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I am the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast. Others have shared how to launch successful DEI programs in automotive retail or interpret studies that have revealed specific traffic data points and how such findings can be leveraged to create safer roadways.
Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Radio silence while working from different geographical locations can create weariness among the employer and confusion by peers.
where she studies the intersection of democracy and technology in Central and Eastern Europe. Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs. Ahead of her keynote speech Oct.
A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.
Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. Adam Catzavelos did write an apology on Twitter but it wasn’t well received.
For example, I found this great study on food delivery trends based on proprietary data from GrubHub. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Many are perfect for a city study type post, which Jodie Booras outlined in our city study post.
Being raised by great communicators gave me a leg up and created a big impact on my career and education,” says Edelsburg, who studied at NYU’s Steinhardt School in the Media, Culture and Communication department, and helped start the university’s first PRSSA Chapter. She is now in her second career, as a chef. PR connections.
A recent Oxford University study noted that the PR industry continues to adapt to the acceleration of news cycles and the rising pressure journalists face every day. English may be the universal language of business, but we don’t all speak or write the same English. so it’s useful to know as much as possible up front.
It’s easy to get caught up in the moment and write an immediate response, especially on social media. Study Positive Brand Interactions: The truth of the matter is that your business is not the first to receive bad publicity and it certainly won’t be the last. Think Before Reacting. SCHEDULE A DEMO. Priscilla Osorio.
These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.
Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. SCHEDULE A DEMO.
“Detailed Targeting” gets into the more granular targeting options (note that the options below have additional details not listed): Education -> (Education Level, Fields of Study, Schools, Undergraduate Years). Music and radio. Fields of study. Financial -> (Income, Net Wealth). Family and parenting. Food and drink.
It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Radio silence is common, and can be a telling response in itself. However, useful case studies, expert sources and relevant, researched pitches can possibly be useful down the line. Don’t call.
Another “unified assistant” will make recommendations and handle “tasks ranging from writing press releases to creating reports.” The company claim to transcribe “more than 2 million hours of TV, radio, podcast and online video content monthly.” Worth a read Finding media ops.
Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. Read the full case study here. Advancements in healthcare technology are transforming the industry at a rapid pace. One possiblity is the use of blockchains to be in compliance with HIPPA.
– via Oxford Economics Study. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.
So, I decided to write this post and share what I learned. So I drafted and sent it to him… and was met with radio silence, despite several phone call and email follow-ups. Of course, there are other analysts, and recipes for organizing and ranking the tech field ( Forrester Wave reports come to mind).
A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 Image credits: Unsplash , aforementioned Muck Rack Study. By my math, that represents about 2.4%
Being able to study sentiment analysis gives businesses the chance to garner a comprehensive understanding of its reputation and audience type. For example, top tier Broadcast Monitoring services offer TV and radio tracking where clients can access audience numbers, estimated publicity value and mention stats. SCHEDULE A DEMO.
You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.
“You need a natural appetite for writing, and they should have that already. “Study something rigorous and academic at a decent university (history, English literature, classics) that has transferable competencies and engenders a broader perspective. “Learn to write, and then write and write and write.
According to a Nielsen study , about 83 percent of people completely trust recommendations they get from family and friends. For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post. SCHEDULE A DEMO. Priscilla Osorio.
Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. They can also be beneficial for podcasts or radio shows to boost SEO. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Be clear and concise.
” I know this for two reasons: #1 because it’s on the radio all the time, and. #2 The problem with this is that this is simply one case study. Jim Dougherty writes about social media and technology on his site Leaders West and for the Bay Observer blog. Anyone who believes those assertions is a little gullible.
Heres How Menu Prices Have Changed Over the Years [2024] Reddit mentions McDonald’s Press Release Statement from FinanceBuzz on Fast Food Inflation Study Fast Food Wars 2024: Which Value Meals Offer the Most Bang for Your Buck? Try to extend the lifecycle Repurpose successful campaigns into follow-up studies.
Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Lean on trends, research and case studies. Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St.
Writing it had been cathartic and I hoped at the time that it contributed to the discussion around attitudes to mental health in public relations. The first of so many supportive messages had already landed in my inbox by the time I heard our story on the BBC Radio 4 Today programme at 7am. You might have read it. I liked it.
According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.
Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Along with my duties for BCN, I do a little freelance writing.
The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birthday coming up?
In fact, A Brain Rules study claims that visual pieces of information are 65% more likely to be remembered, as opposed to text-only adverts. Your organization should write social media posts that link back to your site, blog, landing pages, and more. SCHEDULE A DEMO. Priscilla Osorio.
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .&#
In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. Canadaland , Radio Lab, This American Life and The Joe Rogan Experience are just some of the podcasts that routinely appear on iTunes’ “Top 10 Downloads” list each month and they each boast their own rabid, weekly following. “The
For example, if you run marketing for a PR firm and see that client testimonials and case studies are receiving the most clicks, you should focus on enhancing those practices. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla Osorio.
This is how Sage had so much success with their Affordability Connectivity Program impact data study. You’re getting brand mentions, potentially broadcast segments on traditional TV and radio. So one of the key studies I ran, we have a website called highspeedinternet.com. Because, like I mentioned before, you can.
Even radio. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. You can link to studies and go more in-depth into the history that has lead up to his moment. I would challenge you to write a more human bio. Lead media release.
The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The TVEyes platform couples artificial intelligence with industry-leading video search technology to identify and quantify relevant coverage and brand presence across TV, radio and podcast sources.”. The study has a couple of other nuggets too.
Also, other great resources to add to your website are eBooks, case studies and white papers. For example, you can create a case study where you interview one of your current clients on how they utilize your product. Plus, case studies provide an excellent opportunity to display the value and reliability behind your product.
These are codes of ethics from other industries that you’ve got to factor into your approach and your writing and your advice. And let me write something, a placeholder in the meantime, and get that to you.” So, I’m doing a little more research and studying on that. Give me X amount of time.
You’ll find “Spin Sucks” contains case studies, checklists, and solid techniques that are applicable to any pro. Having seen this first hand (in television, radio, and PR), I was intrigued to read how Gini felt. One particular section of the book that really piqued my interest was “How Communication Has Changed.”
She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. You actually did a case study for us on BuzzStream, and that’s where I met you. I’ve done, radio. Transcript Vince: Victoria, we talked prior to this. You’re like, yes, sure.
Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. And what are we actually talking about when we use the word ‘storytelling?’”.
Given that Ayers employed Dorothy Dignam , reportedly as head of its public relations department since the 1930s (along with copywriter Frances Gerety who is immortalised for writing the signature line: A Diamond is Forever for client De Beers in 1947), it seems a shame one of these pioneering women wasn’t asked to write the chapter.
They could also be a local radio host, podcaster or blogger. Write a perfect (personalized) pitch. Pitching can still be successful: 80% of journalists say a quarter or more of their stories come from pitches, according to Muck Rack's 2022 State of Journalism study. The most important part of pitching is to keep it personal.
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