Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. This page is designed to help you understand how to get mentioned here.

Media Relations 179

Media Relations Media Print Software 179

Prowly

APRIL 10, 2025

Use custom filters like media type, sentiment, backlinks, and languages. Track mentions in blogs, forums, print, and broadcast media. Source: G2 This kills two birds with one stone: potential customers can see social proof when considering your products or services and you can reuse the best reviews for your future content.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Check out our services.

Instagram 160

Instagram Technology Resources Employee 160

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. ” Our out-of-pocket cost was $200 for the statistical software that made the calculations. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. These people may be valuable later on when you’re looking for a quote for a press release or a unique perspective for a blog post.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Business partners. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. AI is something that is missing from most of the incumbent PR software tools. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 161

Company Tools Technology Software 161

Cision

MAY 18, 2015

According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently. Social media listening is open to interpretation.

Customer Service 120

Customer Service Social Media Analysis Data 120

Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. Schedule a demo to find out how AirPR Software can help you with content marketing and PR measurement.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customer service and Chatbots (15%). Image recognition software (4). AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Cision

SEPTEMBER 21, 2016

Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. You can also create email templates for common customer service inquiries, such as: Where’s my product? How do I return a product? I’m unsatisfied with my product.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. They want excellent customer service, corporate transparency and responsibility, even cultural relevance. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Stephen Waddington

JUNE 5, 2017

It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Publicity 122

Publicity Marketing Healthcare Television 122

Marketwired

JANUARY 26, 2016

Because it wasn’t intuitive how the software worked —and there were a few feature glitches—important graphics were lost. I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. I needed help and I needed it fast. Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

Cision

MAY 6, 2015

There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these. Marketing is responsible for X, Customer Service for Y, PR for Z. And of course that reasoning informs very little about how PR drives business objectives.

Engineering 120

Engineering How To Measurement Analytics 120

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Shift Communications

MAY 25, 2017

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared. One cluster might be customer service issues. We couldn’t, we’d run out of lifetime. Another cluster might be competitors. How much of our work is based on recognizing and classifying data?

Publicity 130

Publicity Instagram Customer Service Software 130

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. You want to identify other vertical markets that are likely to need that software.

Publicity 100

Publicity Trade Shows Google Twitter 100

5W PR

MAY 31, 2022

With most people turning to digital purchasing opportunities, they’re expecting to see the same type of customer service experience that they used to get in brick-and-mortar stores. That means companies need to be available to answer any questions or concerns that these customers might have throughout the buying journey.

Banking 88

Banking Customer Service Software Data 88

5W PR

NOVEMBER 23, 2020

A recent study by Kibo Commerce said that ROI could increase by as much as 300% when personalization hits as many customer touchpoints as possible in both marketing and shopping channels. The post Digital and Omnichannel – More Important Than Ever appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Retail 88

Retail Mobile Study Web 88

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. Yup, that’s included twice on purpose. This is where you see it.

Measurement 100

Measurement Analytics Google SEO 100

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. As a result, the CRM software was developed in 1995 and has been modified for betterment ever since. CRM software have brought the business prospects to a new stage where profits have soared because of better client-company relationships. Guest Blogger.

Software 76

Software Tools Data Technology 76

PRSay

MAY 18, 2016

For example, we recently used our software to measure conversations on social media about the Democratic and Republican nominees for the 2016 presidential race. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Report 106

Presspage

SEPTEMBER 19, 2017

It is conceivable that software in the future is capable of monitoring data on the internet, evaluating emotions and opinions, and consolidating the information into natural language with the highest probability of influencing audiences. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Sword and the Script

DECEMBER 3, 2019

Meltwater also wrote a blog post with a little more detail – and AWS has a 3-minute video that explains the data exchange conceptually, keep in mind Meltwater is just one of the data providers, albeit the first one from the PR tech community. 5) Picks from the PR tech vendor news blogs.

Data 105

Data Enterprise Survey Instagram 105

Bad Pitch Blog

MARCH 19, 2010

Well that''s one area in which the Bad Pitch Blog is quite happy to help. This service has been developed in direct demand for businesses to offer more to their customers than products; to survive, businesses must understand customer service. Why would WE bother THEM? Here''s the pitch.

Pitching 43

Pitching Blogging Customer Service Software 43

Sword and the Script

JANUARY 3, 2023

What are some examples of technology vendors developing public relations software? Meltwater : Meltwater is a PR software vendor that offers media monitoring and analytics tools for PR professionals. Owned media refers to content that is owned by the organization, such as a company blog or website.

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

APRIL 8, 2018

Once you hook leadership to incorporate media monitoring into the PR budget for the fiscal year, you can start running the software for your clients. You can impress your clients with this software and even use it as a pitch for prospective clients by differentiating yourself from other PR firms. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. to push real-time, actionable alerts to market-moving news as it breaks.

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. For example, in “computer software” brands post to Twitter and average of 317 times per month and earn 16 interactions.

Social Media 60

Social Media Study Media Survey 60

Practical Law Construction

SEPTEMBER 7, 2022

This is coupled by a growing start up sector, which focuses on better materials (for example, sustainable concrete), better methods such as modular construction, and better project and contract management that rely on project software systems. This is good news and technology will play a key role in delivering the net zero agenda.

Construction 52

Construction Software System Technology 52

Landis PR

DECEMBER 13, 2021

Here’s a quick rundown: Direct data from sales conversion software. This is a classic customer service line, but it also serves a specific purpose. Quantifying how a customer heard about a company/product/service at the salesperson level can inform marketing where their marketing spend is most efficient.

Customer Service 52

Customer Service Data Software B2B 52