ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. about the pros and cons of a 40-hour workweek.

Trends 112

Trends Crisis Corporate Leadership 112

Agility PR Solutions

MARCH 8, 2020

He has a long tenure of leadership at PRSA, serving as Chair-elect in 2019, Treasurer (2018), Secretary (2017) and an […]. A Birmingham native with more than 30 years of experience in communications, Garland is the Chief Communications Officer at Children’s of Alabama.

Leadership 176

Leadership Communications Analysis Publicity 176

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. While relationships are crucial, so are the basics.

Internal 208

Internal International Ethics Journalism 208

PRSay

JANUARY 30, 2019

In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days.

Google 121

Google Government Study Data 121

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”.

Study 87

Study Ethics Leadership Technology 87

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. Then, in 2018, they reported the 2017 median as $89k. 1) Median PR salaries remain flat.

Survey 112

Survey Agency Report Corporate 112

PRSay

JANUARY 29, 2018

Yet as we look at 2018 — and the years to come — there is much that remains to be done. And 70 years ago, Boston University, my alma mater (full disclosure), offered the world’s first degrees in public relations. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 134

Survey Ethics Leadership Course 134

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Siemens’ campaign with Economist in 2018 exemplifies this reach.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

FEBRUARY 3, 2020

What does society lose from this gap in leadership diversity? In 2018, she was featured as one of 40 individuals in the PRSA Foundation’s “Diverse Voices” book that catalogues career successes and challenges faced by leaders of color. Census Bureau), 3 percent by Asians (who represent 5.9 percent of the U.S. percent of the U.S.

Publicity 218

Publicity Leadership Groups Creativity 218

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 81

Survey Industry Communications Corporate 81

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Our Ultimate List of the Best PR Tools for 2018. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations. How to Grow Your Business with Thought Leadership PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages. The public is looking to the private sector for consistent leadership, positive social impact, and stability. Could this mean a sea change in corporate governance? Is the Business Roundtable statement about PR?

Corporate 203

Corporate Reputation Employee Government 203

Deirdre Breakenridge

SEPTEMBER 12, 2018

A long-time and actively-involved member of the Public Relations Society of America, Kirk was appointed in January 2018 as PRSA Tampa Bay’s first Ethics Officer and has launched an active awareness program to help guide members through ethical challenges. In addition, he is co-chair of the Chapter’s PRSSA/New Professionals Committee. .

Ethics 314

Ethics Guidelines Knowledge Base Education 314

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. To learn more about the PRSA 2018 International Conference including programming and registration information, visit here. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit.

Writing 103

Writing Conference Internal International 103

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. How should a CEO convey leadership? Along with others, Benioff has committed to helping take on global climate change through the 2018 Global Climate Action Summit. Leaders talk about ideas.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand.

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Find the 2018 Trust Barometer here.). Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. The session is free for PRSA members.

Communications 149

Communications Employee Leadership Writing 149

PRSay

AUGUST 19, 2021

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices.

Meeting 197

Meeting Education Ethics Leadership 197

PRSay

APRIL 11, 2018

” sequence can be viewed as a timeless cautionary tale for the importance of team-wide togetherness in baseball, 2018’s communications predicaments transcend language barrier issues and pitch selection stare-downs between pitchers and catchers. “What the heck is a yellow tango,” Thomas asked upon getting up.

Analytics 90

Analytics Communications Trends Sports 90

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. 67% said thought leadership. 67% said thought leadership.

Survey 70

Survey Trends Communications Storytelling 70

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. What’s on the mind of PR professionals these days? The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well.

Conference 111

Conference Internal International Storytelling 111

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? We still see the role of the wire service at times for financial releases, significant leadership announcements and some products/services. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Stern + Associates

SEPTEMBER 5, 2023

Former President and CEO of New York City’s 92 nd Street Y, which was named one of Fast Company’s most innovative companies during Timms’ leadership tenure, he is no stranger to recognizing growing cultural movements and instilling longstanding institutions with modern values and accessibility to all.

Leadership 62

Leadership Mobile Groups Strategy 62

PR 20/20

NOVEMBER 13, 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. The study found that people are unwilling to believe information they see and read.

Brand 69

Brand Branding Sports Consumer 69

PRSay

AUGUST 8, 2017

Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. This will not mean that amendments won’t come before delegates.

Government 68

Government Leadership Fashion Communications 68

PRSay

JANUARY 14, 2020

Mr. Burson attributed his success in leadership to “hiring better people and letting them do their thing.” No micro-manager, he took obvious pride in his agency’s record of preparing employees for leadership positions, whether it be there or for a client or competitor.

Leadership 158

Leadership Automotive Employee Corporate 158

PRSay

MAY 3, 2019

million in 2018. Here are some topics I’ve identified that you will want to educate yourself about if you want to reach your audiences in this new divided news landscape: How to educate your leadership about these changes and recalibrate their expectations about what really matters. What was the most-watched TV show in 1998?

How To 137

How To Education Exercises Newspapers 137

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. In 2023, the oldest Gen Zers will turn 26 years old.

How To 163

How To Employee Leadership Nonprofit 163

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. .” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. In fact, earned might just be the thing that improves paid. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Inbound PR

JANUARY 1, 2019

Last week we reviewed the top posts on this blog based on views , this week I want to show you the 12 posts that defined 2018 for me. They explore Inbound PR and the book I published about it this year, internal communication, marketing, leadership and social media. The 12 Blog Posts of 2018 that Defined Iliyana's Blog.

Leadership 49

Leadership Internal International Blogging 49

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 94

Sports Communications Viral Fashion 94

Deirdre Breakenridge

FEBRUARY 1, 2018

That’s the feeling you want to keep when you set your goals for 2018. Now that you know what you want to achieve by the end of 2018, let’s look at how you can put them into practice. Would following your dreams be non-negotiable? In our busyness , it seems like we forgot to listen to ourselves. Does it make you smile? The Action Plan.

How To 164

How To Energy Community Writing 164

Deirdre Breakenridge

JUNE 4, 2019

In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I also started to uncover the types of interactions Millennials expected from their “Leaders.”

Ethics 218

Ethics Social Media Energy Interviews 218