Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The 2018 PR Mega-Trends. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn.

Technology 165

Technology Leadership Privacy Trends 165

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. The post Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018 appeared first on AirPR.

Trends 191

Trends Branding Brand Software 191

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. We all know AI and machine learning technologies are infiltrating many aspects of or lives. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Ronn Torossian

JANUARY 3, 2018

Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. But that could be changing very soon.

Automotive 150

Automotive Blogging Industry Technology 150

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. Tapping into the zeitgeist much?

Branding 136

Branding Brand Retail Comparison 136

Onclusive

APRIL 12, 2018

The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

SEPTEMBER 17, 2018

Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing. Discuss best practices, pitfalls, structures and technologies with other industry professionals who are on the front lines.

Conference 30

Conference Data Storytelling Banking 30

Prowly

NOVEMBER 13, 2018

Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. The post What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros appeared first on Prowly Magazine. 2019 will most likely be another exciting year for the world of public relations.

Report 139

Report Industry Technology Publicity 139

Deirdre Breakenridge

MAY 13, 2019

We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Vice President, Marketing Technology. cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Social Media 111

Social Media Video Trends Media 111

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. Do you feel stuck in your current job?

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Deirdre Breakenridge

APRIL 15, 2019

billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. The 2018 Top 50 Publishers List , which is contained in our report, highlights a massive shift in the media outlets which are producing the most content. Journalists take note.

Media 268

Media Data Google Report 268

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 150

Technology Study Communications Survey 150

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Business Wire

DECEMBER 27, 2018

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?

Communications 150

Communications Storytelling Technology Media Relations 150

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Vice President, Marketing Technology.

Video 96

Video Trends Media Advertising 96

5W PR

APRIL 3, 2025

Starbucks demonstrated this after the 2018 arrest of two Black men in Philadelphia. Technology and Ethics Digital transformation creates new ethical challenges in crisis prevention and response. Organizations must adapt ethical frameworks for these emerging technologies.

Ethics 78

Ethics Leadership Crisis Training 78

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first? This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed. Vice President, Marketing Technology. Christopher S.

Video 88

Video Trends SEO Marketing 88

The Resolution Blog

SEPTEMBER 25, 2018

It’s really practical and relevant of any PRO that wants to keep their foot on the pulse for the latest developments in technology. from tools to use, to Facebook for business, local SEO, GDPR and using data to create data-driven personas. Available on iTunes Friday?—?The

Google 120

Google SEO Local Data 120

PRSay

APRIL 4, 2018

The APR certification requires you stay up-to-date amid rapidly changing technology and concepts in strategic communication, which affects changes in the conduct of research, strategy development, the production and dissemination of tactics, and measurement and analysis processes. Notice that word “current.” It’s an important adjective.

Ethics 121

Ethics Study Measurement Government 121

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. Fast forward to 2018 and the list now looks something like this: Email. There’s too much technology.

Employee 94

Employee Technology Communications Corporate 94

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Vice President, Marketing Technology. cta] The post 2018 PR Trends: Earned Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Video 83

Video Trends Media Reputation 83

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing, compared with 7.9%

Survey 107

Survey Marketing B2B Content Marketing 107

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160. There’s a lot of uncertainty as we begin 2019.

Study 87

Study Ethics Leadership Technology 87

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Date: March 21, 2018. PRWeek Awards. Location: New York City, New York. Hashtag: #PRWeekAwards.

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Conference Content Marketing Marketing Internal 256

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

Creativity 82

Creativity Technology Marketing Web 82

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Branding 88

5W PR

OCTOBER 18, 2018

When GDPR regulations (data protection law across 28 EU countries) came into effect in back in May 2018, it sent the advertising world into a frenzy. The post Campaign Recap: Advertising Week 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

PRSay

APRIL 11, 2018

” sequence can be viewed as a timeless cautionary tale for the importance of team-wide togetherness in baseball, 2018’s communications predicaments transcend language barrier issues and pitch selection stare-downs between pitchers and catchers. At the very least, technology can help a team prepare for its upcoming matchups.

Analytics 90

Analytics Communications Trends Sports 90

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 142

Ethics Consumer Branding Brand 142

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #8 It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. This is the number one skill CMOS are looking for in 2018.

Tools 207

Tools Analytics Google Measurement 207

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 78

Print Resources Technology Interviews 78