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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business.

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Casino Content Marketing: Engaging Gamblers Online and Offline

5W PR

Game reviews, strategy tips, and casino tours can be shared on platforms like YouTube and Vimeo to attract a wider audience. Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. Daily Hive embraces the unique qualities that exist in a city, and reports it to produce genuine conversation among communities.

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How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. About this episode.

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ICON 2024 Q&A: Impact Communications With National Geographic’s Dolly Maiah

PRSay

As we look ahead to 2025, what challenges and opportunities do you see in the strategic communications and nonprofit spaces? Now you have YouTube, podcasts, social media, in addition to all the traditional media spaces. How do we work with local communities to understand what their needs are? That can seem overwhelming.

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The Rise of Influencer PR

5W PR

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. This success stems from the focused, passionate communities these smaller creators build.