Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. In many cases, that holds true. Top of funnel is the land of brand awareness and affinity.

Case Study 110

Case Study Marketing Study Content Marketing 110

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Talk to Us !

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.

Infographics 78

Infographics Engineering Comparison Case Study 78

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

PR 20/20

SEPTEMBER 29, 2015

Now, I’m not the most creative person in the world. So in the last few weeks I scoured the web looking for cases studies to give me some ideas to improve the design of my landing pages. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages.

Infographics 40

Infographics Data Case Study Web 40

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. If you’re looking for more examples of great content, check out Contently’s case studies page.

Writing 108

Writing Case Study Study Branding 108

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text.

Media Relations 51

Media Relations Social Media Media Real Estate 51

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Contently - Strategy

MARCH 15, 2019

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless. Common ones include: Blogs. White papers. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). 5 Creative Ways Small Businesses can Kill it on Twitter. Want weekly PR case studies delivered directly to your inbox? Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . Here’s What Worked.

Twitter 49

Twitter Case Study Infographics Small Business 49

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

AUGUST 27, 2024

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

AUGUST 16, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 111

Healthcare Content Marketing Industry Trends 111

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Case studies, customer testimonials: 23%. There’s a growing body of research suggesting doodling sparks creatively. Vendor website: 33%.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The survey also asked respondents which content formats they found most valuable in researching B2B purchases.

B2B 113

B2B Marketing Survey Software 113

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Contently - Strategy

NOVEMBER 27, 2018

When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 111

Strategy How To Content Marketing Analysis 111

Beyond PR

JANUARY 11, 2017

In a recent case study , we describe how National Safety Council (NSC) faced that challenge with their #CallsKill campaign. Text, including data with explanatory videos and infographics is a great secondary step to help support your claim. Keep in mind which channels you will use to distribute your content.

Case Study 40

Case Study Communications Infographics Video 40

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. With newsjacking, you’re going to leverage a proactive plan for inserting your brand or pre-planned stories into the conversation.

Marketing 52

Marketing Community Case Study Trends 52

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. The sales process is a creative one. The objective: to create content-rich experiences, akin to The London Times’ 100 case studies. For example: when we launched CommPRO, the typical contributed post was 1,000+ words.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

OCTOBER 25, 2023

” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options. Alex starts comparing project management tools, seeking features relevant to design agencies.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

DECEMBER 7, 2017

Besides learning from client work, I also received pointers from teammates at lunches, coffee chats and sharing sessions regarding case studies of other accounts, social media knowledge, the overall U.S. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories.

Pitching 28

Pitching Analysis Case Study Local 28

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Getting around that obstacle calls for creative thinking.

Content Marketing 100

Content Marketing Infographics Insurance Insurance 100

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Stephen Waddington

DECEMBER 5, 2018

You should not start with three pages of A4, but a tweet, an infographic or a video. Role of creativity in earned media Aligning an organisation’s story with the agenda of a media organisation is the key to successful media relations. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115