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With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. But comma-jockeying ain’t writing, and the result is some pretty tepid prose. Get FREE writing tips here.
I started the New Year with a vision board workshop. In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice this year: Favor HI (human intelligence) over AI. So use AI to help you get your writing job done. Ask it to write a dozen draft captions.
Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writingworkshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Choose creative content writing.
Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.
Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Look for hashtags at meetings, workshops and conferences. Choose simple hashtags relevant to your field, such as #biology or #ecology. Don’t overdo it.
In my writingworkshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. That just comes off as self-important and detached.
If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writingworkshop, starting Dec. In my writingworkshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here.
If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writingworkshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writingworkshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Lead with the benefits.
Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. To catch your reader, write about the reader and the reader’s needs. Get FREE writing tips at this link. Learn a lot.”.
When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. Improve Your Business Writing Skills for the Digital Age.
If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writingworkshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Save $100 with coupon code PRSA21! All rights reserved.
Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile. Our lawyers made us add this stuff. The solution? But how short?
If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. Know Your Audience.
Social Media Workshop in Princeton, NJ. Use a writing style that’s personal or journal-style writing. FEEL First Workshop in New York City. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. The social media numbers continue to grow.
7 great tools for the tech PR workshop. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless.
A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. When writing an opening paragraph, keep things lively and terse. Learn more about her training, consulting or writing and editing services at WylieComm.com.
After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .
If you’ve struggled to find your story, this is the workshop for you! She has won top PR awards and a show she and her husband/writing partner Mike Erskine-Kellie created won two regional Emmy Awards last year, one of which was awarded to them. When: May 16 from 6:30 to 8pm. Where: Verity, 111d Queen Street East, in Toronto.
These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more.
who was asking is because they lacked the formal tone that many of us associate with business writing. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch.” . Don’t get me wrong — my example pitches are not flippant or disrespectful. Neither are they sloppy.
Like, instead of “leading provider of MRI machines …,” write, “We sell more MRI machines than any other company.”. Or, instead of “world renowned textiles,” write, “Our website visitors come from 149 countries.”. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .
On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Writing tips to help you make the most of the only thing people really read. CLASS DESCRIPTION.
You can also join me on May 18 and 25 for a PRSA workshop on how to integrate the two… more on that in a bit. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. Are vanity PR metrics applicable in communications campaigns? Just like in school, gold stars are good!
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.
It went against every principle of clear writing that I talk about in my post, trainings and even tweets. When you’ve done your research and you know you have the right journalist or blogger, the pitch almost writes itself. The blogger portrayed the pitch as comically superficial. And the material actually was superficial.
Adam Catzavelos did write an apology on Twitter but it wasn’t well received. Put a social media policy in place and do workshops to highlight the perils of posting controversial content. One small stone dropped n a pond can create ripples that touch the lives of thousands of people. It was reposted with edits.
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of WritingWorkshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.
If that day finished out the way it started, then there’s no way would I be writing you this post. Though it’s a cliché, there is a reason writing down goals makes a difference. If you write it down and block out the time, then you are more likely to do it. Paid training gigs soon followed, then multiplied.
That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. I was bleeding insecurity all over the page.
Questions about what the hook is, what’s newsworthy and why people want to write about something make my work better — and help claim the position I want my brand to own at end of the day.”. Make suggestions about organization of your team, workshop things with co-workers and be a team player. Start with the press release.
The free prep workshop alone was a fabulously valuable experience, and I wished I’d done it years ago. Along that line, keep your writing conversational. I’ve noticed a tendency for PR people to write like academics. Her workshop forever changed the way I conceptualize plans. Many times, this backfires.
This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch.” . Smart approach.
As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote?
I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing. Sit in on sales and support calls.
What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Their root beer yogurt deserves a Michelin star — “creamy with hints of cherry tree bark.” During my last stop at WG Yogurt,more.
Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. Top of the list: Write a manifesto about your leadership values. Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said.
Empowering People to Embrace Wellness Luci reflects on her accomplishments since turning 50, highlighting the writing of her book as one of her greatest achievements. Looking ahead, Luci envisions herself leading numerous workshops on leadership and health, aiming to positively impact individuals and help them live happier, healthier lives.
Who writes/produces those kinds of stories? . Check out his “ Secrets of Media Relations Masters” workshop or his “ Crafting the Perfect Pitch” online course. . And that led her to ask who she should be targeting, if not the beat reporters who would typically cover that kind of product.
Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop.
For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. At the same time, the AP could ask its bureau chiefs in the locations where these stories had taken place to write paragraphs to pair with the images. “So So it was an archive play and a global footprint play,” Anthony said.
It will improve your writing and your communication skills. My dear friend Ann Wylie talks in her writingworkshops about giving our writing more impact. Others suggest an editing technique where you remove every five or seven words to make writing have more punch.
The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops. Not anymore. The Internet has enabled the self-made celebrity.
I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. I was a new mom, juggling full-time teaching and a part-time career in the Air Force Reserve as a public affairs officer.
It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.
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