Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

Viral 62

Viral Digital PR Pitching Data 62

Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. Such actions need resources and tools to monitor social media platforms in order to catch and respond to any new mention. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image.

Social Media 104

Social Media Reputation How To Media 104

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. It will revive contextual advertising and give rise to new data targeting tools. We’ll be heading into another election season, after all.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

MARCH 24, 2022

Get the right data & measurement tools. Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Establish your PR measurement framework.

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. A good tool will segment potential influencers and key opinion leaders based on geography, reach, engagement, and brand affinity.

Strategy 370

Strategy Communications Reputation Measurement 370

Prowly

DECEMBER 10, 2024

Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy. In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR.

Twitter 104

Twitter Software Tools Social Media 104

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Why use a planning tool as a strategic lever?

Tools 354

Tools Resources Internal International 354

Awario

OCTOBER 4, 2024

Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience. Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season.

Instagram 130

Instagram Viral Creativity Tools 130

Prowly

APRIL 11, 2025

If you need a tool to help you out with that, you can try Prowly for free and see how it can help you improve your brand reputation management. How to measure: Prowly's media monitoring tools let you track real-time sentiment, create custom alerts, and get a clear picture of your brand reputation management strategy. Well, it depends.

Reputation 104

Reputation Measurement Report Brand 104

NewsWhip

DECEMBER 2, 2024

For years, the Timeline widget has been one of our most popular tools, providing a real-time visualization of public and media interest. Whether navigating a crisis or identifying the next big story, Timeline ensures you have the tools to respond effectively and with precision.

Reddit 78

Reddit Viral Travel Analysis 78

Cision

SEPTEMBER 14, 2017

A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted. Social also tends to diminish reader perception of objectivity , making these tools both necessary and perhaps damaging for journalists.

Journalism 309

Journalism Study Social Media Resources 309

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. This velocity means brands often find themselves playing defense against viral falsehoods before they’ve even identified the source.

Brand 78

Brand Branding Viral Training 78

5W PR

NOVEMBER 12, 2024

From using unconventional tools to discovering hidden uses for everyday products, these DIY tutorials offer budget-friendly solutions and empower consumers to experiment with their beauty routines. The Impact of Interactive Challenges and Trends TikTok’s viral challenges and trends have significantly shaped beauty marketing strategies.

Trends 78

Trends Consumer Marketing Viral 78

Critical Mention

APRIL 12, 2019

Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. There are several prerequisites to the success of a viral marketing campaign. This campaign quickly went viral.

Viral 73

Viral Marketing Real Estate Travel 73

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The product does everything you’d expect from a media monitoring tool. This also works for viral content – like a retweet on Twitter.

Tools 165

Tools Media Software Analysis 165

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Most striking were the factors that do not explain the virality of false information. The NLP runs programs that offer students in grades 6 through 12 tools and information to distinguish fact from fiction. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Speed is of the essence, which is why PR teams and agencies should be prepared with the right listening and monitoring tools and, critically, a plan for quick response. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Social Media Crisis Reputation 385

Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Prowly

JANUARY 29, 2025

Let's help you choose from the top crisis management tools available. Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team? TL;DR Crisis management tools are your early warning system for PR disasters.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 137

Tools Publicity SEO Measurement 137

Prowly

DECEMBER 4, 2024

No more waiting around until negative press goes viral. Editing existing queries Prowly’s query builder is the perfect tool for scrutinizing your media mentions. Smart queries and strategic dashboards transform media monitoring from a passive reporting tool into an active driver of business intelligence.

Data 104

Data Media Product Launch Analysis 104

Cision

MAY 12, 2017

Alternatively, keep a track of the backlinks on poor-quality websites with tools like Ahrefs. The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile.

Google 259

Google Digital PR Mobile SEO 259

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Set up monitoring using free tools like Google Alerts and TweetDeck to track mentions of your business.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

NewsWhip

NOVEMBER 3, 2022

Their go-to digital tool? NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. While Silva’s team also uses other insights tools, she says NewsWhip is the superior platform. “It Unique analytics.

Reddit 158

Reddit Viral Analytics Social Media 158

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

Polaris

NOVEMBER 29, 2014

Paid tools include InkyBee , GroupHigh and BuzzStream. If your PR agency’s core competencies include blogger outreach, then they should seriously consider subscribing to one of these tools. Take time to avoid a viral disaster. There are many ways to identify appropriate online influencers for any given client.

Policies 181

Policies Marketing Viral Pitching 181

Cision

JUNE 29, 2017

One of the major issues behind this disconnect is that the industry has been slow to adopt the tools that are already available. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. Connecting Data and Storytelling. Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.

Comparison 294

Comparison Advertising Advertising Analytics 294

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Leverage Storytelling As you know by now, storytelling is a powerful tool when it comes to developing your brand’s voice. Utilize tools like social listening to gather important insights and identify potential engagement opportunities.

Brand 213

Brand Branding Storytelling Airlines 213

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Q: Is there any community out there just for social media tools? Both focus on social tools.

Viral 120

Viral Nonprofit Software Social Media 120

Prowly

FEBRUARY 3, 2025

Media monitoring for better brand insights To have a well-rounded strategy, implementing media monitoring tools that provide social listening insights is vital. An all-in-one tool like Prowly isnt only known for its robust media database. START YOUR FREE TRIAL TODAY What are the benefits of brand research?

Examples 104

Examples Brand Branding How To 104

Prowly

DECEMBER 9, 2024

Prowly gets this data direct from Semrush, one of the world's most accurate SEO tools. 15 BuzzFeed Visits per month: 87M Influence score: 87 Contributing journalists: 118 BuzzFeed is the king of viral content, offering a mix of quizzes, listicles, and news that keep readers scrolling for hours.

Pitching 104

Pitching Sports Analysis Financial 104

Melissa Agnes

MAY 15, 2014

And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. American psychologist Abraham Maslow is credited with saying, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” It cannot be based on fact.

Reputation 173

Reputation Viral Small Business Tools 173

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. With the help of the right disaster management tools, however, it doesn ’ t have to. Oscar Munoz, United CEO, apologized for the incident on social media.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Using this approach, each expert can bring its own “tool” to the table, rather than a professional only trying to utilize his or her techniques when there may be better alternatives.

How To 238

How To Wikipedia Viral Course 238