Remove Banking Remove Creativity Remove Infographics
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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 107
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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.

Pitching 136
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5 Things Everyone Should Know About Pinterest

Cision

PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Businesses are doing creative stuff with Pinterest. Odds are that Bank of America didn’t come immediately to mind, but that’s the answer. Checklists. What business is it? Conclusion.

Pinterest 120
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How to Create A Content Marketing Strategy From Scratch

Contently - Strategy

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” For example, a quick Google search may reveal that many banks may offer stories on ETF investing strategies.

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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

Now, we’re banking on our social media presence and engaging visual content to get and hold reporters’ attention. PR professionals can take advantage of any and every opportunity in a smart and creative way through pitching, social media and fun visual elements like video and infographics.

Reddit 120
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. So being able to scale content with limited resources is key.”.