Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. click any image for higher resolution) 1.

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Software Pitching System Analytics 136

Prowly

AUGUST 18, 2021

Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. The post Buying PR Software: How to Choose the Best One for Your Needs appeared first on Prowly Magazine. Let’s take a guess […].

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Software How To Agency Company 197

PR Fuel

DECEMBER 26, 2023

And with press release distribution software now available to the public, you can submit to more publishers with little heavy lifting. Read More The post Streamlining Your PR Strategy with Press Release Distribution Software appeared first on eReleases. But only a very small percentage of businesses use them.

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Software Strategy Publicity 100

Frederik Vincx

JULY 17, 2023

We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Service design approach Co-creating the softest software We took co-creation seriously to grasp the nuanced challenges of residential elderly care. Only software wasn’t enough to change how the teams worked.

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Software System Training Enterprise 78

Agility PR Solutions

OCTOBER 18, 2023

In the technological world, the announcement of new Field Service Management (FSM) Software Integration stands as a defining moment for companies. It’s more than just a revelation; it’s setting the tone for the relationship between your service and the clients.

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Software Technology Strategy Company 110

Prowly

OCTOBER 6, 2022

It’s crystal clear that one of the best PR tools for PR and communications professionals is PR automation software that helps manage everything from media list creation to pitching to media monitoring and reporting. The post What PR Pros Dislike About Old-School PR Software appeared first on Prowly Magazine.

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Software Tools Pitching Report 104

Agility PR Solutions

SEPTEMBER 11, 2023

One often undervalued strategy is the synergy between public relations and software development. While PR focuses on shaping narratives and public perception, software development centers on coding and digital solutions.

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Software Strategy Publicity 105

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. PR Tech Sum 54] appeared first on Sword and the Script.

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Software Pitching Technology B2B 84

Agility PR Solutions

APRIL 25, 2021

However, that does not mean to say that software will have the same positive impact regardless of industry. The post 4 types of software that are critical for public relations teams appeared first on Agility PR Solutions. The right piece of technology can have a very positive effect on a business’s output quality. In […].

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Software Publicity Technology Industry 164

Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. Yet the PR software community has been taking this to new levels.

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Software Pitching Analysis Community 130

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

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Software Technology Creativity Crisis Management 129

Cision

SEPTEMBER 7, 2021

Learn the time- and cost-saving benefits of PR software.

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Software Blogging 178

Agility PR Solutions

JANUARY 13, 2022

The post How to make your PR outreach on LinkedIn more effective using automation software appeared first on Agility PR Solutions. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options. Then there is the challenge of […].

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Software LinkedIn How To Social Media 156

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

Software 88

Software Print Tools SEO 88

Agility PR Solutions

OCTOBER 13, 2021

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The post New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews appeared first on Agility PR Solutions.

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Software Study Enterprise Survey 146

Prowly

OCTOBER 12, 2021

The post Political Campaign Management: How to Use Prowly PR Software appeared first on Prowly Magazine. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success.

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Software How To Media Industry 104

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The flip side is the PR software company focused on margins first, and perhaps invest in margins. Corporate outlook.

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Software Corporate Publicity Technology 81

Prowly

SEPTEMBER 9, 2021

Thankfully, PR outreach software can help to streamline the process and maximize your chances of getting coverage. The post Why Use PR Outreach Software (w/ Best Tools To Choose From) appeared first on Prowly Magazine. However, ensuring you are contacting journalists in the most effective way can be challenging.

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Software Tools Pitching 104

Prowly

AUGUST 30, 2021

Companies like ASUS, IKEA, and Spotify have already trusted Prowly PR software to meet their most demanding PR needs. The post 6 Reasons Why You Should Choose Prowly PR Software (w/ Reviews) appeared first on Prowly Magazine. Is it the solution you’re looking for, too?

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Software Meeting Company Tools 104

David PR Group

JUNE 7, 2024

John David, a seasoned crisis communications expert with over 25 years of experience, recently joined the Software Spotlight podcast to share his invaluable insights on preparing for and effectively managing crises.

Crisis Communications 40

Crisis Communications Software Crisis Communications 40

Agility PR Solutions

JUNE 13, 2023

Here are eight steps […] The post Streamlining PR tasks: 8 steps for maximizing productivity with management software appeared first on Agility PR Solutions. Discover the benefits of streamlining and gain insights on how to optimize your organization’s processes.

Software 86

Software Technology How To Publicity 86

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. A private fund recently closed its acquisition of Meltwater (see first story below). 47] appeared first on Sword and the Script.

Software 161

Software Marketing Leadership B2B 161

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

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Software Analysis Comparison Trends 207

Prowly

SEPTEMBER 15, 2021

The post 7 Press Room Software Providers to Consider for News Publishing appeared first on Prowly Magazine. The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world.

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Software Tools Meeting Media 104

Agility PR Solutions

APRIL 14, 2022

This article aims to highlight the advantages that certain software might provide to your […]. The post 3 types of software that help improve customer relations appeared first on Agility PR Solutions. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your business.

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Software Industry Marketing Publicity 78

Agility PR Solutions

OCTOBER 9, 2022

The firm’s annual tech marketing data report, State of the Modern Customer Journey reports that 73 percent of B2B software companies […]. The post B2B software firms prioritizing existing customer revenue goals over net new sales appeared first on Agility PR Solutions.

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Software B2B Data Report 86

Muck Rack

OCTOBER 25, 2018

From spreadsheets to software: How to better manage your PR workflow

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Software How To 236

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Does your media monitoring software do all of this? Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers?

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Software Comparison Media System 0

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum].

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Software Tools Print Technology 151

Cision

JANUARY 14, 2021

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.

Software 156

Software Communications Marketing Blogging 156

PR 20/20

MARCH 6, 2023

Organizations that use marketing automation software have seen up to a 451% increase in qualified leads. The Five Factors to Consider When Selecting Marketing Automation Software 1. Before making a decision, do some digging to see if your current CRM integrates with the software under consideration.

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Software Marketing Comparison Enterprise 77

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. She joins from “Uptake, an industrial artificial intelligence software company, where she spent six years in various product leadership positions, most recently as senior director, Product Management & Operations.”

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Software Case Study Advertising Advertising 117

Agility PR Solutions

APRIL 15, 2021

The post PR challenges CRM software can solve appeared first on Agility PR Solutions. One of the most successful recipes for any business is to find effective solutions as quickly as possible. With that in mind, we want to talk […].

Software 78

Software Industry Publicity 78

Agility PR Solutions

AUGUST 11, 2022

The post How HR employee management software can improve your PR results appeared first on Agility PR Solutions. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. Employees research companies before they hand over their resumes. If […].

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Software Employee Resources Reputation 78

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. And that’s why I think PR needs to start experimenting with this stuff sooner rather than later.

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Software Company Pitching Training 78

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

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Software Media Relations Media Pitching 84

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. These features add to the list of AI use cases in PR software. Here are a few examples I spotted in putting this post together: Notified.

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Software Pitching Ethics Technology 120