Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. Ask for the client’s Twitter handle to be included in the share content, or wrap it into the title (if allowable). Be unique and creative to stand out. Tell stories, be visual and have a unique voice. How can you leverage content further? But FACTCHECK.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. After all, everyone’s blogging, so how can you stand out?

Content Marketing 120

Content Marketing Tools Blogging eBook 120

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Twitter still runs on the basic assumption that 140 characters is enough to broadcast your message and the new rules make it a little easier. Infographics are your key language elements here. Follow us on Twitter. Let’s take a closer look of how to apply this.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

NOVEMBER 24, 2015

A similar settled case found that news agencies and journalists cannot use Twitter photographs without first asking permission. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

OCTOBER 12, 2015

Despite popular belief, repurposing content on Facebook or Twitter, is perfectly okay, says Mari. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts. Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ).

Facebook 120

Facebook Education Infographics Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Cision

JANUARY 6, 2016

Gone are the days when you could post a few lines of text on Facebook or a passing thought as a tweet on Twitter and call it ‘social media marketing.’ Even the once text-only Twitter has transformed into a visual gallery with its Twitter Cards. Today, users have come to expect more. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Cision

MAY 11, 2015

One tweet can produce a story, and interacting with a reporter on Twitter or even Instagram can get you an ‘in.’ I’ve also had reporters recognize my name from Twitter, which means familiarity is already established. It has given me insight about a journalist’s interests. Want to see our other innovators?

Reddit 120

Reddit Social Media Pitching Comparison 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JULY 30, 2015

But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Check out this infographic for a helpful checklist! Follow her on Twitter: @jenlawhead. Follow her on Twitter: @jenlawhead. Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ).

Interviews 120

Interviews How To Media Infographics 120

prTini

NOVEMBER 14, 2014

Are You Making These Networking Mistakes On Twitter? Take Back Your Mornings (Infographic). The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back. 5 Creative Ways Small Businesses can Kill it on Twitter. Follow Team Geben on Twitter for more articles and resources throughout the week.

Twitter 49

Twitter Case Study Infographics Small Business 49

Cision

SEPTEMBER 24, 2015

Social—think: Twitter—truncates messages. Add other content as needed, like infographics, product descriptions or audio files from a podcast. Images: Joi Ito , Pen Waggener , ( Creative Commons ). Headlines matter. Headlines have always mattered , and they matter more today, thanks to SEO and social. Use them wisely!

SEO 120

SEO Google Infographics Creativity 120

5W PR

OCTOBER 9, 2017

5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. Twitter: [link]. comScore 2016 U.S. Cross-Platform Future in Focus.

Social Media 112

Social Media Media Mobile Pinterest 112

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Perhaps crafting a Twitter poll with a question prompted by a seasonal piece such as this one from Dunkin Donuts or consider building a quick contest around a piece of earned content.

Interviews 136

Interviews Pitching Infographics Print 136

PR 20/20

SEPTEMBER 29, 2015

You can connect with Nick on Twitter and LinkedIn. Now, I’m not the most creative person in the world. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages. Landing page optimization is part art and part science. Fortunately, I’m good at research.

Infographics 40

Infographics Data Case Study Web 40

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. When we think of what’s trending on social, we may look to Twitter, Facebook or even Google Trends to help discover breaking news or events. The closest analog to these might be non-event Twitter hashtags. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 148

B2B Marketing Survey Software 148

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

The Proactive Report

FEBRUARY 13, 2016

Every Friday we do a Twitter chat on #DigitalPR. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. You can follow him on Twitter @mikefalkow or visit his site [link]. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Every Friday we do a Twitter chat on #DigitalPR. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. You can follow him on Twitter @mikefalkow or visit his site [link]. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

Training 100

Training Film Infographics Examples 100

Cision

NOVEMBER 27, 2015

Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Track which one feeds your sales funnel the most. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! Images: N i c o l a , Hideyuki KAMON , brendangates ( Creative Commons ).

Travel 120

Travel Technology Airlines Wireless 120

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. ’ Heather can be reached via Twitter , LinkedIn and heatherc@rae-communications.com. Image: qimono via Pixabay, Creative Commons CC0. Champion a Purpose.

Leadership 89

Leadership Survey Exercises Education 89

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. You can read this article to learn more about legal issues regarding using Creative Commons photos. Pinterest-friendly images.

Web 83

Web Pinterest Creativity Print 83

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Use Twitter for business? When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily. The Rise of Videos, Images and Content in Media Relations. Social media, email blasts, blogs, traditional media (duh, obviously).

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Use creative multimedia on social media to show the public how the money from the Duck Derby is used to benefit the children served by YESS. What a Duck Can Do.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 17, 2021

Across social media platforms including Facebook, Twitter and LinkedIn, video content tends to have the highest engagement. Video content allows for brands to showcase creativity to existing consumers and attract new consumers as well. Retention and ROI.

Video 62

Video Content Marketing Marketing Product Launch 62

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

NOVEMBER 27, 2018

When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 111

Strategy How To Content Marketing Analysis 111

ISEBOX

JANUARY 12, 2017

The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. Or, you could read the Social Check-Up, a report prepared by Ogilvy Healthworld in partnership with Pulsar, developer of audience intelligence platforms.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Waxing UnLyrical

NOVEMBER 8, 2019

Infographics. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Connect with him via LinkedIn and Twitter. Not just your business blog is enough to fulfill the content needs of the modern web. Blogs and articles. Short-form videos. Longer form videos.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

APRIL 23, 2015

Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor. While you may not be able to create your own infographic at the end of it, you’ll begin to have a better eye for visuals and will appreciate the intricacies of storytelling with fewer words.

Communications 60

Communications Analytics Infographics Data-Driven PR 60