Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines. We get it, finding the perfect PR tool can be overwhelming.

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Managing PR Agencies. Internal Communications.

Training 370

Training Media Training Crisis Communications Corporate 370

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR International Internal Data 62

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. NOT an editorial placement. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. On donations? And on and on.

Measurement 143

Measurement Communications Survey Web 143

5W PR

APRIL 14, 2025

Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results. They use UTM parameters on all PR links and custom landing pages to measure which outlets and content types drive the most qualified traffic.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Success requires consistent measurement and optimization while staying true to core brand values and messaging.

Storytelling 78

Storytelling Case Study Measurement Education 78

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? “ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Is it easy to use? How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

Prowly

APRIL 22, 2025

They are covered under the NLA licence (Newspaper Licensing Agency) , which governs how copyrighted articles are shared. Whether its a feature in the national magazine or a niche mention in a local daily, Prowly helps you spot it, measure its value, and incorporate it into your reporting. But it doesnt end there.

Print 104

Print Media Tools Analysis 104

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

APRIL 28, 2025

According to the Entertainment Software Association, 87% of players consider honest marketing important in their purchasing decisions. The post Managing PR During Controversial Game Releases: A Complete Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Guidelines Community System 78

5W PR

FEBRUARY 24, 2025

According to Gartner, organizations using specialized crisis management software show 30% improved response times. The post Crisis Simulation in Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Exercises Technology 78

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Tactics should be informed by strategy, but they’re separate.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Product Launch 195

Prowly

FEBRUARY 20, 2025

For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue. And here's why: Online presence meaning for agencies. And when you're in an agency, each new client makes things more complex.

SEO 104

SEO Analytics Tools Google 104

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences. What does the public relations industry have to look forward to in 2017? Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

5W PR

MARCH 15, 2025

A B2B software company might adopt a more professional tone, while a lifestyle brand targeting Gen Z might use casual language and current slang. Success comes from maintaining these elements across all digital touchpoints while measuring and adjusting based on performance data. Professional or conversational?

Branding 78

Branding Brand Guidelines Storytelling 78

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. 47: Zach Cutler Co-founder and CEO at Propel.

Blogging 160

Blogging Software Google Content Marketing 160

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. If you are an agency or independent contractor, you need to ask your client for it. How can you do this?

Measurement 100

Measurement Analytics Google SEO 100

Presspage

DECEMBER 23, 2024

Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Choosing PR software that offers comprehensive reporting dashboards will allow for a clear, real-time overview of your media performance, audience engagement, and content impactall in one place.

Software 78

Software Trends SEO Tools 78

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Corporate 195

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 173

Technology Publicity Software Pitching 173

Prowly

APRIL 16, 2025

They let businesses and agencies manage brand reputation, stay relevant, and build trust by responding effectively to real-time events, news, and crises. SIGN UP TODAY AND TRY IT FOR FREE #3 PR management software These tools don't just help you react to news or social media posts.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. This is important because it begins to show you what pitches are working and what aren’t – and measure it at scale. NewsAI PR Software Pricing. For larger agencies, and in-house teams, it’s a no-brainer buy in my book.

Software 79

Software Tools Pitching Media Relations 79

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 138

B2B Survey Marketing Measurement 138

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. Quality data has made better PR monitoring and measurement possible. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Decide on metrics IN ADVANCE At the beginning of a particular campaign or new client relationship, sit down and decide how youll measure success based on objectives. Whether youre the agency or the client, everyone is interested in keeping the staff engaged.

Analytics 59

Analytics Measurement Data Software 59

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 165

SEO Content Marketing Marketing Software 165