Communications Conversations

JULY 24, 2020

I think I remember writing that post in about 10 minutes. My theory: Write when you’re hot because: 1 – It’s more real, raw and honest, like I said above. I’m not saying don’t edit yourself, but I am saying write in the moment when you have the idea or feeling. I wrote it hot. It just came out.

Writing 173

Writing Social Media Media Leadership 173

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 5: Write the business case. Business case writing best practices.

How To 396

How To Measurement Writing Data 396

PRSay

AUGUST 11, 2021

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit.

Media Relations 197

Media Relations Trends Media Newspapers 197

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. ChatGPT has real limitations. The results were underwhelming.

Tools 353

Tools Trends Creativity Web 353

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. 2) Don’t just track the placements, measure which articles are trending on social media. in Japanese) can put you in the position to anticipate your competitor’s next move quickly enough to capture and redirect. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Energy 397

Remote PR Jobs

JULY 21, 2022

Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There are seemingly endless content writing opportunities available online, but it is tricky to know where to start. Writing Style. It is crucial to fit your writing style to the task at hand. So, you love to write.

Writing 130

Writing How To Energy SEO 130

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. The result is C-suites are continuing to ask marketers to do more with less , a trend we also saw last year. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Trends Marketing B2C 52

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. That way we have more time to spend on strategy and implementation.

Ethics 117

Ethics Product Launch Data Trends 117

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

DECEMBER 7, 2017

Monitor Related Trends. Prudent media pitching includes staying up to date on trends within the industry. Certain PR software can provide valuable additional insight into your target audience, topical trends and overall engagement. Write a Captivating Subject Line. Use Software.

Pitching 298

Pitching Software Construction Writing 298

Cision

AUGUST 15, 2017

When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google.

Pitching 319

Pitching Television Media Social Media 319

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Some jobs involve more writing, others involve more research. Looking back through my assignments, I found press releases and some campaigns.

Conference 368

Conference Pitching Writing Agency 368

Deirdre Breakenridge

OCTOBER 23, 2018

Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Know some trending hashtags. Keep updated on current hashtag trends related to science. Look for hashtags at meetings, workshops and conferences.

Twitter 347

Twitter Social Media Conference Community 347

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. The four PR trends for 2017.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” This emerging trend poses worrisome implications for journalists, PR professionals, and publishers alike.

Writing 211

Writing Communications Marketing B2B 211

5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. Media monitoring AI-driven tools can comb the web in real time, identifying relevant media mentions, industry trends, and possible crisis situations.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Maybe you need a cybersecurity tutorial or an update on adtech trends. Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

MAY 7, 2020

Every PR professional should have a curated network of journalists for the latest news, trends, and insights. Nate covers breaking news to original stories, at CNN, in retail analyzing trends that impact major retailers like Amazon, Walmart, Target and Best Buy to name a few. . Tonya Garcia @tgarcianyc. Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Offer a recent study with trend forecasts.

Pitching 104

Pitching How To Media B2B 104

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Assist in the research, writing and development of new business proposals and presentations. Strong writing skills. Monitor media and seek out speaking opportunities for clients as “thought leaders”.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . Yet there may still be a skills gap when it comes to quality writing. They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Twitter Leadership 319

Business Wire

APRIL 9, 2021

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

Blogging 196

Blogging International Internal Trends 196

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 109

Writing Case Study Study Insurance 109

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. You can write a funding announcement press release in your sleep. . And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage.

Privacy 308

Privacy Conference Advertising Advertising 308

Sword and the Script

DECEMBER 31, 2024

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession. This blog was a means to figure it all out.

B2B 150

B2B Marketing Leadership Study 150

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Conduct thorough research into their readership, editorial focus, and writing style. Monitor industry trends and news, and share relevant insights with the audience. Become an undisputed authority within the specific niche.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. Both are looking for a better understanding of trends and developments within a given space.

Wireless 309

Wireless B2B Report Media Relations 309

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

Remote PR Jobs

MAY 30, 2024

You can also boost your creative juices by seeking inspiration from viral campaigns and staying up to date with industry trends. While the type of writing that PR and Communications require might be new, these skills can be developed in any writing-focused position, like journalism, marketing, administration, or even law.

Communications 214

Communications Creativity Writing Product Launch 214

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. But you need to be quick and efficient and you must offer useful information.

Social Media 322

Social Media Data Report Tools 322

Cision

OCTOBER 10, 2017

It’s also a good idea to employ media-monitoring practices to keep tabs on current trends. The growing trend of companies using earned media tactics to do this is a testament to the level of success user-generated distribution can achieve. . Distributing your press releases to the right people is just the tip of the iceberg.

Strategy 251

Strategy Case Study Instagram Print 251

PR for Anyone

APRIL 2, 2025

While others may have focused on intricate plating or the latest trends in cuisine, Carla stayed true to herself, infusing each dish with her heart and passion for cooking. In the culinary world, theres often a great deal of pressure to conform to established standards and trends.

Industry 130

Industry Storytelling Education Television 130