5W PR

APRIL 14, 2025

Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results. Data-driven storytelling is particularly effective for Martech PR. Tools like Muckrack and Cision can help identify relevant contacts.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Engineering 186

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. We get it, finding the perfect PR tool can be overwhelming. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

Conference 329

Conference Marketing Case Study Measurement 329

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. TRY PROWLY FOR 7 DAYS FREE What is brand recognition?

Brand 104

Brand Branding How To Measurement 104

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 15, 2025

To build a strong online brand identity, you need three core elements working in harmony: visual design that captures attention and communicates your values, messaging that resonates with your audience, and storytelling that creates emotional connections. Let’s explore how to develop each of these components effectively.

Brand 78

Brand Branding Guidelines Storytelling 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Tactics should be informed by strategy, but they’re separate.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Evoke emotions such as excitement, hope, or empowerment through storytelling. It should strike an emotional chord.

Technology 127

Technology Trends Company Storytelling 127

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. That’s one of the reasons why the art of PR now requires the science of data.

Data 146

Data How To Storytelling Analytics 146

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. The internet and social platforms are key tools for storytelling, brand management and connection. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Social Media Tools Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. But founders look to evolve to unearth ways to generate measurable impact with content. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Marketwired

FEBRUARY 23, 2016

. “Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Iris PR Software. Iris PR Software presents a solution to this challenge. But you have to know what you need before you can select the proper tool.”.

Tools 125

Tools Analytics Software B2C 125

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.

Case Study 113

Case Study Study Brand Branding 113

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 137

Measurement Analytics Data Conference 137

Ishmael's Corner

FEBRUARY 24, 2015

Misguided Measurement. You don’t get trusted if you’re constantly measuring and tweaking and manipulating so that someone will buy from you. The same could be said of bringing a storytelling dimension to business communications and avoiding the dreaded “B” word. It is hard-lifting. It is heavy-duty.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. Blog: What Does “Storytelling” Mean to You? Blog: What is PR?

Survey 134

Survey Communications Ethics Measurement 134

Burrelles Fresh Ideas

JULY 25, 2023

For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs. Customer relation management software can help track customer interactions and how they will likely respond to different decisions. Which tools are leading to the most conversions?

Tools 75

Tools How To System Software 75

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Don’t use listens to measure success. ” And here is a description for one of their episodes: “Are computers changing human character?

Engineering 120

Engineering Tools Examples YouTube 120

5W PR

FEBRUARY 22, 2024

Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools. Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox.

Media 78

Media YouTube Transportation eBook 78

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

NOVEMBER 18, 2017

I think we need to see this in many other functional areas as well, from website design to software development. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. It’s not a perfect measure, but it’s a solid educated guess.

Infographics 80

Infographics Data Case Study Content Marketing 80

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

Technology 120

Technology Analysis Data Tools 120

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

Contently - Strategy

DECEMBER 4, 2018

The metrics associated with awareness tend to be easy to measure as you build up momentum. If you sell software, your gut instinct will tell you to just list all the features you’ve built. You’re looking for clicks, views, shares, and time spent on site.

Case Study 110

Case Study Marketing Study Content Marketing 110

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97