Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Systems you may be asked about: market research, previous campaign performance data. What systems might you be asked about, and why? Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

SEPTEMBER 29, 2015

Now, I’m not the most creative person in the world. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages. So the ‘art’ side of this isn’t the easiest for me. Fortunately, I’m good at research.

Infographics 40

Infographics Data Case Study Web 40

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Creating a straight-up pest control infographic would be content marketing suicide.

SEO 71

SEO Company Case Study Infographics 71

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. I’m afraid the creative process will lose its soul,” said one CMO but those fears are overblown.

Creativity 63

Creativity Marketing Analytics Measurement 63

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 65

Creativity Analytics Study Exercises 65

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Sword and the Script

FEBRUARY 3, 2018

Despite the title, these ideas are high value, which is pretty clear in her first example about data: “Look no further than Under Armour’s acquisition of mobile apps MyFitnessPal and MapMyFitness to see this business benefit in action. 3) Rising influence of creative in content marketing. We test everything to see what works.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Contently - Strategy

FEBRUARY 8, 2024

Graphics: Simplifying Complexity Graphics often include charts, graphs, and data visualizations. They transform data into visual stories that are easy for your audience to interact with. They use bright colors and eye-catching graphics to convey each user’s music journey into a fun—and highly shareable—data story.

Storytelling 52

Storytelling Examples Infographics Viral 52

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. And every public relations professional should love math and, more specifically, data. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy.

Data 96

Data Privacy Infographics Measurement 96

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. So this, so first mover content is the idea that you’re kind of working without data. With others, we do surveys to fit in one of those data points. Darren: Yeah. As much as our standard process would.

Creativity 117

Creativity Digital PR Data Pitching 117

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

5W PR

NOVEMBER 21, 2023

While it might seem a tad technical for some users, it offers advanced data capabilities, enabling real-time data processing, mathematical computations, and access to a wealth of information. Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities.

Travel 78

Travel Hotels Infographics YouTube 78

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Here are more tips: Provide data not offered in the press release. Use simplistic imagery.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Contently - Strategy

SEPTEMBER 5, 2024

To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Concrete data shows that your solution isn’t just a flash in the pan. It makes fintech content marketing a meticulous act of balancing compliance and creativity.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Infographics can be especially useful because they explain complex topics with the use of visuals.

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

Stern + Associates

DECEMBER 20, 2022

By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience. The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations.

Social Media 62

Social Media Marketing Media Instagram 62

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. However, a darker side of measurement is emerging with a glut of spam and erroneous data. Amid the epidemic of fake news, the industry can ill afford a controversy that calls into question the veracity of data.

Analytics 60

Analytics Data Report Measurement 60

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

DECEMBER 5, 2019

Data for this report was compiled in November 2019. Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. The benchmark data raised a few big questions.

Financial 108

Financial Industry Report Insurance 108

Contently - Strategy

JULY 10, 2024

Having digested most of the internet as training data, it offers responses that are typically amalgamations of previously published material. For example, AI can audit existing content and provide data-driven suggestions to improve elements like titles, subheadings, readability, keyword usage and density, accessibility, etc.

Analysis 52

Analysis How To Content Marketing SEO 52

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

SEPTEMBER 9, 2016

Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Think about how you can share your news in a creative way. Be careful not to be too promotional. Multimedia. Today’s audiences are overwhelmed by text.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. Infographics are your key language elements here. This platform is more about a visual journal of sorts.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

APRIL 16, 2015

Decide on the data that matters. When crafting your visual story or assets, determine the data that matters. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Not all images tell your story well.

Infographics 120

Infographics Storytelling Content Marketing Film 120

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across. In the example above, I lean on Google.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Leverage Existing Content and Data Whenever Possible Use your company’s internal data to uncover unique angles for campaigns. Use Creative Workshops for Ideation Don’t skimp on brainstorming. Is hero content dying?

Digital PR 62

Digital PR Data SEO Strategy 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

APRIL 13, 2019

For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. Statistics that stood out: 26% more likely than peers to claim ownership of the customer journey from the first contact through to sales and service – and “benefit from the insights derived from that data.”. “29%

Study 112

Study Survey Infographics B2B 112

Contently - Strategy

JULY 17, 2024

Reason 4: Mental agility moves your audience Novelty in marketing storytelling enhances cognitive functions like problem-solving, decision-making, and creativity. Presenting unique ideas stimulates creativity, inspiring your audience to explore their own creative thinking. Use infographics to present data visually.

Storytelling 52

Storytelling Marketing Creativity Tools 52