Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

FEBRUARY 20, 2019

Wikipedia Top 25 Report. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Wikipedia Top 25 Report. Don’t just perform traditional PR, use data-driven PR !

Trends 142

Trends Industry Wikipedia How To 142

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. But if it is to be a PR function you will have to understand how it works or find a vendor or consultant that can advise and guide you.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. roughly 21 are PR professionals. But these are the exceptions, not everyday occurrences.”.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

Google 60

Google Data Data-Driven PR Software 60

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. How has AI changed the way your agency thinks? That’s how it all started. That’s good.

Digital PR 62

Digital PR How To Analysis Tools 62

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Emily Wienberg. Account Manager.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media B2B Data Pitching 100

Shift Communications

FEBRUARY 13, 2017

Reporting to Others. As we mentioned in our recent webinar on Google Data Studio™ , many of our stakeholders don’t need every scrap of data we can provide. Instead, choose to report only the video metrics our statistical analysis determined as meaningful and the actions that resulted. Christopher S.

Video 117

Video Measurement Communications How To 117

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work?

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. Our reporting has stepped up. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JANUARY 28, 2019

Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. This doesn’t mean hounding reporters every chance you get. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc.,

How To 89

How To Case Study Conference Web 89

Shift Communications

OCTOBER 24, 2017

This makes it that much harder to stand out in both the reporter and public’s mind. Reporters will be thrilled to get content that is not only seasonal, but on-point with related trends that will help make their story that much more likely to stand out. according to Google Trends. Alan Marcus. Vice President .

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

AUGUST 25, 2017

Short for S hared C ontent A nd L ink E valuation, SCALE is an open source program designed to ingest URL-based marketing data from multiple, disparate data sources , and unify the findings. It incorporates organic data from MOZ Open Site Explorer API, SEMRush, and APIs of the top social media platforms. The Application.

Data 92

Data SEO Advertising Advertising 92

Shift Communications

DECEMBER 30, 2015

Building Twitter lists and then forming relationships via Twitter with reporters is an art, but can yield great dividends if done correctly. Everyone’s favorite blue bird is here to stay, so harness its power for your PR. Amanda Loewy. Marketing Coordinator.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

DECEMBER 21, 2018

Once Q4 hits, end of year reporting becomes right around the corner. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. cta] The post SHIFT Archives: The Best of Q4 Content 2018 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 74

Analytics Google Data Measurement 74

Beyond PR

MARCH 30, 2018

Siri, find me the top food and wine reporters. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

Infographics 60

Infographics Data Writing Agency 60

Shift Communications

JULY 28, 2017

As we know, writers and reporters like to be targeted individually, rather than as part of a larger media blast. Building relationships with writers is the key to any successful PR program and an announcement is the time to continue fostering those relationships. He can invite key media members to visit, too! s side of the story.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. There are a variety of ways you can use it as with the reports above. Chel Wolverton. Integrated Services.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. If you don’t have time to do an in-depth sentiment analysis, your best bet is not to report sentiment at all. How does it go wrong? Machines are incapable of understanding context. Here’s why.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Relationship Building.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Tell Better Data Stories. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis.

Analytics 60

Analytics Data Analysis Technology 60

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 23, 2015

Right now, a large section of the US media is reporting as though tens of thousands of refugees from the Syrian Arab Republic are headed to the United States of America. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. So why care? Why be curious?

Analysis 60

Analysis Data Comparison Analytics 60

5W PR

JUNE 6, 2022

There are different types of performance metrics that companies can stay on top of with digital PR, such as their engagement rates on different platforms, the messaging and whether they’re effective with the customers, and more. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

NOVEMBER 23, 2015

Right now, a large section of the US media is reporting as though tens of thousands of refugees from the Syrian Arab Republic are headed to the United States of America. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. So why care? Why be curious?

Data 60

Data Analysis Comparison Analytics 60

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Shift Communications

JULY 26, 2017

That said, with an average of more than 200,000 news stories reported per day in 2016, content can easily become buried in newsfeeds in a matter of minutes; knowing how to best leverage social media broadcasting tools enables a brand to maximize impact by reaching key stakeholders, first. So whom should G.W. Truthfully, ol’ G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 24, 2017

can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Before reporters are on the hook. Companies battling a crisis will be shot with rapid-fire questions from reporters hoping to fluster the CEO. For example, G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey 60

Survey Data Pitching Report 60