ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.?” ” “We offer great customer service/value/reliability.” It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy.

How To 310

How To Transportation Software Employee 310

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Event & Experiential Marketing. Influencer Marketing & Blogger Relations . Some PR pros manage this in house, while others leverage the expertise of specialized influencer marketing agencies.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Event & Experiential Marketing. Supporting event and experiential marketing is increasingly important for a PR professional. Influencer Marketing & Blogger Relations. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. So, where did this idea – that martech is marketing – originate. Martech is not marketing. A spreadsheet is not accounting.

Marketing 107

Marketing Comparison Enterprise Technology 107

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176

Survey Social Media Consumer Media 176

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 138

B2B Survey Marketing Measurement 138

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management.

Brand 231

Brand Branding Employee Data 231

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. Engagement is the primary means of measurement for social media marketing. I’ve worked my way through the 355 page report.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can also create email templates for common customer service inquiries, such as: Where’s my product?

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Prowly

DECEMBER 4, 2024

Found any specific customer frustrations or pain points? Found interesting insights about the activewear market? Share them with marketing or the business team. Tracking your brand trust, competitors, and market trends elevates your role from a PR pro to a strategic advisor. Address them in your press release or pitch.

Data 104

Data Media Product Launch Analysis 104

Shift Communications

NOVEMBER 25, 2014

At a recent MITX event, I heard a wonderful expression as it relates to marketing and public relations: watering the sidewalk. This is the greatest fear of every CMO I’ve ever met, that their marketing and communications programs are watering the sidewalk. Vice President, Marketing Technology. Christopher S.

How To 147

How To Advertising Advertising Customer Service 147

Prowly

JANUARY 29, 2025

It's covered by key metrics like brand awareness, customer loyalty, and brand sentiment. By regularly tracking these metrics, you can identify strengths and weaknesses and make more consumer and market-orientated decisions. Supporting marketing strategy. Use market benchmarks and monitor customer loyalty.

Measurement 104

Measurement Brand Branding Analytics 104

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. And it’s perfect for developing an SEO-focused content calendar.

SEO 89

SEO Content Marketing B2B Tools 89

Presspage

DECEMBER 20, 2024

Emerging competitor threat: Your new competitor starts gaining attention in your market. Think about who needs to be involvedwhether its customer service, marketing or leadershipand communicate their roles clearly. Supply chain delays: Your company faces non-critical delays that could affect product delivery timelines.

Reputation 78

Reputation Crisis Trends Customer Service 78

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” Truescope uses the “workspace” concept that’s become popular in software.

Tools 165

Tools Media Software Analysis 165

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

AUGUST 4, 2020

As such many of the PR tech vendors have brought features to the market for this purpose. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 179

Media Relations Media Print Software 179

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Trend and market research plus campaign monitoring. Influencer detection and customer relationship management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

MARCH 2, 2021

The second reason is to acquire customers. For example, to gain a foothold in a new vertical market or geography. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. Check out our services.]. The third reason is to accelerate growth. Did you know?

Company 161

Company Tools Technology Software 161

Sword and the Script

MARCH 29, 2022

The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave. The consulting firm surveyed 3,360 B2B decision-makers in 12 markets including the U.S. 72% want customer service available 24/7 across all of these channels.

B2B 106

B2B Company Software Mobile 106

Cision

FEBRUARY 2, 2016

If you aren’t part of the 37 percent of marketers using social listening, your brand won’t flourish on these platforms. With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads.

Strategy 120

Strategy Social Media Customer Service Software 120

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Check out our services.

Instagram 160

Instagram Technology Resources Employee 160

Sword and the Script

JANUARY 26, 2021

MarketingCharts recently reviewed a survey by BrightLocal, which makes marketing software, and found about 40% of consumers read the responses to reviews. Because while you may not be able to resolve the issue, you want to demonstrate for everyone else that reads that review that you have been responsive.

Survey 140

Survey Small Business Software Data 140

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Marketing — and, yes, PR strategies, must be grounded in an understanding of audience behavior, preferences, and friends.

B2C 120

B2C B2B Software Consumer 120

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Take note of what customers are saying to improve your service or product. Quality customer service is appreciated and talked about on social media.

Brand 120

Brand Branding Employee Social Media 120

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. Brands must turn to an all-in-one social listening software that can sift through thousands of daily posts and comments to identify potential crises, sales opportunities and customer service issues.

How To 120

How To Enterprise Social Media Customer Service 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

Marketwired

JANUARY 26, 2016

Because it wasn’t intuitive how the software worked —and there were a few feature glitches—important graphics were lost. I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. I needed help and I needed it fast. Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

Cision

MAY 6, 2015

There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these. What I want to do in this post is to take a look at five outside-of-the-box ways that people effectively measure PR and marketing activity relative to their business objectives.

Engineering 120

Engineering How To Measurement Analytics 120

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Event & Experiential Marketing Supporting event and experiential marketing is increasingly important for a PR professional.

Training 195

Training Media Training Crisis Communications Reputation 195