PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This shift will accelerate in 2018.

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Measurement Creativity Groups Analytics 126

Prowly

APRIL 16, 2025

4 Demonstrating industry leadership Responding quickly and thoughtfully to emerging industry trends or crises positions a brand as authoritative, informed, and reliable in its field, differentiating it from slower-moving competitors. Here are some prominent examples from recent years that you can learn from.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. While relationships are crucial, so are the basics.

International 208

International Internal Ethics Journalism 208

PRSay

JANUARY 30, 2019

In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days.

Google 121

Google Government Study Data 121

Agility PR Solutions

MARCH 8, 2020

He has a long tenure of leadership at PRSA, serving as Chair-elect in 2019, Treasurer (2018), Secretary (2017) and an […]. A Birmingham native with more than 30 years of experience in communications, Garland is the Chief Communications Officer at Children’s of Alabama.

Leadership 174

Leadership Communications Analysis Publicity 174

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”.

Study 87

Study Ethics Leadership Technology 87

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. Then, in 2018, they reported the 2017 median as $89k. 1) Median PR salaries remain flat.

Survey 124

Survey Agency Report Corporate 124

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

Survey 107

Survey Marketing B2B Content Marketing 107

Inbound PR

JANUARY 1, 2019

Last week we reviewed the top posts on this blog based on views , this week I want to show you the 12 posts that defined 2018 for me. They explore Inbound PR and the book I published about it this year, internal communication, marketing, leadership and social media. The 12 Blog Posts of 2018 that Defined Iliyana's Blog.

Leadership 69

Leadership Internal International Blogging 69

5W PR

JANUARY 26, 2025

Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. Starbucks demonstrated this following a 2018 racial bias incident by quickly acknowledging the issue, closing stores for bias training, and accelerating diversity initiatives.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

FEBRUARY 3, 2025

This team should include representatives from PR, legal, operations, and executive leadership. The 2018 Nike campaign featuring Colin Kaepernick demonstrated how taking a clear stance, while potentially polarizing, can strengthen brand authenticity and consumer trust.

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Reputation Branding Brand Crisis 78

PRSay

JANUARY 29, 2018

Yet as we look at 2018 — and the years to come — there is much that remains to be done. And 70 years ago, Boston University, my alma mater (full disclosure), offered the world’s first degrees in public relations. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 134

Survey Ethics Leadership Course 134

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Siemens’ campaign with Economist in 2018 exemplifies this reach.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

FEBRUARY 3, 2020

What does society lose from this gap in leadership diversity? In 2018, she was featured as one of 40 individuals in the PRSA Foundation’s “Diverse Voices” book that catalogues career successes and challenges faced by leaders of color. Census Bureau), 3 percent by Asians (who represent 5.9 percent of the U.S. percent of the U.S.

Publicity 218

Publicity Leadership Groups Creativity 218

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 81

Survey Industry Communications Corporate 81

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages. The public is looking to the private sector for consistent leadership, positive social impact, and stability. Could this mean a sea change in corporate governance? Is the Business Roundtable statement about PR?

Corporate 203

Corporate Reputation Employee Government 203

Deirdre Breakenridge

SEPTEMBER 12, 2018

A long-time and actively-involved member of the Public Relations Society of America, Kirk was appointed in January 2018 as PRSA Tampa Bay’s first Ethics Officer and has launched an active awareness program to help guide members through ethical challenges. In addition, he is co-chair of the Chapter’s PRSSA/New Professionals Committee. .

Ethics 314

Ethics Guidelines Knowledge Base Education 314

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. To learn more about the PRSA 2018 International Conference including programming and registration information, visit here. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit.

Writing 103

Writing Conference Internal International 103

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. How should a CEO convey leadership? Along with others, Benioff has committed to helping take on global climate change through the 2018 Global Climate Action Summit. Leaders talk about ideas.

Technology 165

Technology Leadership Privacy Trends 165

PRSay

JANUARY 9, 2019

In 2018, we debuted “The Explainer,” a Strategies & Tactics column featuring advice for communicators on topics ranging from office party etiquette and GIF-making to working from home and interacting with new bosses.

Instagram 103

Instagram Writing Storytelling Strategy 103

PRSay

AUGUST 19, 2021

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices.

Meeting 197

Meeting Education Ethics Leadership 197

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Find the 2018 Trust Barometer here.). Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. The session is free for PRSA members.

Communications 149

Communications Employee Leadership Writing 149

PRSay

APRIL 11, 2018

” sequence can be viewed as a timeless cautionary tale for the importance of team-wide togetherness in baseball, 2018’s communications predicaments transcend language barrier issues and pitch selection stare-downs between pitchers and catchers. “What the heck is a yellow tango,” Thomas asked upon getting up.

Analytics 90

Analytics Communications Trends Sports 90

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. What’s on the mind of PR professionals these days? The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well.

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Conference International Internal Storytelling 111

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? We still see the role of the wire service at times for financial releases, significant leadership announcements and some products/services. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

PR 20/20

NOVEMBER 13, 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. The study found that people are unwilling to believe information they see and read.

Branding 69

Branding Brand Sports Consumer 69

Stern + Associates

SEPTEMBER 5, 2023

Former President and CEO of New York City’s 92 nd Street Y, which was named one of Fast Company’s most innovative companies during Timms’ leadership tenure, he is no stranger to recognizing growing cultural movements and instilling longstanding institutions with modern values and accessibility to all.

Leadership 62

Leadership Mobile Groups Strategy 62

PRSay

MAY 3, 2019

million in 2018. Here are some topics I’ve identified that you will want to educate yourself about if you want to reach your audiences in this new divided news landscape: How to educate your leadership about these changes and recalibrate their expectations about what really matters. What was the most-watched TV show in 1998?

How To 137

How To Education Exercises Newspapers 137

PRSay

AUGUST 8, 2017

Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. This will not mean that amendments won’t come before delegates.

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Government Leadership Fashion Communications 68

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. In 2023, the oldest Gen Zers will turn 26 years old.

How To 163

How To Employee Leadership Nonprofit 163

PRSay

OCTOBER 26, 2020

Meacham went on to discuss characteristics that have marked American generations — both of leadership and of followership. Remember: We’re all in this together. A republic is the sum of its parts.

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Enterprise Conference Leadership Meeting 183

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 151

Survey Communications Measurement Internal 151

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. .” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. In fact, earned might just be the thing that improves paid. “It’s time to grow up.

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Media Measurement Advertising Advertising 230

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 94

Sports Communications Viral Fashion 94

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. That is, yes. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Deirdre Breakenridge

FEBRUARY 1, 2018

That’s the feeling you want to keep when you set your goals for 2018. Now that you know what you want to achieve by the end of 2018, let’s look at how you can put them into practice. Would following your dreams be non-negotiable? In our busyness , it seems like we forgot to listen to ourselves. Does it make you smile? The Action Plan.

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How To Energy Community Writing 164