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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Today, marketing and communications teams are being asked — over and over again — to do more with less.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Here are 8 tech PR tools for a B2B thought leadership plan. For guests, podcasting typically requires less effort and preparation than television appearances, and the medium offers an intimacy that print media cannot match. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications.

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Have you ever considered using public relations as a lead generating tool? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. This week I want to talk to you about how you use the publicity that you get as a lead generation tool.

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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Imagine how powerful this tool is for a Realtor who can now show several images of a listing or a restaurant owner who can share images of ten different entrees. How can you use this tool to benefit your business? Also, think about on television when they say, “Coming up next…” That is a hook.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. Speed is of the essence, which is why PR teams and agencies should be prepared with the right listening and monitoring tools and, critically, a plan for quick response.

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Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market.

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Campaign is an international brand with multiple specialized sites for countries and regions, so it’s a great tool for keeping tabs on news taking place outside the US.