Marketwired

APRIL 21, 2016

They think of their Twitter, Facebook, or Instagram as an extension of their very dry, very corporate website, or they view it like a magical chute they drop very boring, heavily branded things down, and consider the job done. What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet.

Viral 100

Viral Guidelines Social Media Groups 100

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. But cancellations result when hashtag-jumping is obviously for a quick visibility hit.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. Most striking were the factors that do not explain the virality of false information.

Social Media 220

Social Media Viral Media Study 220

Cision

AUGUST 15, 2017

” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Go to Twitter and search for trending stories and hashtags. If so, pitch away and mention that it’s trending on Twitter. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Media 179

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. The first response statement published by MVPD before they could release the video footage of the incident.

Crisis 176

Crisis Viral Branding Brand 176

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? The hashtag quickly began to trend on Twitter. . Many people are discussing what this may mean for Twitter. Twitter is far too valuable a communications channel for organizations (with common sense) to leave it.

Case Study 232

Case Study Crisis Twitter Viral 232

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Marketing Social Media Viral 105

Solo PR Pro

JUNE 2, 2021

He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community. When you’re doing this sort of viral, online guerilla marketing,” Jeff says, “you’ve got to get out quick and strike while the iron’s hot.” We want to hear from you!

Viral 82

Viral Hotels Guidelines Community 82

Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. Follow Melissa on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc. Follow Jonathan on Twitter: @jhemusinsignia. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. Connect with Melissa on LinkedIn.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Radio Media Sports 70

Agility PR Solutions

SEPTEMBER 19, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 83

Twitter Viral Marketing Advertising 83

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Go follow her on Twitter. The post never should have been written. It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit.

Pitching 272

Pitching Viral Interviews Education 272

Polaris

NOVEMBER 29, 2014

Most agencies supplement a paid tool with free resources, such as blog rolls (for those bloggers who have them), Twitter search , Twitter lists, Technorati , Alltop , Blog Catalog , and Chime.in. Take time to avoid a viral disaster. 3: What Quantitative Criteria Do You Use to Evaluate Each Blogger? Inbound links. •

Policies 181

Policies Marketing Viral Pitching 181

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Believe it or not, before the “This Is Us” episode in question, Crock-Pot didn’t even have a Twitter account. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours. Make sure your social media channels are up to date. Respond quickly. Use the incident to tell your story.

Crisis 199

Crisis Twitter Course Viral 199

Melissa Agnes

OCTOBER 2, 2018

Connect on Twitter: @DaveCarroll. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Dave’s United Breaks Guitars video. Zappos’ tagline is “delivering happiness” Connect with Dave Carroll: Check out Dave’s website.

Branding 157

Branding Brand Crisis Management Customer Service 157

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “ Let’s End Ageism ” is currently on the cusp of hitting its two-millionth view. Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging.

Viral 130

Viral Instagram YouTube LinkedIn 130

NewsWhip

NOVEMBER 3, 2022

NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. It has probably the best Twitter insights that I’ve come across,” she says. Silva’s team can’t orchestrate social media at this level without some help.

Reddit 158

Reddit Viral Analytics Social Media 158

Onclusive

JUNE 1, 2023

Trend spotting becomes easy As a PR or Comms pro, it’s essential to stay up to speed with the latest trends and topics in your industry so you can create timely, relevant stories that engage your audiences and position your brand as a leader.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. You can find her on Twitter and LinkedIn. Not to mention all the conferences and travel you can write off! What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

PR for Anyone

AUGUST 17, 2021

We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. That gives them an instant audience. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 106

Viral Advertising Advertising Facebook 106

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. You can find him on Twitter: @AviNair52. Oscar Munoz, United CEO, apologized for the incident on social media.

Crisis 271

Crisis Branding Brand How To 271

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Twitter: How many followers do they have? Are they using Twitter for “calls to action?” Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. Information is everywhere.

How To 198

How To Real Estate Web Case Study 198

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. From the pun-filled website to a coupon for a “Rolling In The Beets” smoothie to an active Twitter account, Jamba Juice not only jumped on the opportunity, but kept the conversation going.

Branding 159

Branding Brand Comparison Viral 159

Critical Mention

SEPTEMBER 24, 2020

Hamilton, Twitter Watch Party. The original stage cast of Hamilton hosted a “Twitter watch party” when the movie version of the hit musical was released in July on Disney+. Thousands of people tuned in to chat with the cast on Twitter as they watched the show for the first time. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

ImPRessions - Crenshaw Communications

MARCH 8, 2023

No one wants to find out they’ve lost their job by rumor or, worse, seeing it on Twitter. On Monday, a Twitter worker named Haraldur Thorleifsson tweeted at Musk asking for clarification of his employment status. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities.

Employee 182

Employee Viral Twitter Corporate 182

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

Flack's Revenge

MARCH 23, 2017

Then again, much has been said about the benefits of targeting micro-influencers – those with fewer than 10K Twitter followers. Kelsey’s team mapped data representing Twitter influencers, showing their connections and affiliations with verticals such as automotive, tech and marketing. Yea, I know, the answer is “Yes!

Real Estate 159

Real Estate Marketing Automotive Viral 159

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. You can find him on Twitter: @AviNair52. When your target audience feels entertained and happy, they are more likely to share the content. So, focus your attention on creating PR strategies that trigger a positive emotional response. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Cision

FEBRUARY 8, 2016

Doritos is a perennial Super Bowl performer, consistently creating viral campaigns. Mountain Dew created this year’s most viral ad, a terrifying creation centering around a hallucinatory puppy-monkey-baby, a single being made up of three creatures that individually have been characters in the Super Bowl’s most popular commercials.

Branding 120

Branding Brand Viral Twitter 120

Agility PR Solutions

NOVEMBER 14, 2024

A single late package can trigger a X/Twitter tirade, a negative review can go viral, and suddenly your carefully cultivated brand reputation is facing a reputational pile-up. […] The post Harnessing technology to drive positive PR and brand perception in logistics appeared first on Agility PR Solutions.

Technology 103

Technology Branding Brand Viral 103

Cision

AUGUST 21, 2017

There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable.

Strategy 258

Strategy Trade Shows Case Study Course 258