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A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I selected this topic because I am a Journalism major with five internships under my belt.
You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. Please share this Infographic with any modern communicators or business professionals you know who are trying to reach younger audiences.
The post [INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps appeared first on Cision. Authors Anna Jasinski, Raquela Chiado, Laura Brown, and Stephanie Frey are experts on SEO for content at PR Newswire. They train internal staff and external organizations on best practices for increasing visibility of online content. .
A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts.
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.
The post INFOGRAPHIC: Cision Celebrates 150 Year Heritage appeared first on Cision. We all have so much to be proud of, and I’m sure we’ll do many great things in the years to come. Check out the inforgraphic below to see how Cision has grown through the years.
In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.
Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%); contact information (51%); and company background (38%). H ow do you catch a reporter’s eye?
In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought using infographics in PR activation had its day, think again. The post How a PR infographic secured an NBA player a $64million deal appeared first on PR Resolution — by CoverageBook.
One of the solutions they came up with was to create compelling infographics around eyewear topics such as ‘The […]. The post PR infographics: How visual content can boost your comms efforts appeared first on Agility PR Solutions. One of their brands, Sunglass Warehouse went into a slump—its website traffic and revenue were hit.
We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.
Take a look at the following infographic from Cision for best practices on copyright and fair use and the top strategies for staying compliant: Image: Horia Varlan ( Creative Commons ). With the latest information on copyright laws, you can protect your brand and learn how to share content safely.
Their latest infographic will teach you how to shape your responses around three key messages, embrace silence to avoid saying something inappropriate and thank your interviewer once everything is said and done. Check out the infographic below! Something go wrong during your interview?
Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand. The post Infographic: Why Content Is the Future of Healthcare Marketing appeared first on Contently.
For a quick look at what’s in the study, check out the infographic below. With data from journalists in 11 countries, including the U.S., Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.
As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. While journalists say phone calls are the second most common form of PR-journalist contact, they’d actually prefer less contact via this method.
A new infographic by Ohio University illustrates how businesses should communicate with their audience on social, including tips on how to address complaints, questions and bad reviews — and advice on what not to say. Social media presents a huge opportunity for brands to communicate with fans, critics and potential customers.
I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet.
As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences. Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . .
One way I do this is by having students create infographics around a given topic. For example, in one class I had them create an infographic about the four-step PR campaign process. I loved seeing students tweet and share their infographics after class, just in case “new PR students” needed any help.
The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.
When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. This can especially be a danger in the PR world, for obvious reasons. Check out this NY Times article , which explains how to counter Zoom bombing.
The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. But it’s not all just data & statistics — they’ve made the release readable with lists and a reader-friendly infographic, which has the dual purpose of appealing to readers and search engines. Conclusion.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics' The post Free Issues Management Response Flow Chart (For Your Use) appeared first on Agnes + Day.
Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it?
Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. Multimedia can come in a wide range of formats: Company logos provide a visual representation of your brand. Share videos from YouTube to Facebook or Twitter.
My FEEL First research and the accompanying model [ Note : this is the 2nd iteration of the Infographic] came to life after the tragic loss of a loved one, my stepdaughter. You’ll also let your passion loose for others to get excited and for them to find synergies with you. I had to say goodbye to a cherished relationship.
Before a company can start developing story ideas, designing infographics, or planning events, it has to start by creating a strategic communication plan. A good communication plan helps companies set their expectations early during a communications campaign for any sort of promotional effort.
Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. Multimedia can come in a wide range of formats: Company logos provide a visual representation of your brand. Share videos on YouTube, Facebook and Twitter.
By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Some organizations only have a handful of points that they’re willing to share publicly — so, again, use them. Just because you don’t have a full report doesn’t mean the data is useless.
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. From there, create different types of content: a quick-read infographic with the data highlights, as well as a more in-depth report. Create Highly Shareable Content.
Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 2023 is right around the corner.
Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.
It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. This means understanding your audience and delivering content that touches on subjects of specific interest and utility to them. In terms of getting noticed?
of proposals see higher engagement from visuals such as infographics and original images. . Consistency shows your audience that you’re reliable and attentive to details. . Consider using more visuals over text in decks. Data has shown that 41.5% Offer examples and stories. Examples are very powerful in any sales situation.
Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.
Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m.
But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. The head-on approach to customer acquisition works less, and the indirect approach (via content marketing in many cases) works better….in There is more content than ever, but most content fails miserably.
Design: An awful lot of content today is visual – photography, original images, social media images and infographics. Devising a content strategy that cuts through the noise and gets results requires quite a few skills: monitoring conversations, analyzing data and tracking results. And video is growing at breakneck speed.
The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images.
Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience.
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