Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. By popular request, users can now also group by syndication and publication.

Software 207

Software Analysis Comparison Trends 207

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. PR professionals now have access to sophisticated software and metrics that can demonstrate the real impact of their campaigns on business objectives.

Measurement 78

Measurement Tools Analysis Analytics 78

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

Measurement 104

Measurement Branding Brand Analytics 104

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 152

Software B2B Company Marketing 152

Prowly

FEBRUARY 13, 2025

Because actually measuring it isnt as obvious as it seems. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Branding Brand 104

Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. This includes speaking engagements, bylines in trade publications or guest appearances on webinars or podcasts. Measuring the value of an award, however, can be difficult. Start by establishing your goals.

Measurement 222

Measurement Leadership Pitching Software 222

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. If I were building my own PR software, it would look like Onclusive.”.

Media 369

Media Software Pitching YouTube 369

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. To do this, you’ll need media intelligence software, such as Cision PR Edition , to investigate and analyze sudden shifts or stagnant plateaus in your communication history.

Measurement 168

Measurement Data Survey Software 168

Cision

MAY 17, 2016

Most brands use a customer relationship management system like Salesforce or Microsoft Dynamics to track their prospects’ and customers’ moves; however, CRM systems were originally designed for sales teams and don’t necessarily provide the full picture for marketing and public relations. Not sure how to start? Not sure how to start?

Measurement 168

Measurement Strategy System Enterprise 168

Cision

MAY 16, 2016

Do your public relations campaigns make an impact or fall short of competitors’? So what should your brand include in its measurement strategy ? With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. Consider these three factors.

Measurement 159

Measurement Branding Brand Pitching 159

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Better to have 100 hits in trade publications, or 0.05% of the day’s news, than 1 hit in business press.

Trends 83

Trends Publicity Analytics Software 83

Prowly

DECEMBER 10, 2024

Tracking Twitter mentions is the foundation of essential social media management for those who work in public relations. Dedicated PR software tools like Prowly make it easy to find Twitter mentions, set up real-time alerts, and analyze them later so that you get the full overview of what you're dealing with.

Twitter 104

Twitter Software Tools Social Media 104

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. Why share it with you?

Measurement 150

Measurement Analytics Product Launch Data 150

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. This is often a public signal a company can send to show the market it believes what it’s saying. iSentia is an all-in-one PR software tool based in Australia. Some of these syndications, or “pick-ups” are better than others.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. By all public accounts I reviewed, the Notified was a bootstrapped company.

Software 130

Software Tools Publicity System 130

5W PR

APRIL 13, 2025

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Success requires consistent measurement and optimization while staying true to core brand values and messaging.

Storytelling 78

Storytelling Case Study Measurement Education 78

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. We get it, finding the perfect PR tool can be overwhelming. Read all the comparisons, but need to see the tool for yourself? What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Do you have the right audience? Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. and other FAQs].

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

OCTOBER 1, 2024

The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years. No reason was noted.

Publicity 156

Publicity Software Google Reddit 156

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 143

Measurement Communications Survey Web 143

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 137

Measurement B2B Google Financial 137

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Measurement. What does that really entail, though?

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

MARCH 12, 2025

Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. There are still so many opportunities to earn mentions in paper publications on a national and local level. B2B companies care about mentions in trade publications.

Print 104

Print Strategy How To Newspapers 104

Prowly

APRIL 10, 2025

Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels.

Branding 104

Branding Brand How To Measurement 104

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Creating a Unified Content Strategy A unified content strategy starts with clear objectives that align with overall business goals.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Internal 117

Internal International Measurement Corporate 117

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Software develops can look at how users engage in a platform. B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy. Too much measurement is better than too little.

Measurement 222

Measurement System Data Analysis 222