Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. On Tuesday, February 16th, at 8:30 p.m. The post Join #PRStudChat on Feb. … Read more.

Community 150

Community Creativity Content Marketing Infographics 150

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. How you craft a content strategy will ultimately be unique to your situation. Develop a distribution strategy. That’s not a strategy; it’s just wishful thinking.

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Strategy How To Content Marketing Analysis 112

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. I’m afraid the creative process will lose its soul,” said one CMO but those fears are overblown.

Creativity 64

Creativity Marketing Analytics Measurement 64

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. Content Strategy Checklist. Content Strategy Checklist.

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Creativity Marketing Storytelling Analytics 74

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

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Creativity Analytics Study Exercises 67

Sword and the Script

FEBRUARY 3, 2018

3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Talk to Us !

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. However, remember that AI should not replace human-written content and creativity.

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Trends YouTube Video Social Media 105

Contently - Strategy

JULY 17, 2024

Reason 4: Mental agility moves your audience Novelty in marketing storytelling enhances cognitive functions like problem-solving, decision-making, and creativity. Presenting unique ideas stimulates creativity, inspiring your audience to explore their own creative thinking. Use infographics to present data visually.

Storytelling 52

Storytelling Marketing Creativity Tools 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

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Pitching Agency Social Media Creativity 228

Contently - Strategy

SEPTEMBER 5, 2024

Here’s why fintech marketers should put case studies at the core of their content strategy and tips to streamline the process. If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Another strategy to employ involves providing users with useful information. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

Solo PR Pro

DECEMBER 13, 2016

Creativity is integral to professionals in communications. From strategies to messaging to problem solving, thinking outside of the box is our version of coloring inside of the lines. However, there are times when the well of creativity runs dry. Are there any that you would add to the list? Let us know in the comments!

Creativity 40

Creativity Infographics Trends Writing 40

The Hoyt Organization

MAY 10, 2024

To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars. Final Thoughts Crafting valuable content is an ongoing process that requires continuous learning, adaptability, and creativity.

Google 82

Google Engineering Infographics Policies 82

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” ” It’s unsurprising that AI leans heavily on cliches. Don’t rely solely on ChatGPT content analysis.

Analysis 52

Analysis How To Content Marketing SEO 52

Contently - Strategy

AUGUST 27, 2024

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

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Measurement Data Creativity Viral 100

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Insider Tips to Crafting Winning Award Entries. Do plan far in advance.

B2B 168

B2B Video Exercises Infographics 168

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

MAY 9, 2024

And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. If that’s a strategy that makes sense for your content, this would be a good time to conduct interviews or ask for quotes. Writing a white paper is the heavyweight bout of content creation.

Writing 119

Writing Case Study Study Brand 119

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. This person was deeply involved in crafting the strategy behind the winning proposal and has the confidence of both the client and the agency team. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

5W PR

SEPTEMBER 7, 2021

With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams.

Pitching 88

Pitching Infographics Social Media Employee 88

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. With over 160,000 creative professionals in the Contently network, we help our clients achieve their content goals and atomize their assets in different mediums. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. SelfMade lets you “be the creative director of your life” with packages that offer slick professional photo editing and social media support at an affordable budget. Quill untaps the potential of your data. Jump on now.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

MARCH 13, 2019

What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. For your content strategy to work, you need a long-term lens first. Check out our recent webinar to learn more about best practices for creating a content strategy.

Meeting 111

Meeting System Writing Exercises 111

Stern + Associates

DECEMBER 20, 2022

By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience. The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations.

Social Media 62

Social Media Marketing Media Instagram 62

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Having specific goals will help guide your strategy and measure success. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. Yet, for the sake of strategy and understanding, it’s beneficial to compartmentalize this journey into six general stages. As you rank for more keywords, this tool quantifies the accruing benefits.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

5W PR

DECEMBER 7, 2019

To connect with consumers in ways that resonate and drive sales, your brand needs a tightly defined messaging and a communications strategy that audiences identify with and builds buzz for your brand. Creative PR campaigns can make a brand truly stand out in the alcohol industry, broadening its appeal to a larger number of people.

Brand 78

Brand Branding Creativity Consumer 78

5W PR

OCTOBER 9, 2017

The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Apply these insights to your strategy. A diverse content strategy is beneficial for keeping your audience interested and engaged. 5 – Get Creative. Getting (and staying) creative can be difficult.

Social Media 112

Social Media Media Mobile Pinterest 112

Contently - Strategy

JANUARY 17, 2024

Pro tip: Contently’s Style Guide and Blocklisted Words features make it easy to keep your creatives on the same page when it comes to evolving legal compliance feedback. Infographics create a more visual and user-friendly experience when sharing data or breaking down complex information.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

DECEMBER 5, 2019

The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Key Findings.

Financial 111

Financial Industry Report Insurance 111

The Hoyt Organization

NOVEMBER 16, 2023

When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs. The responses you receive can serve as a goldmine of information, helping you understand your audience and guiding your future marketing strategies.

Social Media 52

Social Media Media Instagram Infographics 52