Sword and the Script

FEBRUARY 3, 2018

It’s like shoveling coal into a furnace – if you stop shoveling, the engine stops running. Readers discover content via search engines when they need it. 3) Rising influence of creative in content marketing. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Dove did a great job reaching their target audience through innovative and creative videos. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

5W PR

SEPTEMBER 26, 2024

Organic traffic, comprised of visitors who find websites through search engines, represents a goldmine of potential customers. The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency.

Infographics 78

Infographics Engineering Comparison Case Study 78

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ).

Engineering 120

Engineering Creativity Google Community 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. Creativity matters . There are more ways than ever to be creative in PR. If you enjoy collaborating with others, PR is a great field to get into. via GIPHY. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion. Images: Athleya , magicatwork , Vivianna_love ( Creative Commons ). Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Consider the user experience.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

PR 20/20

FEBRUARY 20, 2023

Search engine optimization (SEO). By doing keyword research and creating optimized content for search engines, you can attract potential customers who are actively searching for solutions to their problems. Some examples of content marketing include: Infographics. Ebooks and Whitepapers. They build trust and credibility.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

AUGUST 17, 2015

Pinterest is engineered for monetization. Pinterest is engineered for (native) discovery. PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Businesses are doing creative stuff with Pinterest. Checklists. Conclusion.

Pinterest 120

Pinterest Banking Mobile Trends 120

The Hoyt Organization

MAY 10, 2024

This update is aimed squarely at addressing the issue of spammy and low-quality content that sometimes appears in its search engine results. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people.

Google 82

Google Engineering Infographics Policies 82

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. For one, blogging can help you improve your search engine rankings, and it can also provide your customers with informative information about your company or your industry. Blog About It.

Social Media 76

Social Media Media Mobile Infographics 76

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS.

Infographics 70

Infographics Comparison Energy Video 70

Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. There are many websites and search engines you can use to obtain thousands of images just with the click of a button.

Banking 85

Banking How To eBook Infographics 85

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal. Talk to Us!

Content Marketing 68

Content Marketing Marketing Real Estate B2B 68

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Beyond PR

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett – @BarrettAll . XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Templates range from social media posts to marketing collateral to infographics (and tons in between). How often do you create content? Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

NOVEMBER 1, 2023

That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. Atom 5: An infographic that features important data about automation trends (which are all contained in your eBook) and showcases your expertise. Better SEO Search engine optimization thrives on relevance and diversity.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

PR 20/20

JANUARY 3, 2019

4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. This particular book, Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind , by 99U ( @99u ), was among our favorite reads in 2018. Are You Tracking Data Daily?

Blogging 54

Blogging Marketing Content Marketing B2B 54

Contently - Strategy

NOVEMBER 27, 2018

Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Thankfully, that changed over the years.

Strategy 111

Strategy How To Content Marketing Analysis 111

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Infographics 52

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Search Engine Land. There are certain cases where our clients simply don’t have any active, exciting news to share. That doesn’t mean our job to generate more awareness stops.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

Contently - Strategy

JULY 10, 2024

Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). Sidestep the cliches and use AI for its true strengths: speed, scale, and data synthesis.

Analysis 52

Analysis How To Content Marketing SEO 52

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Sounds great, doesn’t it?

Publicity 83

Publicity Small Business Advertising Advertising 83

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

eBook 52

eBook Video YouTube Infographics 52

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic. Moral of the story?

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

JULY 16, 2024

In either case, let search engines like Google help. For example, although Thrillist’s “Best US Cities for Creatives (That You Can Afford to Live In)” provides some data to back up how cheap it is to live in the city, there is no outright methodology. Maybe your audience stretches a wide geographic region covering hundreds of cities.

Study 62

Study Pitching How To Local 62

Beyond PR

MARCH 23, 2016

A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Her team leads social media, PR, creative and blogging for the brand.

Video 40

Video eBook Viral Infographics 40