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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

7 great tools for the tech PR workshop. Every pro has her go-to channel for tracking news developments in technology. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

Social Media Workshop in Princeton, NJ. Use a writing style that’s personal or journal-style writing. FEEL First Workshop in New York City. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. The social media numbers continue to grow.

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Embracing GenAI Tools: A Must for Digital Marketers

Stern + Associates

Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise. Why Learning GenAI Tools is Crucial Incorporating GenAI tools into our daily practices is not just about leveraging the latest technology; it’s about future-proofing our careers and organizations.

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Anchor Your Pitches to Journalists With a ‘Human Angle’

PRSay

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Smart approach.

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15 Fascinating Page Turners to Level Up Your Summer Reading List

Stern + Associates

Celebrating one of our greatest academic minds, “ The Essential Howard Gardner on Education ,” collects some of Gardner’s most insightful research and writings on lifelong learning. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing. Sit in on sales and support calls.

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Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Change is coming.

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