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In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful. How to Write a Media Coverage Report 1. Identify gaps: Were there missed opportunities or negative trends? What is a Media Coverage Report?
In the PR Trends 2025 report , 32% of respondents say that hyper-personalization will be their priority from this point forward. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.
They can detect trending topics, identify reputational risks, and even suggest coverage opportunities in real time. On the social media side, platforms like Hootsuite and Zoho Social help manage publishing schedules, analyze engagement trends, and recommend hashtags to reach the right audiences.
Tap into Your Strengths: Do you shine at writing press releases for tech launches? Here are a few examples to spark ideas: Public Relations in the Fashion Industry: If youre passionate about style, trends, and brand storytelling, fashion PR might be your perfect match. Which brands or industries do you admire?
Strong Writing and Verbal Communication Writing is a major part of the job. From press releases and social media captions to speeches and editorials, everything you write should be clear, engaging, and aligned with your client’s voice. Clients, audiences, and media trends evolve constantly.
Thats exactly what the PRSA East Central Districts recent webinar, Cutting Through the Noise, tackled, with insights from Peter Evans, CEO of ExpertFile , and Rhea Wessel, founder of the Institute for Thought Leadership and author of Write Like a Thought Leader. Want to make your own writing warmer and more conversational? The result?
For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. That way we have more time to spend on strategy and implementation.
But this one-trick-pony approach misses the big picture about generative AI: Using the tech exclusively to write copy is like using a Swiss Army knife as a really expensive toothpick. In 2025, writing good, clean copy is table stakes. What are the most effective ways to use AI in content marketing beyond writing?
Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response. Read our guide on how to write the perfect pitch >>> 2. If you want coverage, give them something worth writing about. Back it up with data : Journalists love stats, trends, and facts.
On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. The result is C-suites are continuing to ask marketers to do more with less , a trend we also saw last year. Generative AI really is affecting content marketing trends!
Identifying Newsworthy Angles Look for stories that connect to current events, emerging threats, or industry trends. Selecting Topics Choose topics that address current challenges or emerging trends in cybersecurity. Writing Effective Op-eds Focus on clear, authoritative writing that offers unique insights or solutions.
Stay abreast of the latest trends, technologies, and challenges. Conduct thorough research into their readership, editorial focus, and writing style. Monitor industry trends and news, and share relevant insights with the audience. Become an undisputed authority within the specific niche.
Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.
No, we don’t mean boring, basic “write this for me” stuff. I start my morning with this to get a quick rundown of the top news trends to track, and even pitch, for the day. What are the risks of putting this in writing?” Now pretend you’re writing about three of our competitors. What might a skeptic say?
Youve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Think of it as adding something new to a trending story. Its quick and agile.
Notified is an affiliate of Equiniti Group Limited (EQ) Inside Camposol’s Winning IR Strategy Investor Relations Inside Camposol’s Winning IR Strategy Jul 10, 2025 3:05:17 PM 2 min read 10 Popular Journalists Reporting on Consumer and Retail Brands Public Relations 10 Popular Journalists Reporting on Consumer and Retail Brands Jul 8, 2025 6:51:27 PM (..)
We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. We made these stories as evergreen as possible, focusing on adaptable strategies rather than fleeting trends. Create new, evergreen pieces that address current trends and user needs.
While others may have focused on intricate plating or the latest trends in cuisine, Carla stayed true to herself, infusing each dish with her heart and passion for cooking. In the culinary world, theres often a great deal of pressure to conform to established standards and trends.
Whether you’re dedicating a large portion of your day to media pitches, topic analysis or media trends, the approach to AI should be about starting small and staying human-led, said Will Hodges, U.S. Explore white space tools, like ChatGPT’s Deep Research function, to look for trends. Outreach : Automation does not equal authenticity.
If you’ve followed my writing lately, you’ll know that I think the US digital PR space still has lots of untapped potential in local news. Spend more time finding the right journalist than writing the perfect pitch. So just always had an interest in just telling stories and writing. Collin: Sure. Journalism.
The Grapevine – Monthly PR Campaign Roundup The Grapevine offers a monthly snapshot of the best campaigns across industries and insightful year-end trends that can be used for ideation and inspiration. He only has a few issues at the time of writing, but the quality is top-notch. I highly recommend checking it out.
One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content.
Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession. This blog was a means to figure it all out.
