ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 179

Media Relations Media Print Software 179

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 161

Company Tools Technology Software 161

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science.

Marketing 107

Marketing Comparison Enterprise Technology 107

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Truescope uses the “workspace” concept that’s become popular in software. Second, the platform is built on modern technology. So, how can it possibly compete?

Tools 165

Tools Media Software Analysis 165

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 160

Instagram Technology Resources Employee 160

Shift Communications

NOVEMBER 25, 2014

You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there. Open up your CRM and find the 10 customers who are most like the customers you want to have. Christopher S.

How To 147

How To Advertising Advertising Customer Service 147

Melissa Agnes

FEBRUARY 16, 2016

Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. However, on the other hand, technology does provide us with unprecedented opportunities for reaching your stakeholders directly in their pockets when communication matters most.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Shift Communications

AUGUST 28, 2017

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. With advances in software and computing power, we now make predictions with many more data series, increasing the accuracy and richness of our powers of prediction. Stay tuned! Christopher S.

Analytics 96

Analytics Software Technology Data 96

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Probably the least exciting aspect of social listening is customer service. Event detection, issue and crisis management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Shift Communications

MAY 25, 2017

Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. One cluster might be customer service issues. The top question on everyone’s mind about machine learning and artificial intelligence is, will these technologies replace us all? Kinds of Machine Learning.

Publicity 130

Publicity Instagram Customer Service Software 130

Stephen Waddington

JUNE 5, 2017

Google Lens and Pinterest Lens show the potential of this technology. #11 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community. 11 There is no line.

Publicity 122

Publicity Marketing Healthcare Television 122

Critical Mention

FEBRUARY 22, 2019

Customer service and Chatbots (15%). Image recognition software (4). With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Content research & creation (15%). Buyer journey optimization (9%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Cision

NOVEMBER 16, 2015

Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Resources 120

Resources Measurement Technology Examples 120

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Does Too Much Technology Make Us Bored? Deirdre Breakenridge offers some pointers on facing this challenge with a positive attitude.

Crisis Communications 78

Crisis Communications Software B2B Crisis 78

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 113

Interviews Publicity Technology Social Media 113

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. As a result, the CRM software was developed in 1995 and has been modified for betterment ever since. It is nothing more than what we call technology.

Software 76

Software Tools Data Technology 76

Solo PR Pro

NOVEMBER 9, 2021

The popularity of VAs has exploded over the last decade as technology has advanced and made remote work easier than ever. Some may be more technical and can help with website or software-related tasks while other virtual assistants might be skilled in social media management, research or even customer service support,” says Tishia.

Software 104

Software Social Media Customer Service Travel 104

Reputation Us

APRIL 12, 2023

These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. Just as you wouldn’t enter a partnership, hire a key executive, or make a key financial investment without a thorough understanding of the elements, don’t let the “market buzz” of the new technology drive your decisions.

Reputation 88

Reputation Financial Training Enterprise 88

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). It’s worth mentioning here, you can add custom information and contacts.

Pitching 96

Pitching Media System Tools 96

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. to push real-time, actionable alerts to market-moving news as it breaks.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Reputation Us

APRIL 12, 2023

These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. Just as you wouldn’t enter a partnership, hire a key executive, or make a key financial investment without a thorough understanding of the elements, don’t let the “market buzz” of the new technology drive your decisions.

Reputation 78

Reputation Financial Training Enterprise 78

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

JULY 28, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. At Cision, many of our team members have worked at other technology corporations. By Nick Bell.

Employee 80

Employee Journalism Data Technology 80

5W PR

MAY 31, 2022

With most people turning to digital purchasing opportunities, they’re expecting to see the same type of customer service experience that they used to get in brick-and-mortar stores. That means companies need to be available to answer any questions or concerns that these customers might have throughout the buying journey.

Banking 88

Banking Customer Service Software Data 88

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 105

Data Enterprise Survey Instagram 105

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Account-Based Reporting Software.

Trends 57

Trends Marketing Software Video 57

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. 3) Big Business is Where Good Software Goes to Die. Hence the saying, big companies is where good software goes to die. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Does Too Much Technology Make Us Bored? Deirdre Breakenridge offers some pointers on facing this challenge with a positive attitude.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology International Internal 52

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40