Contently - Strategy

JULY 17, 2024

5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.

Storytelling 52

Storytelling Marketing Creativity Tools 52

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place.

Community 150

Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 113

B2B Marketing Survey Software 113

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Wakefield Research adds value to traditional PR surveys. This survey provider goes the extra mile in a couple of ways.

Tools 147

Tools Radio Data Instagram 147

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. An example of a survey led digital PR campaign is one we did for a leading food and drink brand , Black Sheep, who champion quality cask ale.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JUNE 4, 2019

4) “State of PR” survey by Muck Rack. Muck Rack polled about 800 PR pros for a survey about the state of the industry. I thought the sections where the company compared this survey to the results of a survey of journalists conducted earlier were the better findings and here are some that stood out to me: PR and executive collaboration.

Software 100

Software Reddit Marketing Survey 100

Contently - Strategy

MARCH 5, 2024

Deloitte’s Annual Back to School Survey Now, Deloitte isn’t a bank, but it’s one of the Big Four accounting organizations and financial advisory firms. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

Marketwired

JANUARY 5, 2016

According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Be a storyteller – a smart one. So, why not take the plunge? Take a look at our suggestions for staying on top of your PR game in 2016. And journalists are no exception.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. This could mean filling out a form, signing up for an email newsletter, or answering a survey. Take this paper on replacing electronic health records (EHR).

How To 111

How To Transportation Content Marketing Healthcare 111

PR 20/20

OCTOBER 31, 2017

The survey takes roughly 10 - 15 minutes to complete, and will deliver your score in the following core areas: Performance. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). Likely because a full 12-month analysis is downright intimidating. Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Every day, Google handles more than 1 billion health questions.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. “Content marketing will revolve more around individuals and storytelling components. Nine out of 10 companies surveyed by MIT show that they already use AI in some form to improve customer journeys. Christine Moorman | Duke University. ” Jered Martin | OnePitch.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Every day, Google handles more than 1 billion health questions.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Stats: If you have the surveys, interesting data, use them. Infographics: AKA chart porn , sometimes the easiest and sharpest way to share a lot of info. Guest post by Davina Brewer.

Storytelling 66

Storytelling Publicity Comparison Local 66

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. This means use an active voice, write smaller sentences, always opt for the smaller word, and insert “I” or “me” to make your blog feel like a more personal interaction with your audience. Use Imagery. Contests and Giveaways.

Blogging 120

Blogging How To Infographics Writing 120

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

NOVEMBER 29, 2016

It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Get to the latest infographic before it’s published – and pitch it to a media outlet first. 10 Ways for PR to Add Value in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60