Cision

JANUARY 17, 2018

The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. Christopher Mims, a columnist with the Wall Street Journal, summed it up in an e-mail to the Citizen: “The only advice I have is, be authentic,” he said.

Pitching 215

Pitching Journalism Construction Writing 215

Onclusive

JANUARY 13, 2020

Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1 The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. billion worth of funding into digital health. Complete Form To Register For The Webinar.

Media Relations 150

Media Relations Media Measurement Report 150

PRSay

JANUARY 23, 2018

In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries. Social media. That said, from what many clients are telling me, the pendulum may have swung too far away from traditional, top-tier media relations.

Communications 151

Communications Leadership Social Media Creativity 151

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Finding the right journalist to pitch.

Media Relations 94

Media Relations Strategy Media Pitching 94

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison B2C International 136

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. The value of earned media grows – and everyone wants to grab control of it.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 542 from the U.K.

Survey 173

Survey Media Relations Pitching Media 173

PR News

DECEMBER 13, 2017

As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. The post 10 Pain Points PR Pros Will Face in 2018 appeared first on PR News Blog.

Exercises 126

Exercises Blogging Communications Media Relations 126

PR News

OCTOBER 31, 2017

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption.

Trends 127

Trends Blogging Crisis Management Corporate 127

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. While media relations has always required a great deal of skill, hard work, and luck, in many ways it was pretty simple.

Media 268

Media Data Google Report 268

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 125

Media Relations Media Survey Pitching 125

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder? Statistics about content marketing.

Survey 107

Survey Marketing B2B Content Marketing 107

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

5W PR

JULY 17, 2018

A world of review forums and social media channels means that there’s a constant conversation happening about today’s businesses, and the only way firms can set themselves up for success is to take control of their brand image. Here’s how groups can define their brand in 2018. Begin with an Online Audit.

Branding 97

Branding Brand Social Media Advertising 97

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

DECEMBER 16, 2017

It’s a prediction that’s been made several times before and many years earlier, but for a very different reason: The Future of Marketing Looks More like Public Relations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. PR Strategy: Paid Media Tactics for Earning Media.

B2B 102

B2B Media Survey Advertising 102

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? They can have a huge influence on their followers.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Business Wire

DECEMBER 27, 2018

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?

Communications 150

Communications Storytelling Technology Media Relations 150

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more.

How To 279

How To Media Pitching Creativity 279

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations.

Survey 81

Survey Industry Communications Corporate 81

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Date: March 21, 2018. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing International 256

ImPRessions - Crenshaw Communications

JUNE 12, 2019

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets of wisdom can be applied to the practice of public relations. For tips on maintaining media relationships under pressure , see our earlier post. “A

Media Training 256

Media Training Training Agency Crisis 256

Business Wire

AUGUST 9, 2017

Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. Additionally, she serves as the president of the Chicago chapter of Black Public Relations Society.

Conference 166

Conference Technology Mobile Analytics 166

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. 2018 JOTW Communications Survey.

Survey 151

Survey Communications Measurement International 151

ImPRessions - Crenshaw Communications

MAY 8, 2018

Mom knew that sharing wasn’t just about generosity for its own sake; it’s a work and life skill, as in this post about six steps to better media relations. Truth earns trust, whether in media relations, coworker connections, or client partnerships. Happy Mother’s Day 2018!

Corporate 195

Corporate Training Reputation Sports 195

PRSay

MAY 3, 2019

million in 2018. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. What about 2008?

How To 137

How To Education Exercises Newspapers 137

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . Target groups with thoughtful content . Facebook Groups are ideas for locating a specific audience and directing commentary on relevant topics to its members.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

AUGUST 6, 2020

Of course, we packed it with analysis, tips and tricks for overcoming the challenges. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 114

Training Trends Media Survey 114

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 134

Survey Communications Ethics Measurement 134

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Since you have less control over livestreams than on other forms of social media, you will want to prepare for possible questions ahead of time. In 2018, HBO announced the air date of Game of Thrones season seven via Facebook Live – and attracted around 3.5 You can even ask viewers to send in questions beforehand.

Social Media 344

Social Media Strategy Media LinkedIn 344

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. But along with those plans are some obstacles to overcome.

Measurement 75

Measurement Tools Journalism eBook 75

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Siemens’ campaign with Economist in 2018 exemplifies this reach. Sponsored content can bridge that gap and help expand the audience footprint to those who wouldn’t have discovered the content otherwise. Each partner teamed to create this graphically gorgeous explanation of the relationship between data and football.

Advertising 334

Advertising Advertising B2B SEO 334

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120