Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it.

Pitching 120

Pitching Study Measurement Journalism 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Marketing attribution for earned media.

Technology 173

Technology Publicity Software Pitching 173

Cision

AUGUST 14, 2015

Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology. Click here for your free white paper.

Travel 120

Travel Technology Hotels Mobile 120

ImPRessions - Crenshaw Communications

APRIL 27, 2021

InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers. ThreatPost.

Enterprise 296

Enterprise Journalism Trends Resources 296

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? Get the latest white paper now!

Travel 120

Travel Technology Airlines Wireless 120

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

International 218

International Internal Communications Employee 218

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Highlight the human impact of the technology or the challenges it addresses.

How To 78

How To Media Case Study Technology 78

Cision

DECEMBER 5, 2017

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces.

B2B 295

B2B Industry Company Case Study 295

5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Americans in particular are demanding greater security through EMV chip card technology. Nearly one in 10 forum discussions about EMV—shorthand for Europay, MasterCard and Visa—lament the slow adoption of secure chip-and-PIN technology in the United States.

Financial 120

Financial Branding Brand Mobile 120

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. What do they want you to read? Designed by Sarah Muscarella. If you need an acid test for compelling content, show it to a literate child at bedtime. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Read the free white paper today! So what’s the secret to building a successful social strategy? The Right Team.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Additionally, trade press hits can multiply opportunities.

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.

Technology 177

Technology Comparison Case Study Video 177

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. If you’re a company founder, you have expertise that others don’t.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. No one should underestimate the power of data for storytelling. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Deirdre Breakenridge

SEPTEMBER 21, 2015

To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies).

Publicity 150

Publicity Corporate Tools Agency 150

Cision

SEPTEMBER 2, 2016

Technology can never be predicted, but with a back-up plan for everything, your webinars will go smoothly. Get more pro tips that will help build your content’s momentum with our white paper The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification. Lights, Camera, Action!

Survey 185

Survey Conference System Social Media 185

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Use technology and social media to extend it as much as you can.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Here’s a roundup of other news and links from the world of PR technology.

SEO 164

SEO Content Marketing Marketing Software 164

Cision

JUNE 27, 2015

As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Click here for our latest white paper today! Every time you make changes to your crisis communication plan, make sure each team member has not one, but two copies.

Crisis 120

Crisis Crisis Communications Branding Brand 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.

Digital PR 62

Digital PR How To Analysis Tools 62

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

Flack's Revenge

JANUARY 23, 2018

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. The Right Communications and Technology Stuff.

Privacy 120

Privacy Film Enterprise Technology 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

FEBRUARY 19, 2016

Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. Big leaps in technology are more interesting than small upgrades. Know Your Product or Topic. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120

Flack's Revenge

JANUARY 14, 2016

When a buyer wants to learn about virtually any product or service, an internet search yields thousands of results, including online articles, videos, white papers, blogs, and social media posts. Load up on data about buyers and use technology and digital channels to reach them.

B2B 120

B2B Media Relations Media Social Media 120

PRSay

DECEMBER 15, 2017

Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. White paper: Dark Websites as a Crisis Communications Strategy. Now let’s bring mobile technology into the picture. It involves your website. Now let’s focus-in on the optimization side of things.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154