Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s hoping for smoother road in 2018. In fact, the more lasting impact will be felt in the form of greater customer-service consciousness across the major industry players. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. Customer service and Chatbots (15%). AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Analysis: There’s been a real push in some circles of PR for brands to take a stand. Communications is a function of leadership.

Technology 149

Technology Study Communications Survey 149

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Alexa Lemzy is the blog editor and customer service maven at TextMagic. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.

Mobile 109

Mobile Social Media Marketing Media 109

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. A true gent, Jordan is an A-team player.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. -based Brandwatch has raised about $65 million and previously made an acquisition of its own.

Company 161

Company Tools Technology Software 161

5W PR

NOVEMBER 23, 2020

The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018. Besides what’s been suggested, other important areas to keep fine-tuning our customer service, clear and credible communication with customers, and shipping.

Retail 88

Retail Mobile Study Web 88

Solo PR Pro

OCTOBER 2, 2018

and remains popular across all demographic groups (according to 2018 Pew Research Study data ). In August 2018 Facebook rolled out some changes to business pages. While this might not be appropriate in every situation, it is another way for a brand to demonstrate expertise and customer service. Page Authorization.

Facebook 65

Facebook System Groups Policies 65

Stephen Waddington

JANUARY 6, 2019

Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018. It’s backed up by first rate customer service. It would be wrong to deny that media relations is part of public relations but our business is so much more. We set the record straight. It’s a bit different from the norm.

Radio 76

Radio Customer Service Small Business Analytics 76

Stephen Waddington

SEPTEMBER 5, 2018

Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms.

Web 68

Web Social Media Tools Enterprise 68

Landis PR

DECEMBER 20, 2021

In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Social channels supplied companies with real-time feedback on customer behavior. Customer Service. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. Both come with experience in this vertical.

Tools 165

Tools Media Software Analysis 165

Stephen Waddington

DECEMBER 30, 2019

Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Critical Mention

JANUARY 30, 2019

24/7/365 customer service. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. That’s a good starting point, but you need to get deeper to truly understand what your media worth. So, any platform you adopt should have the ability to track brand sentiment, earned media value, geographic location, etc.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

24/7/365 customer service: “Always-on” support is often overlooked but should absolutely be considered during your vetting process. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. That’s a good starting point, but the reality is that you need to get deeper to truly understand the impact of your media.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 212

Marketing Content Marketing Data Social Media 212

Solo PR Pro

OCTOBER 16, 2018

As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. How will this affect client content strategy, events, customer service, SEO , and more? Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

Conference 59

Conference Marketing Analytics Case Study 59

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

Prohibition

MARCH 5, 2020

As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Prohibition

AUGUST 26, 2019

In 2018, Prohibition produced the outstanding Christmas campaign for the leading quality jeweller, Goldsmiths. Staying with Cartwright & Butler , they were also bringing a little Christmas spirit to their audience with our help in their 2018 Christmas campaign. Mappin & Webb featuring Lydia Millen.

Case Study 48

Case Study Video Study Film 48

PR 20/20

JULY 12, 2018

As you probably know, many have been looking for other options since Google sunsetted Google Site Search in 2017, and subsequently its Customer Search Engine in 2018. Put More Emphasis on Customer Service with Service Hub. It’s proven: customer experience (CX) is mounting in importance for brands in any trade.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. are all important questions to pose and define to help you figure out how you’ll market to each segment of contacts in 2018.

Marketing 52

Marketing Technology International Internal 52

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Plus, we like that all materials presented at this one are “tested, proven tactics” to take home with you. April 5 - 7, 2020 | Hartford, CT.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

DECEMBER 11, 2018

That is what you’ll find in the 2018 Social Media Benchmark Report from Rival IQ, a Social Insights API that recently entered into a partnership with Hubspot. Twitter is the ideal channel for customer service engagement, while Instagram and Facebook are the places to post videos to entice travelers to finalize their bookings.

Social Media 45

Social Media Report Fashion Instagram 45

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

MAY 24, 2018

Customer service team. Increase the number of sales calls from 15 to 25 per quarter by the end of 2018. Remember, a hackathon is all about solving a business problem and learning from each other in a collaborative environment. Sales team / reps. Board of directors. Research team. Establish Goals.

Marketing 40

Marketing Comparison Internal International 40

Practical Law Construction

SEPTEMBER 7, 2022

JCT has produced an excellent guide which includes suggested drafting for BIM and has also set up a working committee and NEC includes Option X10 (information modelling) , and also published a practice note on offsite modular construction in 2018. Continued failure gives rise to remedies on the part of the customer.

Construction 52

Construction Software System Technology 52

Buzzstream

JULY 10, 2024

Still, you can then develop these further speaking to customer service teams, sales teams and going, what are the questions people are asking are often a perfect starting point? Back in 2018, 2019, we were working with an automotive brand. Which tells a story? The reality is that 50 percent of them won’t be.

Digital PR 98

Digital PR SEO Google Travel 98

The Hoffman Agency

MARCH 11, 2019

In a similar fashion, even with the regulation coming into force on May 25 th , 2018, 12 months ago many people were still largely unaware of the potential impact on their businesses, and how they needed to effectively prepare for GDPR. If the data held relates to an individual who’s in the EU, GDPR applies.

Data 28

Data Agency Industry Privacy 28

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

MARCH 21, 2019

In 2018, we spent more than 3.5 Next, if he encounters any issues with the purchasing process we need to make sure his customer service experience is as smooth as possible and all of his questions get answered. Especially those people next to us at the train station or at our kid’s dance practice. hours on them.

Technology 101

Technology Communications Training Newspapers 101

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

YouTube 112

YouTube Instagram Ethics Film 112

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Here are some prediction style posts published here in previous years: December 2018: 20 Insightful PR and Marketing Predictions for 2018.

Social Media 115

Social Media Marketing Media Creativity 115