Remove Customer Service Remove Software Remove Storytelling
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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. We are all familiar now with the PESO model.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. But where does the data come from?

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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

So we may ask, “What’s different about Typical Software Co.?” ” “We offer great customer service/value/reliability.” As storytellers, we’re taught to show, not tell. The software can make a huge difference in revenue, yet the category is narrow. Insist on examples.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Multimedia Development & Visual Storytelling. The community management piece also entails social monitoring and responding to customer inquiries, an extension of customers service, which of course ladders back to the PR keystone of reputation management. Have we missed any PR responsibilities?

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Reputation Marketing: How to Shape Public Perception

Prowly

Moreover, it involves strategies such as review response, the handling of PR crises, and improving customer service. It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. The goal : Enhance and leverage a strong reputation to attract new customers.

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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. That means creative work, like generating innovative ideas for programs, and like — storytelling. Turning customers into fans.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Multimedia Development & Visual Storytelling. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service. Community management entails social monitoring, responding to customer inquiries, and passing items along to customer management when needed.

Training 370