Media Case Study Technology 78

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 211

Writing Communications Marketing B2B 211

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. That way we have more time to spend on strategy and implementation.

Ethics 117

Ethics Product Launch Data Trends 117

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Both are looking for a better understanding of trends and developments within a given space.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Social amplification trends.

Branding 170

Branding Brand How To Trends 170

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Building in flexibility makes good PR and business sense. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

MAY 7, 2020

Every PR professional should have a curated network of journalists for the latest news, trends, and insights. Nate covers breaking news to original stories, at CNN, in retail analyzing trends that impact major retailers like Amazon, Walmart, Target and Best Buy to name a few. . Are you more interested in e-commerce and technology?

Retail 245

Retail Twitter Real Estate Trends 245

5W PR

JANUARY 26, 2025

These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends. The technology goes deeper than surface-level tracking. The technology also excels at content personalization. The technology also optimizes campaign performance in real-time.

Publicity 78

Publicity System Crisis Management Analysis 78

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! When she’s not writing, you can find her at music festivals, hiking or snowboarding. Marketing’s funnel is changing. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Be emotive. Be original.

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events.

Tools 108

Tools SMB Survey Software 108

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Technology 93

Technology Meeting Media Analytics 93

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts. Oh, and they can also help you generate leads!

Communications 225

Communications Marketing Radio Airlines 225

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value.

Google 157

Google Course Survey YouTube 157

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. But according to Google Trends, that’s not the case. After evaluating over 6.9

B2B 143

B2B Trends Video Course 143

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

The Content Marketing Institute predicts that, with the right technology finally in place, promotional and even journalistic content is poised for automation. We’ve already heard about pilot efforts in this area in journalism; earlier this year Associated Press used “ robot journalists ” to write earnings stories.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. You can write a funding announcement press release in your sleep. . And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage.

Privacy 308

Privacy Conference Advertising Advertising 308

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 166

Conference Technology Mobile Analytics 166

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

He’s a must-follow for anyone looking to learn more about security, big tech and security implications related towards the top trending stories globally. Sheera is a cybersecurity reporter at NYT and covers trending topics like the upcoming election, Big Tech and large data breaches. Politico) Eric Geller | @ericgeller.

Twitter 221

Twitter Report Privacy Government 221

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise. Connect with potential clients and engage with their content.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? As law firms patiently waited (prayed?)

Agency 118

Agency Trends Marketing Survey 118

Cision

JULY 27, 2017

Ask about trends they see in the marketplace, and how brand doing at keeping up. Don’t just write this feedback down — actually do something about it. Look for trends and changes over time. At Cision, many of our team members have worked at other technology corporations. Taking risks is what brands are all about.

Branding 231

Branding Brand Employee Data 231

OnePitch

AUGUST 30, 2022

Today on Coffee with a Journalist we’re joined by Jacob Roach , a senior staff writer from Digital Trends. 00:03:05] BB: And you write specifically in a pretty nerdy vertical, I will say. That’s something that Digital Trends doesn’t really cover. It’s important for Digital Trends. His Inbox & Pitches. [00:03:05]

Trends 98

Trends Pitching Writing Technology 98

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

.” So, what’s behind the whistleblowing trend, and what does it mean? ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections.

Corporate 272

Corporate Reputation Employee Policies 272

PRSay

JANUARY 20, 2023

19 to talk about trends, challenges and opportunities for communicators in the New Year. ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As

Trends 113

Trends Newspapers Community Ethics 113

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Image by Free-Photos from Pixabay.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

MAY 14, 2019

Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. If so, this could drive a pitch that lands.

Survey 195

Survey Journalism Agency Report 195

5W PR

MARCH 7, 2025

AI also helps brands identify optimal posting times, predict trending topics, and automatically generate social media content variations. Crunch Fitness employs AI writing tools to generate personalized email subject lines, resulting in a 35% improvement in open rates.

Marketing 78

Marketing System Data Analytics 78