Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. They have the ability to make raw and bland information interesting. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Cision

SEPTEMBER 9, 2016

Your press release must be the complete package, offering the information people want in a style they prefer. The headline needs to be direct, informative and attention-grabbing – all in a matter of about 50-60 characters (60 characters is Google’s cut-off point). Keep the tone conversational, but informative. Call to Action.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. After all, everyone’s blogging, so how can you stand out?

Content Marketing 120

Content Marketing Tools Blogging eBook 120

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JULY 21, 2017

Sites like Trendspottr to get ahead of the curve on any number of topics and spur creative and buzzworthy writing. Expanding on what the mighty search engine already does, the enhanced “information feed” is more news-oriented and advanced in its use of machine learning and AI to intuit and reflect your interests.

Infographics 157

Infographics Writing Tools Google 157

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. Be unique and creative to stand out. If they don’t have guest posts or contact information, move on. Tell stories, be visual and have a unique voice. Repurpose content in multiple ways – never plagiarize, use fresh copy! Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

APRIL 12, 2016

The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. Dove did a great job reaching their target audience through innovative and creative videos. Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” First of all, what’s your mission? Where are your marketing dollars not being used efficiently?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Sword and the Script

FEBRUARY 3, 2018

A library is an evergreen source of information that can earn traffic for months or years. But just imagine over 200 million users divulging information like fitness goals, caloric intake, apparel tastes, nutrition details, workout preferences, and sleep habits… all while engaging with your content.”. Give our services a try.

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).

Infographics 120

Infographics Storytelling Film Content Marketing 120

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Be a Trusted Source of Information. The other aspect of sharing information is being trustworthy.

Social Media 120

Social Media Media Airlines Video 120

Cision

OCTOBER 12, 2015

As such, you’ll want to create three types of content revolving around this goal – content that informs, content that entertains and content that provides a call-to-action. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts. Schedule With a Calendar.

Facebook 120

Facebook Education Infographics Social Media 120

5W PR

AUGUST 23, 2024

In the relentless pursuit of audience attention, content creators face the challenge of delivering information that is both engaging and informative. Making information engaging Humans possess an innate love for stories. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Cision

SEPTEMBER 24, 2015

Although the introductory paragraph includes a lot of information, it acts primarily as the lede. Remember the contact information. The logic goes like this: if you want to be contacted, you have to share contact information. Add other content as needed, like infographics, product descriptions or audio files from a podcast.

SEO 120

SEO Google Infographics Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Cision

JULY 30, 2015

Arm Yourself with the Latest Information. to say you will find that information and get back to him or her ASAP. Just don’t forget to follow up on your promise to deliver the information. End the interview with an offer to provide additional information should the reporter need it. Be a Resource After the Interview.

Interviews 120

Interviews How To Media Infographics 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.

Infographics 78

Infographics Engineering Comparison Case Study 78

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

Cision

JUNE 2, 2017

Information is everywhere. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Take the information you have gleaned and imagine, create, and innovate. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Cision

JUNE 18, 2015

If you publish a study, you can turn it into an infographic and video spotlights. It’s the perfect home for such information. Image: losmininos ( Creative Commons ). Millipedes are one of the creepiest bugs on the face of the planet, but it’s helpful to think of your content in terms of them. Make your content more effective.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

Financial 108

Financial Industry Report Insurance 108

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition? You can drop a unique URL into this engaging, visual clue that offers more information. You should.

Infographics 98

Infographics Energy YouTube Mobile 98

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Take the byline and convert the information to a blog post. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story.

Interviews 136

Interviews Pitching Infographics Print 136

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue.

Publicity 158

Publicity Social Media Report Fashion 158

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. This is just one way data can inform strategy. But I''ve learned to love math.

Data 96

Data Privacy Infographics Measurement 96

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Voice and tone – Match the tone in which the publisher speaks, whether that is informational, technical, humorous, etc. Text, video, illustration, slideshow and infographics are all formats to explore and consider.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Marketwired

APRIL 19, 2016

Make sure what you’re sharing is informative and valuable! Adding video, eye-catching photos, colorful illustrations, infographics – creative visual content that can easily be shared in 140 characters or less – is a key element of your release if you want it to instill in readers motivation to share. Go above and beyond text

Writing 100

Writing Guidelines Infographics Social Media 100

PR 20/20

FEBRUARY 20, 2023

Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of content marketing include: Infographics. Inbound and content marketing target people actively seeking information about a specific topic or solution.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

JANUARY 2, 2019

Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions.

Analysis 95

Analysis Infographics International Internal 95

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. For one, blogging can help you improve your search engine rankings, and it can also provide your customers with informative information about your company or your industry. Blog About It.

Social Media 76

Social Media Media Mobile Infographics 76