Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. Content Strategy Checklist. Content Strategy Checklist.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Cision

NOVEMBER 27, 2015

Here are three tips for a winning demand generation strategy: 1. Build your strategy based on revenue drivers. Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Start by asking yourself this question: Does this idea generate revenue?

Strategy 120

Strategy How To Data Infographics 120

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Insider Tips to Crafting Winning Award Entries. Do plan far in advance.

B2B 168

B2B Video Exercises Infographics 168

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. How you craft a content strategy will ultimately be unique to your situation. Develop a distribution strategy. That’s not a strategy; it’s just wishful thinking.

Strategy 111

Strategy How To Content Marketing Analysis 111

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. Personas are a sales tool and we are talking about audience strategy, not sales strategy. Put simply, everyone is creating content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. One blog post can become a SlideShare deck, video, infographic, quote image. Be unique and creative to stand out.

Writing 203

Writing Blogging Pitching Content Marketing 203

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

Contently - Strategy

AUGUST 15, 2024

In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy. An effective content strategy includes a clearly defined idea of where you’re going. Consider reviewing your content strategy at least quarterly, and make updates as necessary.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. I’m afraid the creative process will lose its soul,” said one CMO but those fears are overblown.

Creativity 63

Creativity Marketing Analytics Measurement 63

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. SelfMade lets you “be the creative director of your life” with packages that offer slick professional photo editing and social media support at an affordable budget. Quill untaps the potential of your data. Jump on now.

Tools 147

Tools Radio Data Analytics 147

Cision

APRIL 16, 2015

As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Here are five ideas! Determine your objectives.

Infographics 120

Infographics Storytelling Content Marketing Film 120

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 65

Creativity Analytics Study Exercises 65

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. This person was deeply involved in crafting the strategy behind the winning proposal and has the confidence of both the client and the agency team. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Contently - Strategy

DECEMBER 5, 2019

The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Key Findings.

Financial 107

Financial Industry Report Insurance 107

Solo PR Pro

DECEMBER 13, 2016

Creativity is integral to professionals in communications. From strategies to messaging to problem solving, thinking outside of the box is our version of coloring inside of the lines. However, there are times when the well of creativity runs dry. Are there any that you would add to the list? Let us know in the comments!

Creativity 40

Creativity Infographics Trends Writing 40

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images: martinak15 , Verizon ( Creative Commons ).

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

FEBRUARY 3, 2018

3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Talk to Us !

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts. Facebook has been disrupting the scene for some time now.

Facebook 120

Facebook Education Infographics Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

5W PR

OCTOBER 9, 2017

The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Apply these insights to your strategy. A diverse content strategy is beneficial for keeping your audience interested and engaged. 5 – Get Creative. Getting (and staying) creative can be difficult.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

OCTOBER 19, 2015

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Each speaker had a unique perspective on the topic and offered valuable insight for PR professionals looking to blend three strategies into one. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Want to see how to do this for your blog? Here’s how. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. Infographics are your key language elements here. This platform is more about a visual journal of sorts.

Social Media 100

Social Media Media Infographics Pinterest 100

Contently - Strategy

MARCH 13, 2019

What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. For your content strategy to work, you need a long-term lens first. Check out our recent webinar to learn more about best practices for creating a content strategy.

Meeting 111

Meeting System Writing Exercises 111

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. These keywords form the foundation for content strategy, guiding the creation of content that ranks well in search engine results.

Infographics 78

Infographics Engineering Comparison Case Study 78

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Here we’ve pulled together seven tried and tested tools that are guaranteed to help streamline your content marketing strategy. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. This is just one way data can inform strategy.

Data 96

Data Privacy Infographics Measurement 96

Cision

JANUARY 6, 2016

Or even, what should one’s social media strategy be. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Or, how much to invest into social media marketing.

Social Media 120

Social Media Media Airlines Video 120

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Text, video, illustration, slideshow and infographics are all formats to explore and consider. shared her perspective on native advertising in a recent podcast recording. Consider the user experience.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Contently - Strategy

JANUARY 9, 2019

In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Taking the lead.

How To 111

How To Transportation Content Marketing Healthcare 111