Optimize Client & Journalist Relationships Develop relationships with “ SEO journalists” who cover trending topics. And I guess I brought up the reactor PR thing because I was writing a piece about it at the time. Then we spotted this trending news story and thought that could be a great hook. Vince: Yeah.
To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Offer a recent study with trend forecasts.
I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Weekly writing If you are reading this you know I produce a weekly blog post. Typically, I like to dive into trends and industry studies and reports.
AI also helps brands identify optimal posting times, predict trending topics, and automatically generate social media content variations. Crunch Fitness employs AI writing tools to generate personalized email subject lines, resulting in a 35% improvement in open rates.
link] Orbit Media’s Blogging Statistics Survey : An annual survey providing insights into blogging trends and statistics. And if you do a trends report or something like the top subtopics, just make sure that it’s laser-focused on your product and brand’s general area. So, the rationale was, like, why would you do that?
I am writing again because the issue remains very relevant. The trend does show, however, the increasing erosion of the church and state wall that has separated the editorial and business sides. My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media.
On the one hand, PRs like Hannah Smith , suggest including everything a journalist needs to write a story. AutoFinders recently analyzed Google search trends to reveal where passion for cars runs deepest. Although weve conducted numerous studies using BuzzStream data, one question that consistently arises is the optimal email length.
These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends. Content Creation and Personalization AI writing tools can now assist in drafting press releases, social media posts, and other PR materials.
You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. But we do notice trends if we had a successful campaign and then go to Google Trends and type in our brand name, we have seen very strongly correlated spikes between a digital PR campaign and direct traffic gains.
That’s where media intelligence tools step in — helping PR, marketing, and comms teams cut through the noise, spot trends early, and prove the value of their work with real numbers. It includes spotting trends, analyzing sentiment, gathering metrics from social listening, benchmarking competitors, and so on.
Introducing Personalized Pitch: Get More Coverage, Faster Public Relations Introducing Personalized Pitch: Get More Coverage, Faster Jun 5, 2025 8:00:09 PM 2 min read How AI Is Changing the News: What PR and IR Pros Must Do Now Investor Relations How AI Is Changing the News: What PR and IR Pros Must Do Now Jun 4, 2025 2:56:24 PM 3 min read How Top (..)
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Reporting dashboards Gives you visual reports on key metrics like volume of mentions, sentiment trends, and media reach. 5 on G2 (653 reviews) 1.
I tell my team all the time: We write messaging that we hope never sees the light of day. Are there any pressing issues or emerging trends in communications — or in the hospitality industry — that you can tell us about? A trend that has been happening now for some time is the evolution of the everyman reporter.
People always told me: “Write what you know.” So, I started writing about what I knew, which at the time, was internships and career advice. How did you market yourself as a content creator and stand out in a crowded space? It’s funny, I built Intern Queen and Career Queen before the term “content creator” was really a thing.
Even if you are newsjacking a trending topic, chances are several PR teams are doing the same. So, let’s see if this trend still holds: Based on this data, it appears that title case outperforms sentence case , with an open rate of 40.75% and a reply rate of 1.46%, compared to 35.03% and 1.01% for sentence case, respectively.
It unites leaders from various sectors and aims to explore the latest trends in digital transformation across diverse fields. When we write a strategy for business, we do a PESTLE analysis, and we bring to the table the political, economic, and other things that can harm and can bring their challenges to the business.
Whether were writing a press release from scratch or editing one drafted by ChatGPT, it still needs a strong hook that will make reporters want to cover the story so the message can reach its final audience. Illustration credit: adobe art The post Public Relations Trends to Monitor, Standards to Uphold, in 2025 first appeared on PRsay.
Getting started By the time someone is hired as a social media manager, they should already know how to write a caption that lands clean and on brand. They should also know when a trend has expired, when a post needs to be pulled, and when an opportunity or threat deserves escalation. Learn more about Ragan Training. ]
His writing and speaking consistently translate complex technological concepts into clear implications for medical practice. Consider Dr. Eric Topol, founder of the Scripps Research Translational Institute.
For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories. Then, work Google Trends into your daily routine.
Write your “About” section in first person, sharing your journey and philosophy as a speaker. Consider writing LinkedIn articles about industry trends or speaking techniques. Write blog posts that expand on your keynote themes. Start with a compelling headline that states your expertise and value proposition.
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