Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 98

Measurement Social Media Media International 98

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech.

Reddit 183

Reddit Software B2B Technology 183

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Cutting and pasting impressions or advertising equivalency and shooting off an email isnt the same as a short intro of, Good news, Susie Client! Im not suggesting you go crazy with 50% + targets, but incremental gains are measurable.

Analytics 59

Analytics Measurement Data Software 59

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications. Turn insights into actions PR software like Prowly isn't just a monitoring tool it's your command center for both brand analysis and action.

Analysis 104

Analysis Brand Branding How To 104

PRSay

DECEMBER 28, 2021

Know how to measure the success of your campaign. With the right software, you can automate a variety of tasks relevant to email marketing campaigns. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing.

Marketing 210

Marketing Apparel Data Software 210

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 173

Technology Publicity Software Pitching 173

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. It is a promise that has been broken in the past few years. Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. . #5

Publicity 122

Publicity Marketing Healthcare Television 122

Onclusive

DECEMBER 17, 2018

We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”. Sean O’Neal , President of AirPR, previously led commercial operations at Adaptly (acquired by Accenture) and Vizu (acquired by Nielsen). Judy Luk-Smit , VP of Product at AirPR, previously product management at Dell. “In

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 77

B2B Measurement Blogging Community 77

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. Wouldn’t you MUCH rather be able to lay claim to sales conversions than just media impressions or, worse, advertising equivalencies? The PESO model involves measuring and analyzing your results.

How To 120

How To Software Analytics Google 120

Cision

JANUARY 30, 2017

Akeroyd: “[Earned media] has gone from the king of the hill 20 years ago to a true second-class citizen while other brands got drunk on paid advertising and e-commerce campaigns.”. Akeroyd: “For all of us in the earned media profession, we’ve always known the value, but we’ve struggled to measure it.”.

Communications 96

Communications Interviews Software Data 96

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. This idea makes sense. Who sees it, shares, likes, comments?

Data 159

Data Media Software Viral 159

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Be sure to advertise this before the event. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Cision

MARCH 17, 2016

Use social listening software to monitor in real time and observe how your audience interacts online. Paid includes promoted social posts and native advertising, while organic includes search traffic, social and emails. Measurement is key. This means researching their preferences, habits and needs. Track your results.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. So how can brands build trust? Influencer Data.

Data 145

Data How To Storytelling Analytics 145

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 2, 2018

Dan Curran is a seasoned marketing and advertising entrepreneur. PowerPost’s software centralizes content to allow for streamlined collaboration, measurement, and publishing. About Dan Curran. He is the founder and CEO of PowerPost , a comprehensive content publishing technology platform accelerator for brand marketers.

Facebook 0

Facebook Marketing Journalism Creativity 0

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65

The Proactive Report

MAY 7, 2018

Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. Middleware and Integration Software. Software Revision Control Systems. The PR Measurement Course could give you that extra edge on your resume. Web Architecture and Development Framework.

Study 100

Study Analytics Software Data 100

Cision

MAY 4, 2015

Measure the most effective content and optimize strategies for ROI. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success. Measure content performance in real time with KPIs, including reach, impact and share of voice.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120

Sword and the Script

SEPTEMBER 11, 2018

Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. 5) Feedback and measurement. 4) Message distribution.

Software 103

Software Comparison Content Marketing Measurement 103

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Hopefully, this guide has shown you how to demonstrate the success of your PR campaigns without having to buy yet another piece of software.

Measurement 72

Measurement Analytics Google Advertising 72