Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. It’s stacked with data and sidebar panels that incorporate reporting and storytelling.

How To 111

How To Transportation Content Marketing Healthcare 111

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Avoid jargon that is not useful to the reader who lives outside your space.

Local 83

Local Storytelling Infographics Resources 83

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 3) lack of employee experience (25%). Effective storytelling improves valuations.

B2B 148

B2B Marketing Survey Software 148

Presspage

JUNE 4, 2019

Social media allows brands to share their stories in a variety of ways – through video, images, infographics and more. Seek out employees who are active on social media and have strong followings. Recruit these employees to act as your brand ambassadors.

Journalism 68

Journalism Strategy Brand Branding 68

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public.

Analytics 60

Analytics Data Analysis Technology 60

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. This space is typically reserved for blog posts, infographics, social posts, and e-books. Top of funnel: Content to build awareness.

Case Study 110

Case Study Marketing Study Content Marketing 110

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The A Players on Every Inbound Marketing Team.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The A Players on Every Inbound Marketing Team.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. It’s about your customers or vendors, your clients and employees too; their stories and how your product or service helps them. Banishment of the Business Barf. Down with buzzwords , no more word vomit.

Storytelling 66

Storytelling Publicity Comparison Local 66

Contently - Strategy

SEPTEMBER 18, 2024

Even veteran employees and brand creators need to ask themselves, “Is this representative of who we are?” For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 It’s my job to live and breathe our brand.” ” at times. Does everyone on your team share the same understanding?

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use. It also misses the point. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. 27) Executives and employees as the way through the clutter.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Do this by being authentic storytellers and finding the right consumers with whom to connect. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. That’s why both PR and advertising need strong storytellers and clever marketers.”. There’s a lot to learn from younger employees, especially if they’re the demographic we want to reach. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60