Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 161

Social Media Mobile Media Video 161

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Deirdre Breakenridge

DECEMBER 5, 2017

At the same time, a Page Society membership offered this advice, “I think it’s really incumbent upon us to get out there and get out from behind our desks and spend as much time with colleagues and customers and stakeholders as possible,” (Neill & Barnes, 2018, p.

International 208

International Internal Ethics Journalism 208

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Internally, data can inform our PR strategy and make our branded content better and more engaging. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. 5 tech PR trends. Privacy regulations. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

International 147

International Internal Employee Mobile 147

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. A 2018 IWG survey indicated that 70% of workers work remotely at least one day per week. Internal comms drives good customer service. Internal comms makes employees happy.

International 136

International Internal Communications Employee 136

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. What’s on the mind of PR professionals these days? The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well.

Conference 111

Conference International Internal Storytelling 111

Muck Rack

OCTOBER 15, 2018

Communications convergence: PRSA 2018 International Conference

Conference 80

Conference International Internal Communications 80

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

International 139

International Internal Communications Strategy 139

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. Content strategy. However, only 31% have a documented strategy.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus last raised $12.5 year-over-year.

International 146

International Internal Tools Software 146

Agility PR Solutions

MAY 22, 2019

billion in 2018, according to a new report from Burton-Taylor International Consulting, part of the TP ICAP group. The post PR software spend booms in 2018—what’s driving this growth? This figure represents double-digit growth from the prior year. […]. appeared first on Agility PR Solutions.

Software 96

Software International Internal Groups 96

Shift Communications

FEBRUARY 14, 2018

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Senior Account Executive (Previously PR Intern on the consumer team). Compete with yourself.

International 102

International Internal Employee Meeting 102

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. AirPR: How do you see PR & content marketing evolving in 2018? Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Shift Communications

NOVEMBER 15, 2017

PR planning is so valuable, especially from an internal operations standpoint. Before you start PR planning for 2018, here are five data-driven areas to consider analyzing to understand how your client stacks up against competitors based on their marketing and PR performance. It’s nearing the end of Q4 and 2017 altogether.

Data 95

Data eBook Strategy Pitching 95

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Date: March 21, 2018. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing International 256

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. 4 to 5 October – ICCO Summit 2018 , Dublin. Thank you to everyone who contributed. Please sign-up here.

Publicity 68

Publicity Conference Journalism International 68

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience. – Kerri, AVP, Beauty & Grooming Practice.

Trends 94

Trends Trade Shows Community Nonprofit 94

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. To learn more about the PRSA 2018 International Conference including programming and registration information, visit here. Some days I’ll have something on my mind, and some days I won’t. John Elsasser is the editor-in-chief of Strategies & Tactics.

Writing 103

Writing Conference International Internal 103

Sword and the Script

DECEMBER 16, 2017

Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. The post Earned Media Poised for New Prominence in 2018 [UML] appeared first on Sword and the Script. The survey was conducted for the ANA by USC Annenberg. PR Strategy: Paid Media Tactics for Earning Media. Photo credit: Pixabay ( CC0 1.0 ).

Media 83

Media B2B Survey Advertising 83

Stephen Waddington

AUGUST 13, 2019

In 2018 AI companies raised almost twice the investment of counterparts in France and Germany. PRWeek Strategic Internal Communications conference I’ll be speaking about the challenge of communicating with internal audiences about AI at the PRWeek Strategic Internal Communications conference in London on 6 December.

International 84

International Internal Ethics Communications 84

Agility PR Solutions

NOVEMBER 27, 2018

The “retail renaissance” continued its momentum this Thanksgiving Weekend, according to a new report from the International Council of Shopping Centers (ICSC), which found that an estimated 151 million people visited a mall or shopping center over the weekend.

Retail 68

Retail Survey International Internal 68

Cision

DECEMBER 12, 2017

Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” Don’t just say: “Great tips on losing weight!” It’s boring and has been done over a million times. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch.

How To 279

How To Media Pitching Creativity 279

Institute for Public Relations

FEBRUARY 20, 2024

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.

International 52

International Internal Industry Communications 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Further, many companies use blogs content to communicate directly with both internal and external stakeholders, requiring more carefully measured tones.

Case Study 231

Case Study Writing Pitching SEO 231

Agility PR Solutions

SEPTEMBER 9, 2018

According to the recently released 2018 State of the Sector on Internal Communication, U.S. and Canadian companies prioritize internal communication far less that those in Europe and other parts of the world. companies aren’t investing in internal comms appeared first on Agility PR Solutions.

International 60

International Internal Company Marketing 60

Business Wire

AUGUST 9, 2017

Serena Ehrlich’s The Messy Truth about News and PR in 2018 Vote here About the panel: Communications today is messy. She sets the direction for the brand’s global media relations through the fast-paced, changing media landscape by utilizing her understanding of emerging technology and her pioneering social media presence.

Conference 166

Conference Technology Mobile Analytics 166

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Audit your internal staffing needs. Now is also the time to look at staff planning and start to forecast your 2018 goals and needs (see below.) Look towards 2018. Are your 2018 agency contracts up to snuff? If you’re considering changing or adding a new firm, have you issued any RFPs that are unresolved?

Meeting 136

Meeting Software Product Launch Agency 136

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

How To 75

How To Content Marketing Conference eBook 75

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

International 68

International Internal Print Skype 68

Sword and the Script

NOVEMBER 4, 2017

You are cordially invited to contribute a prediction to be published on this blog for 2018! I believe people want to hear from different voices at all levels – from intern to CMO – and from a variety of marketing disciplines. Got a PR, Marketing or Social Media Prediction for 2018? Photo credit: Pixabay ( CC0 1.0 ).

Social Media 63

Social Media Marketing Media SEO 63

Inbound PR

JANUARY 1, 2019

Last week we reviewed the top posts on this blog based on views , this week I want to show you the 12 posts that defined 2018 for me. They explore Inbound PR and the book I published about it this year, internal communication, marketing, leadership and social media. The 12 Blog Posts of 2018 that Defined Iliyana's Blog.

Leadership 49

Leadership International Internal Blogging 49

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET. measurePR #PR #PRStudChat pic.twitter.com/P6RIOrMPul.

Measurement 43

Measurement Nonprofit Education Social Media 43

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. measurePR April 2018. measurePR May 2018. As in, we held the chats, but didn’t get to post the recaps because, well, #life.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56