Deirdre Breakenridge

DECEMBER 5, 2017

At the same time, a Page Society membership offered this advice, “I think it’s really incumbent upon us to get out there and get out from behind our desks and spend as much time with colleagues and customers and stakeholders as possible,” (Neill & Barnes, 2018, p. She also serves as the faculty adviser for the Baylor PRSSA chapter.

International 208

International Internal Ethics Journalism 208

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. AirPR: How do you see PR & content marketing evolving in 2018? Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

JANUARY 30, 2019

In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days.

Google 121

Google Government Study Data 121

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 6 to 9 August — Association for Education in Journalism and Mass Communication, Public Relations Division , Washington DC. 4 to 5 October – ICCO Summit 2018 , Dublin.

Publicity 68

Publicity Conference Journalism International 68

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

MAY 19, 2020

In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report.

Media Relations 198

Media Relations Twitter Media Survey 198

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

Journalism 69

Journalism Reddit Newspapers Government 69

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. The PR Opportunity for Brands as Publishers Tinker with Journalism. Then, in 2018, they reported the 2017 median as $89k. As such, the annual PRWeek salary survey provides good benchmarks. Let’s try that again.

Survey 112

Survey Agency Report Corporate 112

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? Why do many PR majors graduate with a degree in Journalism? Here’s to a 2018 filled with tackling the challenges, growing professionally and being the best we can be as PR pros. But what about professional resolutions? Cheers to a successful year!

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Onclusive

JANUARY 25, 2019

Date: March 21, 2018. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing International 256

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I covered college football for a while so I’ve had a lot of fun, but most fun might go to Isuzu’s I-1 Grand Prix World Technician Competition in 2018, a skills-based event for the company’s service and repair technicians. My route to journalism was unconventional.

Journalism 80

Journalism Meeting Newspapers Automotive 80

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Across all age groups , the use of Instagram for news has doubled since 2018 and looks likely to overtake Twitter over the next year.

Instagram 165

Instagram Groups Social Media Journalism 165

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

AUGUST 16, 2017

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. AS students will start to draw up a list of university courses for consideration for a place in 2018. PRCA partner.

Course 112

Course Publicity Journalism Advertising 112

Stern + Associates

SEPTEMBER 26, 2017

The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. Finding the right journalist to pitch.

Media Relations 77

Media Relations Strategy Media Pitching 77

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Board nominee position : Director-at-Large. Alma mater : Morgan State University. Number of years as a PRSA member : 3. What first attracted you to PRSA as a member?

Meeting 197

Meeting Education Ethics Leadership 197

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Flack's Revenge

FEBRUARY 6, 2018

January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. January 2018 – Facebook will now deemphasize publisher content. January 2018 – Facebook wants you to rank news sources based on how much you trust them. Look, I get it, Facebook is a business.

Facebook 120

Facebook Journalism Local Google 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. Here’s hoping for smoother road in 2018. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Critical Mention

OCTOBER 25, 2021

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. In January 2024, the same study found that more than 830 jobs were lost in media, and the company projects up to 10,000 journalism and media jobs may be lost in 2024.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. A3 I studied journalism in grad school. The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET.

Measurement 43

Measurement Nonprofit Education Social Media 43

NewsWhip

OCTOBER 10, 2019

2018 Engagements to Holiday Trends Content on Pinterest. Top Pinned Articles in 2018. In 2018, the top content for holiday trends were mostly recipes. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Pinterest 113

Pinterest Trends Comparison Data 113

Flack's Revenge

JANUARY 10, 2019

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger). Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. That is, yes. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

International 146

International Internal Tools Software 146

NewsWhip

SEPTEMBER 5, 2019

It’s already looking like this will be the most engaged year for most of these holidays, as we’re gearing up for an entire season of promotional content, and numbers have skyrocketed since 2018. Engagements to Halloween content in 2018. Engagements to Thanksgiving & Black Friday content in 2018. Katherine Ellis.

Web 116

Web Data Trends Brand 116

Sword and the Script

DECEMBER 25, 2018

Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. It’s also a reminder of just how many smart people we have in our community because these ideas will certainly outlast 2018. 1) Customers are in control. – Steve Olenski.

Marketing 60

Marketing Government Interviews Technology 60

PRSay

JANUARY 29, 2021

In 2017, Lofgren and her husband, Matt, endowed The Diane Gage Lofgren Endowed Scholarship for Journalism at San Diego State University (SDSU), benefiting students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations.

Healthcare 78

Healthcare Journalism Study Advertising 78