Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Focus on employee education and advocacy. Get creative with compliance. Get creative with compliance.

Financial 107

Financial Industry Report Insurance 107

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.

Infographics 78

Infographics Engineering Comparison Case Study 78

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 Most organisations use more elements like online videos, infographics and instant photos in their messaging. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Cool infographics. His mission: “Inspire and educate people to win at business and life in a digital world.”

How To 198

How To Real Estate Web Case Study 198

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Would you want read it?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Waxing UnLyrical

JANUARY 17, 2019

Attendees get a taste of your personality, while being educated on a topic of interest, and have the chance to ask questions. These results can be used for a press release, infographic, social media post and media relations outreach. Image: qimono via Pixabay, Creative Commons CC0. Champion a Purpose.

Leadership 90

Leadership Survey Exercises Education 90

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Creating a straight-up pest control infographic would be content marketing suicide.

SEO 71

SEO Company Case Study Infographics 71

Waxing UnLyrical

MAY 27, 2016

Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. These elements did more than educate—they told a story.

Media Relations 51

Media Relations Social Media Media Real Estate 51

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.

Media 78

Media YouTube Transportation eBook 78

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Videos are exceptional tools for showcasing your products and services while educating and entertaining your target audience.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership.

How To 111

How To Transportation Content Marketing Healthcare 111

ImPRessions - Crenshaw Communications

JULY 18, 2017

Take your statistic and see how it fares when you compare it against different age groups, gender, geography, education, and income. Seek other creative outlets for the data such as bylined articles, infographics, newsletter and blog post topics or to provide the basis of a panel discussion or executive talk. Also important?

Survey 136

Survey How To Construction Data 136

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic.

Banking 106

Banking Content Marketing Examples Industry 106

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Infographics are another great tool to use to break up your written content. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. Blog About It.

Social Media 76

Social Media Media Mobile Infographics 76

Contently - Strategy

MARCH 15, 2019

The first step you should take is educating them on these core details. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. They’re around it so often that they eventually forget how it comes off to the outside world.

Company 111

Company Pitching System Interviews 111

ISEBOX

FEBRUARY 2, 2017

A marketing message that’s overly complex would lead to confusion, misunderstanding, and the need for additional patient education. The second prong is the creative part where you use different means, channels, and tactics to help your audience easily digest your message. So what is simplicity in marketing?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless. Common ones include: Blogs. White papers. Case studies. Generators/Calculators.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Contently - Strategy

FEBRUARY 8, 2024

Through Contently, Eni seamlessly managed the entire creative process , from ideation to distribution, ensuring their narrative resonated with precision. Infographics: Breaking Down Complexity Infographics combine text and visuals to present information in a visually appealing and easily understandable format.

Storytelling 52

Storytelling Examples Infographics Viral 52

The Hoyt Organization

MAY 10, 2024

Whether it is to educate, entertain, inspire, or persuade, the content should serve a specific purpose that aligns with the website’s overall goal. To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars.

Google 81

Google Engineering Infographics Policies 81

Solo PR Pro

NOVEMBER 20, 2018

With a little creativity, any business can tell visual stories about their product or service and educate, inspire and connect with their audience. The infographic below provides a quick an easy guide to instagram ads. To optimize Instagram for business, solo PR Pros can add paid strategies to the mix.

Instagram 49

Instagram Infographics Travel Education 49

Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. A true educator and changemaker with a heart of gold.” Especially in our classic sector.

Software 78

Software System Training Enterprise 78

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Develop content that educates and adds value to the customer’s life.

Trends 105

Trends YouTube Video Social Media 105

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Are you able to educate, inform or even inspire? Clients come to us to help them meet their objectives, and they trust us to communicate the right messages to the right people, with creativity and clarity.

Infographics 60

Infographics Education Social Media Content Marketing 60

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. Contrary to popular belief, content is not king.

Tools 60

Tools B2B Software Storytelling 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

prTini

NOVEMBER 14, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Take Back Your Mornings (Infographic). 5 Creative Ways Small Businesses can Kill it on Twitter. Cheers and happy reading! . Are You Making These Networking Mistakes On Twitter? 7 Tips for Crafting the Perfect Facebook Post.

Twitter 49

Twitter Case Study Infographics Small Business 49

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett – @BarrettAll . XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs).

B2B 113

B2B Marketing Survey Software 113

Contently - Strategy

AUGUST 27, 2024

The first part of your freelancer onboarding process should focus on educating them on these core details. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head.

Pitching 52

Pitching Interviews Employee System 52

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. Top of funnel is the land of brand awareness and affinity. You want to grab your target audience’s attention and hold it.

Case Study 110

Case Study Marketing Study Content Marketing 110

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. There’s a lot of misconceptions and education is still truly needed. That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

Prohibition

NOVEMBER 19, 2019

Our challenge was to make this chunky subject matter digestible and for the aim to feel tangible in order to inspire those in the fields of education and academia to also do their bit to help tackle global illiteracy. As part of this, we created an animated infographic-style video to showcase the research and steps being taken.

Infographics 48

Infographics Video Advertising Advertising 48

Contently - Strategy

NOVEMBER 27, 2018

What level of education do they have? When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 111

Strategy How To Content Marketing Analysis 111

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 5) Marketers will slow down.

Marketing 98

Marketing Content Marketing Advertising Advertising 98