ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. So we may ask, “What’s different about Typical Software Co.? So we may ask, “What’s different about Typical Software Co.?” ” “We offer great customer service/value/reliability.”

How To 310

How To Transportation Software Employee 310

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Customer support can be a game-changer. User in Public Relations and Communications.

Technology 195

Technology Comparison How To Software 195

Remote PR Jobs

FEBRUARY 15, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 130

Technology Customer Service Software How To 130

Shift Communications

MAY 25, 2017

How will machine learning affect the public relations industry? One cluster might be customer service issues. How Machine Learning Impacts Public Relations. Consider how these two categories of machine learning will impact public relations. What is Machine Learning? Another cluster might be competitors.

Publicity 130

Publicity Instagram Customer Service Software 130

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176

Survey Social Media Consumer Media 176

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. These tools can be used to support marketing and public relations planning. #7 UGC is a powerful means of marketing or public relations. It is driving accountability and improving customer service. Here are my highlights. #1

Publicity 122

Publicity Marketing Healthcare Television 122

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What does that really entail, though? Media Training.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

MAY 16, 2016

Do your public relations campaigns make an impact or fall short of competitors’? With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. One way to keep your positive sentiment higher than your competitors is to take note of customer complaints.

Measurement 159

Measurement Brand Branding Pitching 159

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Here is a mix of ways to find public speaking opportunities and online ones.

Publicity 100

Publicity Trade Shows Google Twitter 100

Presspage

DECEMBER 20, 2024

Social listening Social listening is your secret weapon for understanding public sentiment and maintaining a strong reputation. From monitoring engagement across your newsroom to tracking public sentiment via media inquiries, the right platform can streamline your process.

Reputation 78

Reputation Crisis Trends Customer Service 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

Cision

JULY 27, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. Work to change public perception to align with your values (this is harder).

Brand 231

Brand Branding Employee Data 231

Prowly

APRIL 10, 2025

Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. Social media reach/estimated audience You can determine the size of your potential audience based on how many publications are talking about you.

Brand 104

Brand Branding How To Measurement 104

Cision

MAY 3, 2016

You’ll need robust media monitoring software and an understanding of these three types of mention volume: 1. With social listening software, you can track how often your brand’s name is mentioned, whether referenced by your social media handle or not. Ready to increase share of voice, build brand reputation and drive sales?

Brand 120

Brand Branding Nonprofit Software 120

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. This page is designed to help you understand how to get mentioned here.

Media Relations 179

Media Relations Media Print Software 179

Shift Communications

NOVEMBER 25, 2014

At a recent MITX event, I heard a wonderful expression as it relates to marketing and public relations: watering the sidewalk. You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there.

How To 147

How To Advertising Advertising Customer Service 147

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Prowly

DECEMBER 4, 2024

It can take precious hours away from you–hours that could be spent building great public relations. For a commercial food company, potential brand safety issues include: Product safety signals Packaging/quality issues Cultural sensitivity Distribution problems Customer service Which keywords should you filter alerts by?

Data 104

Data Media Product Launch Analysis 104

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. If you do customer satisfaction surveys, you can throw in a question to support a specific storyline or uncover customer concerns useful for PR programming.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations [PR Tech Briefing].

Tools 165

Tools Media Software Analysis 165

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Muck Rack launched a “ job update ” feature that will alert you when a reporter on your list changes beats or publications. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

Prowly

JANUARY 29, 2025

2 Customer interactions Customer interactions are a fundamental aspect of any successful business strategy. Every touchpoint between your brand and your audience, whether via marketing materials, customer service or product experiences, elicits some form of response. Gather data: start, end, and new customer numbers.

Measurement 104

Measurement Brand Branding Analytics 104

Cision

FEBRUARY 2, 2016

With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads. If you put social in the corner, your brand won’t shine; it will experience one misunderstanding after another.

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

MAY 18, 2015

According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently. Social media listening is open to interpretation.

Customer Service 120

Customer Service Social Media Analysis Data 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. 7 best PR uses for video. A real-time response when the stakes are high. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. It’s not a huge company, but it’s not a start-up either, and has access to public markets. Catch up time in AI. click image for higher resolution).

Company 161

Company Tools Technology Software 161

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. A spreadsheet is not accounting. An oven is not cooking.

Marketing 107

Marketing Comparison Enterprise Technology 107

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. The general public. Social media is a means to communicate with some key stakeholders, such as the media, the general public and possibly a few others. This involves monitoring everything from discussions, questions and inquiries on social media, your customer service lines, emails, the media, Google, etc.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Marketwired

JANUARY 26, 2016

Because it wasn’t intuitive how the software worked —and there were a few feature glitches—important graphics were lost. I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. I needed help and I needed it fast. Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. With advances in software and computing power, we now make predictions with many more data series, increasing the accuracy and richness of our powers of prediction. Next: The Basics of Prediction in PR.

Analytics 96

Analytics Software Technology Data 96

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Image by Emiichann (Own work) [Public domain], via Wikimedia Commons. Business Communication Customer Service Shonali Burke bored with technology taking tech for granted' Too cool for school.

Technology 100

Technology Customer Service Retail Software 100

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120